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Author: Walter Wymer
Publisher: SAGE Publications
ISBN: 145224569X
Category : Business & Economics
Languages : en
Pages : 385
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Book Description
Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives students marketing strategies for nonprofit, charitable, and nongovernmental organizations, while providing them with a broad treatment of marketing basics. Written in an easy-to-follow style, marketing concepts are clearly presented and supported with real-world examples.
Author: Walter Wymer
Publisher: SAGE Publications
ISBN: 145224569X
Category : Business & Economics
Languages : en
Pages : 385
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Book Description
Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives students marketing strategies for nonprofit, charitable, and nongovernmental organizations, while providing them with a broad treatment of marketing basics. Written in an easy-to-follow style, marketing concepts are clearly presented and supported with real-world examples.
Author: Robert J. Pekkanen
Publisher: JHU Press
ISBN: 1421413493
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
Does nonprofit mean nonpolitical? When the Susan G. Komen foundation pulled funding for Planned Parenthood’s breast exam program, the public uproar brought new focus to the high political and economic stakes faced by nonprofit organizations. The missions of 501(c)(3) and 501(c)(4) organizations, political action committees, and now Super PACs have become blurred as issues of advocacy and political influence have become increasingly entangled. Questions abound: Should a nonprofit advocate for its mission and its constituents with a goal of affecting public policy? What are the limits of such advocacy work? Will such efforts fundamentally jeopardize nonprofit work? What can studies of nonprofit advocacy efforts reveal? Editors Robert J. Pekkanen, Steven Rathgeb Smith, and Yutaka Tsujinaka recognize the urgent need for relevant research and insight into these issues as direct and indirect government services are squeezed by federal cutbacks. Nonprofits and Advocacy defines advocacy and clarifies the differences among advocacy, lobbying, political activity, and education, as well as advocacy measurements. Providing original empirical data and innovative theoretical arguments, this comparative study is organized into two parts. The first part focuses on local and national dimensions of nonprofit advocacy, and the second part looks at organizational politics and strategies. The conclusion considers basic questions about nonprofit advocacy and seeks to draw lessons from research efforts and practice. Providing a critical look at the multidimensional roles and advocacy efforts of nonprofits, this volume will be valued by scholars, students, leaders, and activists—many of whom advocate for the interests of their organizations while delivering services to their organizations' constituents. The research is also relevant for policymakers involved in cross-sector public policy initiatives as they strive to provide more efficient public-private solutions to challenging governance issues.
Author: Shamima Ahmed
Publisher: Routledge
ISBN: 1000483290
Category : Political Science
Languages : en
Pages : 299
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Book Description
Underlining the relationship between the public and nonprofit sectors, Effective Nonprofit Management: Context, Concepts, and Competencies, 2nd Edition comprehensively explores of the practical art of forming, managing, and leading nonprofit organizations, contextualizing the changing socio-political conditions and expectations of key stakeholders in nonprofit organizations. Grounded in the practical experiences of real-life nonprofit managers, this thoroughly revised second edition explores contemporary issues that are becoming central to effective nonprofit management, including: an increasing emphasis on outcome assessment and accountability; innovative use of social media; big foundations’ impacts on nonprofits and public policy making; tensions between federal, state, and local governments with nonprofits; and the importance of instilling a culture of ethics in the sector. A completely new chapter on nonprofit ethics and accountability has been added. Each chapter introduces the reader to relevant and current scholarship on the topic, utilizes the language of nonprofit practice, explores contemporary issues and examples, provides practical tips, includes text boxes with profiles of nonprofit organizations and best practices, and ends with a short and practical case study followed by discussion questions. Effective Nonprofit Management, Second Edition will be of interest to practitioners as well as graduate and upper division undergraduate students enrolled in nonprofit and public management courses.
Author: Gisela Gonçalves
Publisher: Taylor & Francis
ISBN: 1000689115
Category : Business & Economics
Languages : en
Pages : 497
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Book Description
This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and nongovernmental organization (NGO) communication field. It is structured in four main parts: the first introduces metatheoretical and multidisciplinary approaches to the nonprofit sector; the second offers distinctive structural approaches to communication and their models of reputation, marketing, and communication management; the third focuses on nonprofit organizations’ strategic communications, strategies, and discourses; and the fourth assembles campaigns and case studies of different areas of practice, causes, and geographies. The handbook is essential reading for scholars, educators, and advanced students in nonprofit and NGO communication within public relations and strategic communication, organizational communication, sociology, management, economics, marketing, and political science, as well as a useful reference for leaders and communication professionals in the nonprofit sector.
