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Author: Arlindo Machado
Publisher: Editora Iluminuras Ltda
ISBN: 9788573212716
Category : Art
Languages : en
Pages : 456
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Book Description
Made in Brasil - três décadas do vídeo brasileiro reúne reflexões e depoimentos de artistas, realizadores e autores. O livro se destaca pela produção de conhecimento sobre o vídeo e suas relações com o cinema, a televisão, a literatura e as artes visuais, referentes aos principais momentos do vídeo no Brasil.
Author: Arlindo Machado
Publisher: Editora Iluminuras Ltda
ISBN: 9788573212716
Category : Art
Languages : en
Pages : 456
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Book Description
Made in Brasil - três décadas do vídeo brasileiro reúne reflexões e depoimentos de artistas, realizadores e autores. O livro se destaca pela produção de conhecimento sobre o vídeo e suas relações com o cinema, a televisão, a literatura e as artes visuais, referentes aos principais momentos do vídeo no Brasil.
Author: Elena Neira
Publisher: Editorial UOC
ISBN: 8491160477
Category : Business & Economics
Languages : en
Pages : 111
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Book Description
Detrás del estreno de una película, existe una cuidada estrategia en la que se llevan a cabo distintas acciones con un objetivo común: conseguir un buen debut en cines y, por extensión, un recorrido comercial óptimo en el resto de las ventanas de explotación. Este libro aborda la promoción de una película de manera global. El lector descubrirá, de la mano de sus autores, las principales herramientas y estrategias que la empresa audiovisual tiene a su disposición durante toda la cadena de generación de valor de un título: desde la idea creativa hasta el día de su proyección en salas. Por un lado se exponen los procesos, estrategias, materiales y medios que forman parte de una campaña de marketing cinematográfico para explicar, posicionar y promocionar un título entre los espectadores potenciales. En segundo lugar se abordan las técnicas que proporciona la investigación de mercado para definir productos más afines, dimensionar la película y conocer mejor el público objetivo (target) al que nos dirigimos. Por último se explican las posibilidades de promoción que ofrecen las redes sociales al sector del entretenimiento, especialmente en uno de los nichos de audiencia más esquivo: los jóvenes.
Author: Alberto Mira
Publisher: Rowman & Littlefield
ISBN: 0810876221
Category : History
Languages : en
Pages : 502
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Book Description
Emerging as one of the most exciting, fascinating, and special kinds of filmmaking in the world, Spanish cinema has been producing excellent directors, actors, and films for decades, including during the dark times of the Franco regime. With directors (Pedro Almodovar), actors and actresses (Javier Bardem and Penelope Cruz), and films (Abre los ojos and Alatriste) amassing popularity, the outlook for Spanish cinema appears brighter than ever, and it is deservedly winning numerous fans abroad. --
Author: Ann Marie Stock
Publisher: Bloomsbury Publishing
ISBN: 1786722534
Category : Performing Arts
Languages : en
Pages : 336
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Book Description
Contemporary Cuba is opening up to the rest of the world. Its colonial past and the Communist revolution have left a lasting imprint on society, yet there is a tangible sense of rapid change which is reflected in the island's national cinema. New screen technologies and digital distribution media have supported the efficacy and global reach of Cuban filmmakers whose work, somewhat in lieu of adequate distribution and traditional screening facilities in Cuba itself, is often disseminated via 'flash' (USB memory sticks).Channelling an energetic DIY attitude through grassroots movements and ad-hoc resourcefulness, the new filmmakers of Cuba have inspired the editors of this book to embrace their contagious enthusiasm through essays on authentic Cuban cinema. Whilst the book provides a comprehensive overview of the history behind current practices, it also moves beyond this to examine key case studies as well as 'snapshots' of individuals working within the industry today. Chapters celebrate the shared creativity as well as diversity of Cuban cinema, including both productions of the Cuban Film Institute's (ICAIC) as well as those from the industry margins. The films discussed demonstrate a driving cinematic force through social criticism, the emphasis of debate and historical change through film, reassessments of gender relations, the use of new technologies and much more.
Author: Hernández-Santaolalla, Víctor
Publisher: IGI Global
ISBN: 1799831205
Category : Business & Economics
Languages : en
Pages : 457
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Book Description
As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.
