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Author: Sam Grawe
Publisher:
ISBN: 9781838660512
Category :
Languages : en
Pages : 320
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Book Description
At Nike, the desire to be the best is a journey, not a destination--better is always temporary. Phaidon commemorates the company's influence with Nike: Better is Temporary, a landmark publication that charts Nike's transformation from rebellious upstart to global phenomenon. This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike's ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more. Beginning with "Breaking2," an introduction detailing Nike's 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters Nike's focus on performance, brand expression, collaboration, inclusive design, and sustainability. The book's extraordinary design also nods to its contents. The striking cover features overlapping silkscreened layers of Nike's proprietary Volt yellow and Hyperpunch pink colors overlaying an image of world-champion marathoner Eliud Kipchoge printed in a half-tone dot pattern. The book's spine, visible through the clear jacket, showcases a series of colored tabs that extend from its interior pages and which are referenced in the book's bonus chapter, "Crafting Color." Combining 500 color illustrations with stories, insights, knowledge, passion, and history shared by Nike's remarkable team, Nike: Better is Temporarywill serve as a manual of innovation and inspiration for generations to come.
Author: Sam Grawe
Publisher:
ISBN: 9781838660512
Category :
Languages : en
Pages : 320
Get Book Here
Book Description
At Nike, the desire to be the best is a journey, not a destination--better is always temporary. Phaidon commemorates the company's influence with Nike: Better is Temporary, a landmark publication that charts Nike's transformation from rebellious upstart to global phenomenon. This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike's ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more. Beginning with "Breaking2," an introduction detailing Nike's 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters Nike's focus on performance, brand expression, collaboration, inclusive design, and sustainability. The book's extraordinary design also nods to its contents. The striking cover features overlapping silkscreened layers of Nike's proprietary Volt yellow and Hyperpunch pink colors overlaying an image of world-champion marathoner Eliud Kipchoge printed in a half-tone dot pattern. The book's spine, visible through the clear jacket, showcases a series of colored tabs that extend from its interior pages and which are referenced in the book's bonus chapter, "Crafting Color." Combining 500 color illustrations with stories, insights, knowledge, passion, and history shared by Nike's remarkable team, Nike: Better is Temporarywill serve as a manual of innovation and inspiration for generations to come.
Author: Robert Jackson
Publisher: powerHouse Books
ISBN: 9781576871614
Category : Photography
Languages : en
Pages : 268
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Book Description
Looks at Nike's most memorable shoes, campaigns, athletes, moments, andelationship with basketball throughout the years.
Author: Complex Media, Inc.
Publisher: Abrams
ISBN: 1683359399
Category : Design
Languages : en
Pages : 566
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Book Description
In 1985, Nike released Michael Jordan’s first sneaker, the Air Jordan 1, and sneaker culture was born. With vibrant photographs and illustrations throughout, as well as input from some of the sneaker world’s most important voices, Complex Presents: Sneaker of the Year is a must-have for hypebeasts and sneakerheads everywhere. Foreword by Marc Eckō Contribution by Joe La Puma Sneaker of the Year explores the past 35 years of sneaker culture with the expertise, authority, and passion that only Complex can offer. Now, thousands of people wait in line at Supreme, and companies throw millions of dollars at LeBron James to keep him in their marketing plans. The trend that saw steady growth for decades with the emergence of sports, hip-hop, and sportswear advertising has exploded into a phenomenon. And no one has watched that phenomenon more closely than Complex. Highlights include: Converse Weapon (1986) Vans Half Cab (1992) Reebok Instapump Fury (1994) Nike Zoom LeBron 3 (2005) Supra Skytop (2007) Balenciaga Arena (2013) Nike React Element 87 (2018) Fashion designer Marc Ecko says in his foreword, “The players who attached their names to iconic sneakers became icons themselves, figures whose personalities could shape multinational companies from the boardroom down. Jordan—and Charles Barkley, and Allen Iverson, and dozens more—rose to the level that had once been off limits to athletes. . . . What began with Jordan wearing a pair of sneakers culminated in a moment of economic and social justice. It’s a power shift we have never seen again in any industry—and something we may not witness again” Whether you owned them back in the day or collect them now, this is a full-color trip down memory lane for sneakerheads.
