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Author: Garth Hallberg
Publisher: John Wiley & Sons
ISBN: 9780471120049
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
A new conceptual approach to marketing practice from the vice president at Ogilvy Mather Direct which describes how to build a new kind of brand loyalty that leads to old-fashioned brand growth and increased profits without incremental marketing investment. Demonstrates how to create a database of high-profit consumers and use it to generate a relationship-building direct marketing program.
Author: Garth Hallberg
Publisher: John Wiley & Sons
ISBN: 9780471120049
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
A new conceptual approach to marketing practice from the vice president at Ogilvy Mather Direct which describes how to build a new kind of brand loyalty that leads to old-fashioned brand growth and increased profits without incremental marketing investment. Demonstrates how to create a database of high-profit consumers and use it to generate a relationship-building direct marketing program.
Author: Evan Ortlieb
Publisher: Guilford Publications
ISBN: 1462552889
Category : Education
Languages : en
Pages : 338
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Book Description
Educators increasingly recognize the importance of disciplinary literacy for student success, beginning as early as the primary grades. This cutting-edge volume examines ways to help K–12 students develop the literacy skills and inquiry practices needed for high-level work in different academic domains. Chapters interweave research, theory, and practical applications for teaching literature, mathematics, science, and social studies, as well as subjects outside the standard core--physical education, visual and performing arts, and computer science. Essential topics include use of multimodal and digital texts, culturally responsive and sustaining pedagogy, and new directions for teacher professional development. The book features vivid classroom examples and samples of student work.
Author: Mireya Solis
Publisher: Brookings Institution Press
ISBN: 0815729200
Category : Business & Economics
Languages : en
Pages : 176
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Book Description
The balancing of competing interests and goals will have momentous consequences for Japan—and the United States—in their quest for economic growth, social harmony, and international clout. Japan and the United States face difficult choices in charting their paths ahead as trading nations. Tokyo has long aimed for greater decisiveness, which would allow it to move away from a fragmented policymaking system favoring the status quo in order to enable meaningful internal reforms and acquire a larger voice in trade negotiations. And Washington confronts an uphill battle in rebuilding a fraying domestic consensus in favor of internationalism essential to sustain its leadership role as a champion of free trade. In Dilemmas of a Trading Nation, Mireya Solís describes how accomplishing these tasks will require the skillful navigation of vexing tradeoffs that emerge from pursuing desirable, but to some extent contradictory goals: economic competitiveness, social legitimacy, and political viability. Trade policy has catapulted front and center to the national conversations taking place in each country about their desired future direction—economic renewal, a relaunched social compact, and projected international influence. Dilemmas of a Trading Nation underscores the global consequences of these defining trade dilemmas for Japan and the United States: decisiveness, reform, internationalism. At stake is the ability of these leading economies to upgrade international economic rules and create incentives for emerging economies to converge toward these higher standards. At play is the reaffirmation of a rules-based international order that has been a source of postwar stability, the deepening of a bilateral alliance at the core of America's diplomacy in Asia, and the ability to reassure friends and rivals of the staying power of the United States. In the execution of trade policy today, we are witnessing an international leadership test dominated by domestic governance dilemmas.
Author: Zhihui Fang
Publisher: Taylor & Francis
ISBN: 1000956156
Category : Education
Languages : en
Pages : 237
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Book Description
Foundational and accessible, this book equips pre-service and practicing teachers with the knowledge, understanding, tools, and resources they need to help students in grades 4–12 develop reading proficiencies in four core academic subjects—literature, history, science, and mathematics. Applying a disciplinary literacy approach, Fang describes the verbal and visual resources, expert strategies, inquiry skills, and habits of mind that students must learn in order to read carefully, critically, purposefully, and with an informed skepticism across genres and content areas. He also shows how teachers can promote language learning and reading/literacy development at the same time that they engage students in content area learning. With informative synthesis and research-based recommendations in every chapter, this text prepares teachers to help students develop discipline-specific, as well as discipline-relevant, discursive insights, literacy strategies, and ways of thinking, reasoning, and inquiring that are essential to productive learning across academic subjects. It also provides teacher educators with approaches and strategies for helping teacher candidates develop expertise in academic reading instruction. In so doing, the book demystifies academic reading, revealing what it takes for students to read increasingly complex academic texts with confidence and understanding and for teachers to develop expertise that promotes disciplinary literacy. This state-of-the-art text is ideal for courses on reading/literacy methods and academic literacy and eminently relevant to all educators who want their students to become thoughtful readers and powerful learners
Author: Scott M. Waring
Publisher: Teachers College Press
ISBN: 0807782084
Category : Education
Languages : en
Pages : 257
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Book Description
Educators across subject areas are striving to integrate primary sources into their pedagogy and teaching. Yet, despite their importance to authentic disciplined inquiry, the implementation of primary source activities in the pre-K–12 classroom has been limited. This lack of utilization can largely be attributed to the perception that these activities are too complex to design, implement, and grade. Many teachers also feel that primary source analysis and the construction of evidence-based narratives is too difficult for students to complete in the traditional classroom. Waring argues that this is not the case and, with this handbook, provides teacher candidates and inservice teachers with detailed and specific perspectives, activities, approaches, and resources to help them effectively and authentically use primary sources in their classrooms. Book Features: Introduces teaching with primary sources, including detailed examples of authentic and tested instructional ideas and approaches.Designed to meet the needs of classroom teachers and teacher candidates in social studies, English and language arts, mathematics, science, and other fields.Offers dozens of primary sources and links to resources throughout the book.Aligns to national standards, frameworks, and the C3 framework for social studies.Can be used to meet the needs of emerging English learners and students with special needs.Focuses on ways in which educators are utilizing a variety of emerging technologies to engage students in deeper and more authentic ways of learning. Contributors include Peter DeCraene, Lisa Fink, Eric J. Pyle, Stefanie R. Wager, Sarah Westbrook, and Trena L. Wilkerson.
