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Author: Dilip Ghosh
Publisher: Academic Press
ISBN: 0323856160
Category : Technology & Engineering
Languages : en
Pages : 402
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Book Description
Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy explains strategies to guide consumers toward making informed food purchases. The book begins with coverage of nutrition science before moving into nutrition marketing, social marketing and responsibility, consumer perception and insight, public health policy and regulation, case studies, and coverage on how to integrate holistic health into mainstream brand marketing. Intended for food and nutrition scientists who work in marketing, manufacturing, packaging, as well as clinical nutritionists, health care policymakers, and graduate and post graduate students in nutrition and business-related studies, this book will be a welcomed resource. - Includes case studies, points-of-view, literature reviews, recent developments, data and methods - Explores intrinsic and extrinsic motivators for consumer purchasing behaviors - Covers each aspect of "Seed to Patient" pathway
Author: Dilip Ghosh
Publisher: Academic Press
ISBN: 0323856160
Category : Technology & Engineering
Languages : en
Pages : 402
Get Book Here
Book Description
Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy explains strategies to guide consumers toward making informed food purchases. The book begins with coverage of nutrition science before moving into nutrition marketing, social marketing and responsibility, consumer perception and insight, public health policy and regulation, case studies, and coverage on how to integrate holistic health into mainstream brand marketing. Intended for food and nutrition scientists who work in marketing, manufacturing, packaging, as well as clinical nutritionists, health care policymakers, and graduate and post graduate students in nutrition and business-related studies, this book will be a welcomed resource. - Includes case studies, points-of-view, literature reviews, recent developments, data and methods - Explores intrinsic and extrinsic motivators for consumer purchasing behaviors - Covers each aspect of "Seed to Patient" pathway
Author: Brian Wansink
Publisher: University of Illinois Press
ISBN: 0252092791
Category : Health & Fitness
Languages : en
Pages : 226
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Book Description
Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Brian Wansink’s Marketing Nutrition focuses on why people eat the foods they do, and what can be done to improve their nutrition. Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products’ failures and successes. The key problem with marketing nutrition remains, after all, marketing.
Author: Marion Nestle
Publisher: Univ of California Press
ISBN: 0520955064
Category : Cooking
Languages : en
Pages : 537
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Book Description
We all witness, in advertising and on supermarket shelves, the fierce competition for our food dollars. In this engrossing exposé, Marion Nestle goes behind the scenes to reveal how the competition really works and how it affects our health. The abundance of food in the United States--enough calories to meet the needs of every man, woman, and child twice over--has a downside. Our over-efficient food industry must do everything possible to persuade people to eat more--more food, more often, and in larger portions--no matter what it does to waistlines or well-being. Like manufacturing cigarettes or building weapons, making food is big business. Food companies in 2000 generated nearly $900 billion in sales. They have stakeholders to please, shareholders to satisfy, and government regulations to deal with. It is nevertheless shocking to learn precisely how food companies lobby officials, co-opt experts, and expand sales by marketing to children, members of minority groups, and people in developing countries. We learn that the food industry plays politics as well as or better than other industries, not least because so much of its activity takes place outside the public view. Editor of the 1988 Surgeon General's Report on Nutrition and Health, Nestle is uniquely qualified to lead us through the maze of food industry interests and influences. She vividly illustrates food politics in action: watered-down government dietary advice, schools pushing soft drinks, diet supplements promoted as if they were First Amendment rights. When it comes to the mass production and consumption of food, strategic decisions are driven by economics--not science, not common sense, and certainly not health. No wonder most of us are thoroughly confused about what to eat to stay healthy. An accessible and balanced account, Food Politics will forever change the way we respond to food industry marketing practices. By explaining how much the food industry influences government nutrition policies and how cleverly it links its interests to those of nutrition experts, this path-breaking book helps us understand more clearly than ever before what we eat and why.
Author: Patnaik, Srikanta
Publisher: IGI Global
ISBN:
Category : Medical
Languages : en
Pages : 851
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Book Description
Understanding the complex interplay between food safety, nutrition, bioscience, and data algorithms is crucial for effectively managing autoimmune diseases. However, the current literature often needs a comprehensive resource that integrates these disciplines, leaving researchers, clinicians, and industry professionals needing a clearer understanding of how to apply these concepts in practice. This gap in knowledge hinders the development of personalized nutrition plans and precision health interventions, ultimately limiting the effectiveness of autoimmune disease management strategies. Nutrition Controversies and Advances in Autoimmune Disease brings to the table more than a mere theoretical guide. It offers practical applications and case studies that bring to life the latest research and developments in the fields of food safety, nutrition, bioscience, and data algorithms. By integrating these disciplines, the book provides readers with the knowledge and tools to develop personalized nutrition plans and implement precision health interventions for autoimmune diseases, making it a valuable resource for anyone in the field.