Author: Nike SB
Publisher: Rizzoli Publications
ISBN: 0847866696
Category : Design
Languages : en
Pages : 354
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Book Description
The first book on Nike's iconic DUNK SB, a mid-rise basketball court staple that has in the last two decades become a colorful (and often irreverent) icon of skate and street wear. Created in 2002, the Nike Dunk was adopted from the court by skateboarders and sneakerheads to become an icon of the streets. An early catalyst to evolving sneaker culture as we know it today, the Nike Dunk has enjoyed a storied legacy of reinvention through numerous iterations and creative collaborations proving to be an integral part of a culture obsessed with sneakers. To celebrate this legacy, Nike SB: The Dunk Book is the first book to present the historical archive of one of the most important shoes ever created. Worn by an ever-growing list of elite riders at competitions all over the world, Nike Dunks are prized as much for their funky, one-of-a-kind designs as well as their high performance. Nike SB: The Dunk Book is filled with stunning images that tell the visual story of Nike SB's most iconic styles. Including Danny Supas, Staple Pigeon Dunks, De La Soul Highs, Paris Dunks, U.N.K.L.Es, and Supreme Dunk SBs, this volume flaunts the signature color-ways and craftsmanship that Nike SBs are known for. Through enlightening anecdotes by the likes of Futura and Paul Rodriguez, readers get intimate accounts of how their favorite sneakers came to be. Also featured are archival images of Nike SB's most recognizable skaters rocking the iconic sneakers, including Eric Koston, Richard Mulder, Grant Taylor, Omar Salazar, Reese Forbes, Brian Anderson, Theotis Beasley, and Daniel Shimizu.
Author: Kelli Anderson
Publisher:
ISBN: 9780997175905
Category :
Languages : en
Pages :
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Book Description
This is a working camera that pops up from the pages of a book..The book concisely explains--and actively demonstrates--how a structure as humble as a folded piece of paper can tap into the intrinsic properties of light to produce a photograph.The book includes:- a piece of paper folded into a working 4x5" camera- a lightproof bag- 5 sheets of photo-paper "film"- development instructions (from complete DIY to "outsource it")- a foil-stamped cover- a satisfying demonstration of the connection between design & science / structures & functions
Author: Greg Hoffman
Publisher: Hachette UK
ISBN: 1538705583
Category : Business & Economics
Languages : en
Pages : 269
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Book Description
Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike’s singular brand and was instrumental in its most high-profile breakthrough campaigns. In EMOTION BY DESIGN, Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within Nike. A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, EMOTION BY DESIGN is an insider’s guide to unlocking inspiration within a brand and building stronger emotional connections with consumers, using Hoffman’s three favorite guiding principles: Creativity is a Team Sport Dare to be Remembered Leave a Legacy, Not Just a Memory Over the course of a twenty-seven-year Nike career—from intern to Chief Marketing Officer—Hoffman led teams in shaping and expressing Nike’s brand voice and identity through storytelling and experiences. Every story was distinct, yet the result was always the same: a strong emotional attachment between products and people—quite literally emotion by design. With fascinating stories about Nike’s most famous campaigns, EMOTION BY DESIGN shares Hoffman’s philosophy and principles on how to create an empowering brand that resonates deeply with people by unlocking the creativity within your organization and unleashing it out into the world.
Author: Paul-Gerard Pasols
Publisher: Harry N. Abrams
ISBN: 9781419705564
Category : Design
Languages : en
Pages : 0
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Book Description
The first in depth portrait of one of the world's best known luxury brands, this elegant volume traces the remarkable history of the House of Vuitton, which has been making practical but stylish luggage, handbags and accessories for more than 150 years. Written with full access to the company's archives, the book itself demonstrates Louis Vuitton's passion for fine design with a stunning array of archival art, historical images, product designs and sketches, and cutting edge advertising. The book explores the company's tradition of quality and innovation in the context of sweeping changes in society, art, culture, fashion and, above all, travel. Examining the life and times of the company's first three leaders; founder Louis (who invented the modern trunk), his son Georges and his grandson Gaston, the text focuses on the firm's development under their guidance. It also discusses Vuitton's explosive growth toward the end of the 20th century, including the 1987 merger with Moet Hennessy that made it part of LVMH, the world's largest luxury goods company and spurred the expansion of its boutiques to more than 300 locations in 50 countries around the globe.
