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Author: Søren Askegaard
Publisher: Springer
ISBN: 3030049337
Category : Business & Economics
Languages : en
Pages : 339
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Book Description
Unpacking the complexities of Nordic consumer culture, this edited collection responds to the growing interest in regionalism within consumer research and marketing. By taking a closer look at the interaction between the state and the market in Nordic countries, the authors examine how consumer behaviour is impacted by the region’s unique context. Important elements of Nordic culture are explored, such as its underlying element of mythology and the concept of ‘hygge,’ an object of global consumption. Those studying consumer behaviour, branding, and marketing more generally, will find this book a fascinating contribution to research.
Author: Søren Askegaard
Publisher: Springer
ISBN: 3030049337
Category : Business & Economics
Languages : en
Pages : 339
Get Book
Book Description
Unpacking the complexities of Nordic consumer culture, this edited collection responds to the growing interest in regionalism within consumer research and marketing. By taking a closer look at the interaction between the state and the market in Nordic countries, the authors examine how consumer behaviour is impacted by the region’s unique context. Important elements of Nordic culture are explored, such as its underlying element of mythology and the concept of ‘hygge,’ an object of global consumption. Those studying consumer behaviour, branding, and marketing more generally, will find this book a fascinating contribution to research.
Author: Tora Korsvold
Publisher: Vigmostad & Bjørke
ISBN: 8245012440
Category : Social Science
Languages : en
Pages : 146
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Book Description
During the 20th century consumer culture came to play a dominant and defining role in Western societies. Scandinavian Early Childhood and Consumer Culture provides insights into how, in the Scandinavian countries in general, and in Norway in particular, childhood had been imagined and children have acted as consumers in a modern consumer society. The book contains new historical and empirical studies. Tora Korsvold is professor of Early Childhood Education at Queen Maud University College of Early Childhood Education, Trondheim, Norway.
Author: John Schouten
Publisher: Emerald Group Publishing
ISBN: 1784411574
Category : Business & Economics
Languages : en
Pages : 350
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Book Description
Research in Consumer Behavior is a leading publication in the field of consumer behavior. The substantive topics covered in this volume represent crucial issues for our times including understanding and navigating cultural diversity and cultural perspectives on co-creating market value.
Author:
Publisher: Emerald Group Publishing
ISBN: 1785603221
Category : Business & Economics
Languages : en
Pages : 440
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Book Description
The chapters in this volume are selected from the best papers presented at the 10th Annual Consumer Culture Theory Conference held at the University of Arkansas, USA in June 2015. They represent the cutting edge in qualitative consumer research.
Author: Helena Sandberg
Publisher:
ISBN: 9789144055770
Category : Consumer behavior
Languages : en
Pages : 617
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Book Description
Author:
Publisher: Nordic Council of Ministers
ISBN: 9289311290
Category : Consumer behavior
Languages : en
Pages : 532
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Book Description
Author: John F. Sherry
Publisher: Routledge
ISBN: 1317190521
Category : Business & Economics
Languages : en
Pages : 310
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Book Description
Contemporary Consumer Culture Theory contains original research essays written by the premier thought leaders of the discipline from around the world that reflect the maturation of the field Customer Culture Theory over the last decade. The volume seeks to help break down the silos that have arisen in disciplines seeking to understand consumer culture, and speed both the diffusion of ideas and possibility of collaboration across frontiers. Contemporary Consumer Culture Theory begins with a re-evaluation of some of the fundamental notions of consumer behaviour, such as self and other, branding and pricing, and individual vs. communal agency then continuing with a reconsideration of role configurations as they affect consumption, examining in particular the ramifications of familial, gender, ethnic and national aspects of consumers’ lived experiences. The book move on to a reappraisal of the state of the field, examining the rhetoric of inquiry, the reflexive history and critique of the discipline, the prospect of redirecting the effort of inquiry to practical and humanitarian ends, the neglected wellsprings of our intellectual heritage, and the ideological underpinnings of the evolving construction of the concept of the brand. Contemporary Consumer Culture Theory is a reflective assessment, in theoretical, empirical and evocative keys, of the state of the field of consumer culture theory and an indication of the scholarly directions in which the discipline is evolving providing reflection upon a rapidly expanding discipline and altered consumption-scapes by some of its prime movers.
Author: D. Buckingham
Publisher: Springer
ISBN: 0230281842
Category : Social Science
Languages : en
Pages : 266
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Book Description
In recent years children have become an increasingly important consumer market, and there is growing concern about the 'commercialisation' of childhood. This book sheds light on these debates, offering new empirical data and challenging critical perspectives on children's engagement with consumer culture from a wide range of international settings.
Author:
Publisher: BRILL
ISBN: 9004336559
Category : History
Languages : en
Pages : 877
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Book Description
With contributions from over 30 scholars, A Global History of Consumer Co-operation surveys the origins and development of the consumer co-operative movement throughout the world from the mid-nineteenth century until the present day.
Author: Cecilia Cassinger
Publisher: Edward Elgar Publishing
ISBN: 1788974328
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
The widespread international interest in the Nordic region and the mobility of Nordic brand imaginaries call for more research into the global relevance of Nordic place-branding practices. This book offers a timely attempt to unpack the specificity of the Nordic in regard to place branding by gathering different transdisciplinary accounts written by researchers in marketing, tourism, geography, communication, sociology and political science.