Author: Diana Bogueva
Publisher: Springer Nature
ISBN: 9819778700
Category :
Languages : en
Pages : 751
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Book Description
Author: Mukesh Nandave
Publisher: Springer Nature
ISBN: 9819723671
Category :
Languages : en
Pages : 487
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Book Description
Author: Azamal Husen
Publisher: CRC Press
ISBN: 1040227406
Category : Science
Languages : en
Pages : 472
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Book Description
Nature is the most potent source of cure and care. With the advent of the ‘herbal renaissance,’ the dependence on medicinal plants has increased in all spheres ranging from their use as raw material for medicinal, nutraceutical, cosmetic preparations, and food. The tissue culture technique has proven to be extremely advantageous not only for large-scale propagation of medicinal plants in a limited space and time, but also for conservation, storage for prolonged use, genetic improvement, and metabolite production. This book describes in detail the different methods of plant tissue culture that have been employed for the mass production of medicinal plants. The chapters on methods of organogenesis, embryogenesis, haploid plant production, virus-free medicinal plant production, and so forth will be of interest to a wide range of readers. Dedicated chapters on the tissue culture of high-altitude medicinal plants, cannabis and so on are some of the book's highlights. The book also discusses the implementation of advanced biotechnological interventions such as the production of phytochemicals, cryopreservation, nanotechnology, and bioinformatics in medicinal plant studies. With contributions from world-leading specialists in plant tissue culture, the knowledge presented in this book will aid in the translation of plant tissue culture techniques for the production and improvement of medicinal plants. The information presented has the potential to be utilized for commercial production and formulations. Key features: Comprehensive guide for tissue culture systems as potential methods for the production of clones, new varieties, improved germplasms, haploids, and in vitro preservation of medicinal plants Elaborates on standardization of in vitro systems for propagation and transplantation of important medicinal plants and enhanced secondary metabolite production Enriches the understanding of advanced technologies like cryopreservation, bioinformatics, and nanotechnology in medicinal plants tissue culture
Author: Dilip Ghosh
Publisher: CRC Press
ISBN: 1439862699
Category : Medical
Languages : en
Pages : 601
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Book Description
The focus of food science and technology has shifted from previous goals of improving food safety and enhancing food taste toward providing healthy and functional foods. Today's consumers desire foods that go beyond basic nutrition-foods capable of promoting better health, or even playing a disease-prevention role. To meet this need for innovation,
Author: David Glen Mick
Publisher: Routledge
ISBN: 1136698752
Category : Business & Economics
Languages : en
Pages : 767
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Book Description
Daily existence is more connected to consumer behaviors than ever before, raising many issues around well-being and quality of life. Problematic consumer behaviors include unhealthy eating, alcohol, tobacco, pornography, and gambling abuse, credit card mismanagement, marketplace discrimination, and ecological deterioration. This book explores opportunities for improving well-being via consumer behaviors, such as empowerment via the Internet, product sharing, leisure pursuits, family consumption, and pro-environmental activities.
Author: S R Jaeger
Publisher: Elsevier
ISBN: 1845699971
Category : Technology & Engineering
Languages : en
Pages : 697
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Book Description
Experts from around the world present changes in the global marketplace and developments in research methodologies underpinning new product development (NPD) in this essential collection. The business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside methods for product testing.Trends, processes and perspectives in consumer-driven NPD in the food and personal care product industries are addressed in the opening chapters of the book. Specific topics include evolution in food retailing and advances in concept research. Hedonic testing is the focus of the next section. Different viewpoints on consumer research methods and statistics for NPD are reviewed in later chapters. The final part of the book looks towards the future of innovation, covering the implications for NPD of topics such as human genetic variation in taste perception and neuroimaging.Several chapters are not standard scientific articles. Rather they are written records of conversations between two people on a particular topic related to consumer-driven innovation in foods and personal care products. In them the interviewees speak freely about their views and experiences in NPD, providing unique insights.Consumer-driven innovation in food and personal care products will broaden readers' understanding of the many approaches available to NPD personnel and ways in which they can be used to support innovation activities. - Provides expert insight into the changes in the global market place and developments in research methodologies underpinning NPD - Examines the business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside methods for product testing - Chapters review the different viewpoints on consumer research methods and statistics for NPD