Author: Inigo Garcia-Rodriguez
Publisher: Routledge
ISBN: 0429555962
Category : Business & Economics
Languages : en
Pages : 203
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Book Description
The financial issues of nonprofit organizations (NPOs) have increased their importance in recent years, especially after the last global economic downturn. In this way, NPOs have been threatened by a reduction of income, while their work and expenses have not decreased. In this book, the editors bring together several topics that the academic literature has previously addressed, connecting them to each other and evaluating how all these issues are interrelated. Financing Nonprofit Organizations analyses the state of art of all these financial topics and the consequences of the last economic crisis. It dives into the interrelations of these concepts to suggest lines of future research and to reflect on the future of the different sources of funding of the NPOs. It will be of interest to students, practitioners, and researchers interested in initiating and updating their knowledge in the growing field of the financial aspects of the NPOs.
Author: Chao Guo
Publisher: Stanford University Press
ISBN: 1503613089
Category : Business & Economics
Languages : en
Pages : 324
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Book Description
Today, social media offers an alternative broadcast and communication medium for nonprofit advocacy organizations. At the same time, social media ushers in a "noisy" information era that renders it more difficult for nonprofits to make their voices heard. This book seeks to unpack the prevalence, mechanisms, and ramifications of a new model for nonprofit advocacy in a social media age. The keyword for this new model is attention. Advocacy always starts with attention: when an organization speaks out on a cause, it must ensure that it has an audience and that its voice is heard by that audience; it must ensure that current and potential supporters are paying attention to what it has to say before expecting more tangible outcomes. Yet the organization must also ensure that advocacy does not end with attention: attention should serve as a springboard to something greater. The authors elaborate how attention fits into contemporary organizations' advocacy work and explain the key features of social media that are driving the quest for attention. Developing conceptual models, they explain why some organizations and messages gain attention while others do not. Lastly, the book explores how organizations are weaving together online and offline efforts to deliver strategic advocacy outcomes.
Author: Daniel Tinkelman
Publisher: Edward Elgar Publishing
ISBN: 1800888287
Category : Business & Economics
Languages : en
Pages : 449
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Book Description
Bringing together a diverse team of renowned accounting scholars, this incisive Research Handbook presents a comprehensive evaluation of current research on nonprofit accounting, noting its major accomplishments and outlining opportunities for future study.
Author: W. Glenn Rowe
Publisher: SAGE
ISBN: 1412999235
Category : Business & Economics
Languages : en
Pages : 449
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Book Description
This is a collection of 28 nonprofit management case studies from around the world that examine issues including marketing, fundraising, financing, and change management.
Author: Donnelly-Cox, Gemma
Publisher: Edward Elgar Publishing
ISBN: 1788114914
Category : Business & Economics
Languages : en
Pages : 480
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Book Description
This multi-perspective Research Handbook provides a clear pathway through the nonprofit governance research field, pushing beyond the borders of current theory to expand and deepen the analytical framework for nonprofit governance. It offers an analysis of the basics including definitions, organizational forms and levels of governance, and takes a critical approach towards the normative and prescriptive tendencies in much of contemporary governance scholarship.
Author: David O. Renz
Publisher: John Wiley & Sons
ISBN: 1394198876
Category : Business & Economics
Languages : en
Pages : 820
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Book Description
An expansive discussion of the most current scholarship, theory, and best-practices in the field of nonprofit leadership and management In the newly revised fifth edition of The Jossey-Bass Handbook of Nonprofit Leadership and Management, veteran nonprofit leader and researcher Dr. David Renz, along with co-authors Fredrik Andresson and William Brown, deliver a comprehensive and up-to-date account of the research, theory, and practices influencing contemporary nonprofit organizations. The book contains a particular focus on the unique challenges confronting all modern nonprofit leaders, including the concept of accountability and the pressure to demonstrate concrete outcomes and results during a time of extreme economic challenge. The editor includes original contributions from 28 of the sector’s leading voices, on everything from the institutional context in which nonprofits operate to the effective recruitment, selection, retention, and management of staff and volunteers. You’ll also discover: Substantial updates and revisions to rapidly evolving subjects, including diversity, equity, and inclusion at nonprofits, social entrepreneurship, and financial leadership Expansive exploration of the transformed political-legal climate and context in which nonprofits operate In-depth consideration of the management of relationships with internal and external stakeholders and constituents Perfect for leaders, educators, researchers, managers, and students of contemporary nonprofit leadership and management, The Jossey-Bass Handbook of Nonprofit Leadership and Management is an invaluable, one-stop resource for sitting board members and engaged volunteers at forward-looking nonprofit organizations.