Author: Sandra Barriales-Bouche
Publisher: Cambridge Scholars Publishing
ISBN: 1443807966
Category : Performing Arts
Languages : en
Pages : 210
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Book Description
In the context of the transformations that Europe is undergoing, Zoom in, Zoom out: Crossing Borders in Contemporary European Cinema attempts to serve as a testimony to the multiple ways in which European filmmakers are questioning the many borders of the continent. European films have become a vital cultural space where the relationship between borders and identity is being renegotiated. The films discussed here self-consciously address the question of European identity while overtly crossing geographic, cultural, linguistic and aesthetic borders. While all the articles explore the crossing of borders in Contemporary European films, the volume maintains diverse themes and perspectives as subtopics. It includes articles not only about films that deal thematically with border-crossings, but also articles that examine movies that cross borders in genres and techniques. The articles have different theoretical approaches (Film theory, Cultural Studies, History, Sociology, Philosophy, and Psychoanalysis) and cover films from well-known cinematic traditions (French, Spanish, German, and Italian) as well as lesser-known cinematic traditions (Yugoslavian, Greek, and Irish). As a whole, the essays frame the self-conscious gesture by European filmmakers to define European cinema as a work-in-progress, or at the very least, as a project that, like Europe itself, raises as many questions as it answers. "This volume is a welcome addition to the growing critical literature on the evolution of the conception and practice of national cinema in Europe over the last two decades. Sandra Barriales-Bouche and Marjorie Attignol Salvodon have chosen a solid selection of representative case studies that reflects different critical approaches to the problem of maintaining local or national cinema production in Europe during a period of intense globalization. Their insightful introduction formulates the theme of “unsettled borders” and “renegotiated identities” that will resonate in the nine essays that follow. With a focus on the critical concept of these unsettled borders, the various authors explore the ways that the traditional mark of national space has been transformed through political and economic realignments as well as new technologies and the emergence of a new generation of filmmakers for whom national cinema no longer means what it did even twenty years ago. The volume provides a good balance of critical approaches that includes auteur studies, descriptions of state policies and the particular practices of filmmakers and producers in different parts of the continent (Spain, Germany, Ireland, the Balkans) and, finally, useful appendices that provide a close-up view of the complex nature of international co-productions." —Marvin D’Lugo, Professor of Spanish, Clark University "This is an interesting collection of essays that has been well conceived and organised. The standard of writing is high and I recommend publication. I particularly commend the conceptual framework underpinning the volume. This marries a cultural studies approach, which still dominates the study of film in Area Studies and language departments across Europe and the US (where filmic texts are increasingly used as teaching tools), with the more industry-based focus one tends to find adopted by Media and Screen Studies departments. Thus this collection will appeal to a wide range of students and academics. The introduction sets out the volume’s overarching framework cogently and clearly, giving a nuanced exploration of the way that the notion of the border can be used as a dynamic prism to help define and explore the limits of our understanding of Europe, European identity and European culture, within which cinema has long played a key role. The editors give a good account, for example, of the way film has been employed as a space to explore the possibilities of European integration by EU politicians as well as highlighting the flaws inherent within this project. They do, however, perhaps suggest a certain Western European/North American-centric view in their suggestion that the cinema of Yugoslavia, Greece or Ireland is somehow less well known than other national and transnational cinemas explored here. Less well known to whom? ... However, from the broad range of cinemas explored in the rest of the volume clearly this is not the case. Particular high points for me are the chapters on the work of Fatih Akin by Janis Little Solomon and John Davidson’s discussion of Schulze gets the Blues, as well as Olivier Asselin’s fascinating account of Database Cinema. This will be a good addition to scholarship on European film and I look forward to receiving my copy." —Professor Paul Cooke (University of Leeds)
Author: Christopher Meir
Publisher: Springer Nature
ISBN: 3031421825
Category :
Languages : en
Pages : 339
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Book Description
Author: Pedro Letai
Publisher: Kluwer Law International B.V.
ISBN: 9403509937
Category : Law
Languages : en
Pages : 272
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Book Description
Derived from the renowned multi-volume International Encyclopaedia of Laws, this practical guide to cyber law – the law affecting information and communication technology (ICT) – in Spain covers every aspect of the subject, including intellectual property rights in the ICT sector, relevant competition rules, drafting and negotiating ICT-related contracts, electronic transactions, privacy issues, and computer crime. Lawyers who handle transnational matters will appreciate the detailed explanation of specific characteristics of practice and procedure. Following a general introduction, the book assembles its information and guidance in seven main areas of practice: the regulatory framework of the electronic communications market; software protection, legal protection of databases or chips, and other intellectual property matters; contracts with regard to software licensing and network services, with special attention to case law in this area; rules with regard to electronic evidence, regulation of electronic signatures, electronic banking, and electronic commerce; specific laws and regulations with respect to the liability of network operators and service providers and related product liability; protection of individual persons in the context of the processing of personal data and confidentiality; and the application of substantive criminal law in the area of ICT. Its succinct yet scholarly nature, as well as the practical quality of the information it provides, make this book a valuable time-saving tool for business and legal professionals alike. Lawyers representing parties with interests in Spain will welcome this very useful guide, and academics and researchers will appreciate its value in the study of comparative law in this relatively new and challenging field.
Author: Sally Faulkner
Publisher: Edinburgh University Press
ISBN: 0748626514
Category : Performing Arts
Languages : en
Pages : 208
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Book Description
A key decade in world cinema, the 1960s was also a crucial era of change in Spain. A Cinema of Contradiction, the first book to focus in depth on this period in Spain, analyses six films that reflect and interpret these transformations. The coexistence of traditional and modern values and the timid acceptance of limited change by Franco's authoritarian regime are symptoms of the uneven modernity that characterises the period. Contradiction--the unavoidable effect of that unevenness--is the conceptual terrain explored by these six filmmakers. One of the most significant movements of Spanish film history, the 'New Spanish Cinema' art films explore contradictions in their subject matter, yet are themselves the contradictory products of the state's protection and promotion of films that were ideologically opposed to it. A Cinema of Contradiction argues for a new reading of the movement as a compromised yet nonetheless effective cinema of critique. It also demonstrates the possible contestatory value of popular films of the era, suggesting that they may similarly explore contradictions. This book therefore reveals the overlaps between art and popular film in the period, and argues that we should see these as complementary rather than opposing areas of cinematic activity in Spain.
Author: Pedro Garhel
Publisher:
ISBN:
Category : Performance art
Languages : en
Pages : 360
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Book Description
Inhalt: The Set as a place for performance - Public body. Constitution and Overexposure - Pedro Garhel. The language of the body - Depósito Dental, the Anomaolous Bricoleur - Time for action: The context in which Pedro Garhel and Depósito Dental Threaded Together their Radical Practices - The Voice of Pedro Garhel. (Notes on an Absence) - Pedro Garhel: Notes on an Aesthetics of Liberation - Pedro Garhel, Space and Skin - Art as a Gift