Author: Orange Hippo!
Publisher: Hachette UK
ISBN: 1800691084
Category : Design
Languages : en
Pages : 192
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Book Description
Over 170 quotes and fascinating facts about the creative genius who gave us the Little Black Dress and Chanel No. 5. Almost 50 years after her death, Coco Chanel remains one of the world's most influential fashion designers. Her story is one of creative brilliance and innovation – she was a driving force in freeing women from the restrictive clothing they had been obliged to wear for generations. 'In order to be irreplaceable, one must always be different,' Chanel would say, and throughout her life she demonstrated extraordinary passion and determination to change the world around her. This little book is packed with memorable facts about Coco Chanel's life and influence, and full of quotes from the icon herself and some of the many people inspired by her. There is much wisdom to glean from Chanel's self-reflections, while her sharp wit and joie de vivre will amuse, surprise and inspire in equal measure. 'Fashion changes, but style endures.' As seen on vogue.co.uk, 18 August 2017, by Julia Neel. 'Nobody has ever told Coco Chanel what to think.' As seen on dailymail.co.uk, 10 September 2019, by Caroline Howe. 'A girl should be two things: who and what she wants.' As seen on marieclaire.co.uk, 4 October 2016, by Mariel Reed. 'The most courageous act is still to think for yourself. Aloud.' As seen on harpersbazaar.com, 12 August 2017.
Author:
Publisher: Reel Art Press
ISBN: 9781909526822
Category :
Languages : en
Pages : 208
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Book Description
How Black culture reinvented and subverted the Ivy Look From the most avant-garde jazz musicians, visual artists and poets to architects, philosophers and writers, Black Ivy: The Birth of Coolcharts a period in American history when Black men across the country adopted the clothing of a privileged elite and made it their own. It shows how a generation of men took the classic Ivy Look and made it cool, edgy and unpredictable in ways that continue to influence today's modern menswear. Here you will see some famous, infamous and not so famous figures in Black culture such as Amiri Baraka, Charles White, Malcolm X, Martin Luther King Jr., James Baldwin, Miles Davis, John Coltrane and Sidney Poitier, and how they reinvented Ivy and Prep fashion--the dominant looks of the time. The real stars of the book--the Oxford cloth button-down shirt, the hand-stitched loafer, the soft shoulder three-button jacket and the perennial repp tie--are all here. What Black Ivyexplores is how these clothes are reframed and redefined by a stylish group of men from outside the mainstream, challenging the status quo, struggling for racial equality and civil rights. Boasting the work of some of America's finest photographers and image-makers, this must-have tome is a celebration of how, regardless of the odds, great style always wins.
Author: Kevin G. Bethune
Publisher: MIT Press
ISBN: 026254847X
Category : Business & Economics
Languages : en
Pages : 209
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Book Description
The power of transformative design, multidisciplinary leaps, and diversity: lessons from a Black professional’s journey through corporate America. Design offers so much more than an aesthetically pleasing logo or banner, a beautification add-on after the heavy lifting. In Reimagining Design, Kevin Bethune shows how design provides a unique angle on problem-solving—how it can be leveraged strategically to cultivate innovation and anchor multidisciplinary teamwork. As he does so, he describes his journey as a Black professional through corporate America, revealing the power of transformative design, multidisciplinary leaps, and diversity. Bethune, who began as an engineer at Westinghouse, moved on to Nike (where he designed Air Jordans), and now works as a sought-after consultant on design and innovation, shows how design can transform both individual lives and organizations. In Bethune’s account, diversity, equity, and inclusion emerge as a recurring theme. He shows how, as we leverage design for innovation, we also need to consider the broader ecological implications of our decisions and acknowledge the threads of systemic injustice in order to realize positive change. His book is for anyone who has felt like the “other”—and also for allies who want to encourage anti-racist, anti-sexist, and anti-ageist behaviors in the workplace. Design transformation takes leadership—leaders who do not act as gatekeepers but, with agility and nimbleness, build teams that mirror the marketplace. Design in harmony with other disciplines can be incredibly powerful; multidisciplinary team collaboration is the foundation of future innovation. With insight and compassion, Bethune provides a framework for bringing this about.
