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Author: Robert R. Updegraff
Publisher:
ISBN: 9781420929416
Category : Fiction
Languages : en
Pages : 0
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Book Description
"Alone sat a man at a table by a window in the Dickens Room of the Tip Top Inn, Chicago. He has finished his dinner and was apparently waiting his black coffee to be served. Two men entered and were shown to a table near by. Presently one of them glanced at the man by the window. 'See that man over there?' he whispered to his companion. 'Yes, ' said the latter, looking disinterestedly in the direction indicated. 'Well, that is Obvious Adams.' 'Is that so?' And he almost turned in his chair this time to get a good look at the most-talked-of man in the advertising business. 'Ordinary-looking man, isn't he?'"-So begins Robert R. Updegraff's "Obvious Adams".
Author: Robert R. Updegraff
Publisher:
ISBN: 9781420929416
Category : Fiction
Languages : en
Pages : 0
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Book Description
"Alone sat a man at a table by a window in the Dickens Room of the Tip Top Inn, Chicago. He has finished his dinner and was apparently waiting his black coffee to be served. Two men entered and were shown to a table near by. Presently one of them glanced at the man by the window. 'See that man over there?' he whispered to his companion. 'Yes, ' said the latter, looking disinterestedly in the direction indicated. 'Well, that is Obvious Adams.' 'Is that so?' And he almost turned in his chair this time to get a good look at the most-talked-of man in the advertising business. 'Ordinary-looking man, isn't he?'"-So begins Robert R. Updegraff's "Obvious Adams".
Author: Robert Rawls Updegraff
Publisher:
ISBN:
Category :
Languages : en
Pages : 72
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Book Description
Author: Scott Adams
Publisher: Andrews McMeel Publishing
ISBN: 9780836204155
Category : Comics & Graphic Novels
Languages : en
Pages : 260
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Book Description
Cartoons from the comic strip "Dilbert" feature the hapless engineer and his cynical canine companion, Dogbert.
Author: Robert Rawls Updegraff
Publisher:
ISBN: 9780961320300
Category : Fiction
Languages : en
Pages : 44
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Book Description
Author: Rob Adams
Publisher: John Wiley and Sons
ISBN: 0470610581
Category : Business & Economics
Languages : en
Pages : 60
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Book Description
Know if you'll hit your targets before pulling the trigger on any marketing plan More than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. He shows you the fast, systematic and proven approach of performing Market Validation in advance of making a large product investment. Adams outlines a simple and effective market validation and testing strategy that is proven, giving entrepreneurs and managers the ability to dramatically improve the prospect of product success. He explains how to quickly gather information on competitors, directly interview members of your target market, and figure out what the market really wants to buy, versus what customers say they want. The steps to quickly understanding the viability of your market Where to go to gather the information needed to hit the market requirements How to follow through with the right product launched in the right way Adams cuts through the fancy terms and expensive market research that gives lots of data but no real product oriented information about usage, pricing, features and competitive forces. In the end you'll produce results on your first release of a far more mature product, shipped in a faster timeframe with features customers will actually use. This book is for anyone involved with designing, developing and launching new products. Its examples and advice cover everything from the fledgling start-up that needs their first product to work just to survive to the successful Fortune Class company establishing new worldwide markets. Examples cut across all major industrial sectors including consumer, retail, manufacturing, technology, life sciences and services. This book offers the step-based guidance you need to make sure failure is not an option.
Author: Mark Adams
Publisher: Penguin
ISBN: 1101535407
Category : Travel
Languages : en
Pages : 398
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Book Description
THE NEW YORK TIMES BESTSELLING TRAVEL MEMOIR What happens when an unadventurous adventure writer tries to re-create the original expedition to Machu Picchu? In 1911, Hiram Bingham III climbed into the Andes Mountains of Peru and “discovered” Machu Picchu. While history has recast Bingham as a villain who stole both priceless artifacts and credit for finding the great archeological site, Mark Adams set out to retrace the explorer’s perilous path in search of the truth—except he’d written about adventure far more than he’d actually lived it. In fact, he’d never even slept in a tent. Turn Right at Machu Picchu is Adams’ fascinating and funny account of his journey through some of the world’s most majestic, historic, and remote landscapes guided only by a hard-as-nails Australian survivalist and one nagging question: Just what was Machu Picchu?
Author: Scott Adams
Publisher: Penguin
ISBN: 0735219729
Category : Psychology
Languages : en
Pages : 306
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Book Description
NEW YORK TIMES BESTSELLER The New York Times bestseller that explains one of the most important perceptual shifts in the history of humankind Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams – best known as “the guy who created Dilbert” -- recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push. The point isn’t whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation—or resisting the tactics of emotional persuasion when they’re used on you. This revised edition features a bonus chapter that assesses just how well Adams foresaw the outcomes of Trump’s tactics with North Korea, the NFL protesters, Congress, and more.
Author: Richard Adams
Publisher: Abrams
ISBN: 1468302027
Category : Fiction
Languages : en
Pages : 503
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Book Description
In a bitterly divided world, a giant bear becomes an object of worship in “the extraordinary fantasy novel by the author of Watership Down” (The Guardian, UK). In a burning forest, Kelderek the hunter encounters a gigantic bear unlike any he’s seen before. Surely this is the reincarnation of Lord Shardik, the messenger of god whose return has been anticipated by the primitive Ortelgan people. In service to Shardik, Kelderek becomes a prophet, then a soldier, and finally an emperor-priest. Swept up by fate and his impassioned faith, Klederek will come to discover ever-deeper layers of meaning implicit in the bear’s divinity. Written after his bestselling debut novel Watership Down, Richard Adams’s Shardik is an epic fantasy of tragic character. A fascinating depiction of the power of belief, it explores themes of faith, slavery, and war.
Author: Jeremy S. Adams
Publisher: Simon and Schuster
ISBN: 1684511984
Category : Education
Languages : en
Pages : 226
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Book Description
Do teachers have a front row seat to America’s decline? Jeremy S. Adams, a teacher at both the high school and college levels, thinks so. Adams has spent decades trying to instill wisdom, ambition, and a love of learning in his students. And yet, as he notes, when teachers get together, they often share an arresting conclusion: Something has gone terribly wrong. Something essential is missing in our young people. Their curiosity seems stunted, their reason undeveloped, their values uninformed, their knowledge lacking, and most worrying of all, their humanity diminished. Digital hermits of a sort unfamiliar to an older generation, they have little interest in marriage and family. They largely dismiss—and are shockingly ignorant of—religion. They sneer at patriotism, sympathize with riots and vandalism, and regard American society and civilization as so radically flawed that it must be dismantled. Often friendless and depressed, they eat alone, study alone, and even “socialize” alone. Educators like Adams see a generation slipping away. The problems that have hollowed out our young people have been festering for years. A year of COVID-19 lockdowns and social distancing have magnified them. The result could be a generation—and our nation’s future—lost in a miasma of alienation and stupefaction. In his stunning new book, Hollowed Out, Jeremy S. Adams reveals why students have rejected the wisdom, culture, and institutions of Western civilization—and what we can do to win them back. Poignant, frightening, and yet inspiring, this is a book for every parent, teacher, and patriot concerned for our young people and our country
Author: Robert Rawls Updegraff
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 72
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Book Description