Author: Charan Devereaux
Publisher: Columbia University Press
ISBN: 088132471X
Category : Political Science
Languages : en
Pages : 391
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Book Description
Between 1992 and 2000, US exports rose by 55 percent. By the year 2000, trade summed to 26 percent of US GDP, and the United States imported almost two-thirds of its oil and was the world's largest host country for foreign investors. America's interest in a more open and prosperous foreign market is now squarely economic. These case studies in multilateral trade policymaking and dispute settlement explore the changing substance of trade agreements and also delve into the negotiation process—the who, how, and why of decision making. These books present a coherent description of the facts that will allow for discussion and independent conclusions about policies, politics, and processes. Volume 2 presents five cases on trade negotiations that have had important effects on trade policy rulemaking, as well as an analytic framework for evaluating these negotiations.
Author: Peter Leeds
Publisher: John Wiley & Sons
ISBN: 1118521722
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
Want to make a big bet on an economic recovery in the U.S.? Start thinking small! The growing popularity of penny stocks can be attributed to a combination of increased understanding and tough economic times.??Penny Stocks For Dummies explains the basics of penny stocks and provides expert guidance to help you get involved right away. Penny Stocks For Dummies provides you with the information and advice you need before considering an investment in penny stocks, as well as the tools needed to make sound investments. You'll also get expert guidance on identifying growth trends and market sectors positioned for rapid growth, finding undiscovered penny stocks, and understanding the fundamentals of a potential investment in penny stocks. Arms you with the know-how to properly identify, and purchase, winning penny stocks Shows you how good money can be made from these low-priced shares Gets you involved in Penny Stocks quickly, painlessly, and on a small budget Penny Stocks For Dummies appeals to anyone who doesn't have a lot to invest right now in the current economic climate, but who wants to multiply what they do have.
Author: Christopher Adam
Publisher: Oxford University Press
ISBN: 019870481X
Category : Business & Economics
Languages : en
Pages : 330
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Book Description
This volume examines key policy challenges facing Tanzania over the coming decades in the areas of agriculture, trade, urbanization, employment, finance, and natural investment.
Author: Y. Zhang
Publisher: Springer
ISBN: 1137372591
Category : Business & Economics
Languages : en
Pages : 301
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Book Description
Stock Message Boards provides empirical data to reveal how online communication not only impacts stock returns, but also volatility, trading volume, and liquidity, as well as an investing firm's value and reputation.
Author: Dr Ramesh Kumar Miryala
Publisher: Zenon Academic Publishing
ISBN:
Category :
Languages : en
Pages : 289
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Book Description
Globalization has proliferated business with numerous challenges and opportunities, and simultaneously at other end the growth in economy, population, income and standard of living has redefined the scope of business and thus the business houses approaches. A highly competitive environment, knowledgeable consumers and quicker pace of technology are keeping business enterprises to be on their toes. Today management and its concepts have become key for survival of any business entity. The unique cultural characteristics, tradition and dynamics of consumer, demand an innovative management strategy to achieve success. Effective Management has become an increasingly vital ingredient for business success and it profoundly affects our day-to-day life. Today, the role of a business houses has changed from merely selling products and services to transforming lives and nurturing lifestyles. The Indian business is changing and so do the management strategies. These changing scenarios in the context of globalization will bestow ample issues, prospects and challenges which need to be explored. The practitioners, academicians and researchers need to meticulously review these aspects and acquaint them with knowledge to sustain in such scenarios. Thus, these changing scenarios emphasize the need of a broad-based research in the field of management also reflecting in management education. This book is an attempt in that direction. I sincerely hope that this book will provide insights into the subject to faculty members, researchers and students from the management institutes, consultants, practicing managers from industry and government officers.
