Newsroom Guide to Polls & Surveys PDF Download
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Author: G. Cleveland Wilhoit
Publisher:
ISBN:
Category : Political Science
Languages : en
Pages : 94
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Book Description
Author: G. Cleveland Wilhoit
Publisher:
ISBN:
Category : Political Science
Languages : en
Pages : 94
Get Book Here
Book Description
Author: G. C. Wilhoit
Publisher:
ISBN: 9780608207346
Category :
Languages : en
Pages : 82
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Book Description
Author: Sheldon R. Gawiser
Publisher: Praeger
ISBN:
Category : Business & Economics
Languages : en
Pages : 200
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Book Description
This straightforward text provides journalists, both professional and student, with an explanation of the realities of an increasingly important facet of today's precision journalism--public opinion polling. The work aims to provide the skills necessary for evaluating and interpreting survey results accurately. After a brief review of the historical relationship between the press and public opinion, the authors examine the polling environment today. Then, step-by-step, they take the reader through the basics of journalistic uses of public opinion surveys and the questions to be asked by the journalist in evaluating a survey: who did the poll; who sponsored the poll; what were the survey questions and how were they worded; what is the sampling error; how to report poll results; how to put survey figures in context; and how to make and evaluate projections based upon polls. In addition, the text offers a review of statistical methods for the journalist and a 20 question checklist.
Author: Ph D. Michael W. Traugott
Publisher: Lulu.com
ISBN: 1483459144
Category : Education
Languages : en
Pages : 322
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Book Description
Fifth Edition. For the sixth presidential election running, Michael W. Traugott and Paul J. Lavrakas team up to give voters everything they need to know about election polls. When it comes to polls, the stakes are high, which is why this edition has been revised to incorporate information on the latest technologies used for data collection and data analysis. In straightforward language, the authors answer questions such as: - How do political candidates and organizations use poll data? - How do news organizations collect and report poll data? - Why do pollsters use samples? - How do media organizations analyze polls? They also examine common problems and complaints about polls, such as the increasing use of "push polls"-a political telemarketing technique-and polls conducted on the Internet that attract a large number of respondents who may not be representative of the general public.
Author: Michael W. Traugott
Publisher: Rowman & Littlefield Publishers
ISBN: 1461646057
Category : Political Science
Languages : en
Pages : 236
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Book Description
In this book Michael Traugott and Paul Lavrakas give voters everything they need to know about election polls and why it matters that we understand them. If statistics are worse than lies, just think what misreading the polls can do!
Author: Ben Wieder
Publisher:
ISBN:
Category :
Languages : en
Pages : 3
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Book Description
Every four years, public opinion polls become a national obsession in the months leading up to the presidential election, with new results breathlessly reported nearly every day. But polling is not exclusively the province of political reporters. A handful of national surveys released each year focus on education, including the Phi Delta Kappa/Gallup poll about public attitudes toward education and MetLife's annual survey of teachers. There is also often polling done for statewide education-related elections, such as ballot measures or state superintendent races, and, periodically, by news outlets and advocacy organizations on various education-related issues. Newly released polling data can make for illuminating stories about where the public stands on key education issues and can be a valuable resource for future story ideas and contextual information. Not all polling data are equal, though. While you do not need a statistics degree to figure out which polls are worth your time, you do need to approach a new poll with the same skepticism you bring to the rest of your reporting. Think of it like an interview--if there are questions the poll tries to gloss over or does not answer, it could be hiding something. [This guide was made possible in part by a grant from the Ethics and Excellence in Journalism Foundation.].
Author: Graham R. Walden
Publisher: Routledge
ISBN: 1135786313
Category : Political Science
Languages : en
Pages : 338
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Book Description
First Published in 1990. The decade of the 1980s witnessed an increasing use of polls and surveys as well as an expanded research effort into public opinion polls and survey research from the economic, historical, legal, methodological, organizational, and political viewpoints. The purpose of this volume is to provide a resource for practitioners, researchers, students, librarians, and others seeking access to this interdisciplinary literature. Instructional guides, handbooks, reference works, textbooks, research studies, and evaluative and critical studies on public opinion polls and survey research published since 1980 are included in this bibliography.
Author:
Publisher: Participative Marketing
ISBN:
Category :
Languages : en
Pages : 384
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Book Description
Author: Anthony Salvanto
Publisher: Simon & Schuster
ISBN: 1501174851
Category : Social Science
Languages : en
Pages : 272
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Book Description
CBS News’ Elections and Surveys Director Anthony Salvanto takes you behind the scenes of polling to show you how to think about who we are and where we’re headed as a nation. As Elections and Surveys Director for CBS News, it’s Anthony Salvanto’s job to understand you—what you think and how you vote. He’s the person behind so many of the poll numbers you see today, making the winner calls on election nights and surveying thousands of Americans. In Where Did You Get This Number? A Pollster’s Guide to Making Sense of the World, Salvanto takes readers on a fast-paced, eye-opening tour through the world of polling and elections and what they really show about America today, beyond the who's-up-who’s-down headlines and horse races. Salvanto is just the person to bring much-needed clarity in a time when divisions seem to run so deep. The language of polling may be numbers, but the stories it tells are about people. In this engaging insider’s account, Salvanto demystifies jargon with plain language and answers readers’ biggest questions about polling and pollsters. How can they talk to 1,000 people and know the country? How do they know the winner so fast? How do they decide what questions to ask? Why didn't they call you? Salvanto offers data-driven perspective on how Americans see the biggest issues of our time, from the surprising 2016 election, to the shocks of the financial crisis, the response to terrorism and the backlash against big money. He doesn’t shy away from pointing out what’s worked and what hasn’t. Salvanto takes readers inside the CBS newsroom on Election Night 2016 and makes readers rethink conventional wisdom and punditry just in time for the 2018 midterms. He shows who really decides elections and why you should think about a poll differently from the forecasts popularized by Nate Silver and others. Where Did You Get This Number? is an essential resource for anyone interested in politics—and how to better measure and understand patterns of human behavior. For any American who wants to get a better read on what America is thinking, this book shows you how to make sense of it all.
Author: Paul J Lavrakas
Publisher: Routledge
ISBN: 1000308081
Category : Political Science
Languages : en
Pages : 238
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Book Description
Most news media are "data rich but analysis poor" when it comes to election polling. Since election polls clearly have the power to influence campaigns and election post-mortems, it is important that "spin" not take precedence over significance in the reporting of poll results. In this volume, experts in the media and in academe challenge the conventional approaches that most news media take in their poll-based campaign coverage. The book reports new research findings on news coverage of recent presidential elections and provides a myriad of examples of how journalists and news media executives can improve their analysis of poll data, thereby better serving our political processes.
