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Author: I. Barclay
Publisher: Routledge
ISBN: 1136376658
Category : Business & Economics
Languages : en
Pages : 154
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Book Description
The successful development, production and commercial launch of a stream of new and/or modified products has become one of the key factors in creating competitive advantage. Rapidly reducing development lead times and product life cycles, coupled with the shift from mass production to mass customisation are all increasing the pressure on product development activities and processes. This is leading companies to adopt a 'right first time' philosophy together with the constant review and improvement of their new product environment. New product development (NPD) performance needs to be constantly measured and action taken to improve current performance. Improvements to NPD activities and processes can be radical or incremental. They can be based on the review of past performance or the comparison of successful and less successful products. Benchmarking against the best practice in other companies can be used to advantage. Intuition also has its place. If you are interested in all or any of these improvement methodologies, this workbook is for you. The workbook provides information and a structured framework that allows a company to tailor NPD performance measurement and improvement methodologies to their particular circumstances. Part I introduces relevant 'theory' relating to NPD trends, strategy and performance evaluation and improvement. Part II covers the practical application of NPD strategy and performance evaluation/improvement using action based flow-charts ('animated' versions of the flow-charts are included on the CD-ROM). Part III covers the use of a structured NPD assessment tool and methodology presented in paper and CD-ROM formats. Relevant case studies and useful contacts and addresses are also included.
Author: I. Barclay
Publisher: Routledge
ISBN: 1136376658
Category : Business & Economics
Languages : en
Pages : 154
Get Book Here
Book Description
The successful development, production and commercial launch of a stream of new and/or modified products has become one of the key factors in creating competitive advantage. Rapidly reducing development lead times and product life cycles, coupled with the shift from mass production to mass customisation are all increasing the pressure on product development activities and processes. This is leading companies to adopt a 'right first time' philosophy together with the constant review and improvement of their new product environment. New product development (NPD) performance needs to be constantly measured and action taken to improve current performance. Improvements to NPD activities and processes can be radical or incremental. They can be based on the review of past performance or the comparison of successful and less successful products. Benchmarking against the best practice in other companies can be used to advantage. Intuition also has its place. If you are interested in all or any of these improvement methodologies, this workbook is for you. The workbook provides information and a structured framework that allows a company to tailor NPD performance measurement and improvement methodologies to their particular circumstances. Part I introduces relevant 'theory' relating to NPD trends, strategy and performance evaluation and improvement. Part II covers the practical application of NPD strategy and performance evaluation/improvement using action based flow-charts ('animated' versions of the flow-charts are included on the CD-ROM). Part III covers the use of a structured NPD assessment tool and methodology presented in paper and CD-ROM formats. Relevant case studies and useful contacts and addresses are also included.
Author:
Publisher: DEStech Publications, Inc
ISBN: 1605951544
Category : Business & Economics
Languages : en
Pages : 747
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Book Description
ICEM2014 is to offer scholars, professionals, academics and graduate students to present, share, and discuss their studies from various perspectives in the aspects of social science. The ICEM2014 is hosted by Advance Information Science Research Center and is sponsored by DEStech Publication, Inc., South China University of Technology, Guangdong University of Foreign Studies. This proceedings tends to collect the up-to-date, comprehensive and worldwide state-of-art knowledge on economics and management. All of accepted papers were subjected to strict peer- reviewing by 2–4 expert referees. The papers have been selected for this proceedings based on originality, significance, and clarity for the purpose of the conference. The selected papers and additional late-breaking contributions to be presented will make an exciting technical program on conference. The conference program is extremely rich, featuring high-impact presentation. We hope this conference will not only provide the participants a broad overview of the latest research results on economics and management, but also provide the participants a significant platform to build academic connections. ICEM2014 would like to express our sincere appreciations to all authors for their contributions to this conference. We would like to extend our thanks to all the referees for their constructive comments on all papers; especially, we would like to thank to organizing committee for their hard working.
Author: Robert G. Cooper
Publisher: Basic Books
ISBN: 0465093337
Category : Business & Economics
Languages : en
Pages : 587
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Book Description
For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world. "This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." -- Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management
Author: Rosanna Garcia
Publisher: CRC Press
ISBN: 1482203618
Category : Business & Economics
Languages : en
Pages : 414
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Book Description
This textbook teaches the key business and marketing principles needed to successfully design and launch new products and services in an international marketplace. The book emphasizes marketing research techniques that can help firms identify the voice of the customer and incorporate these findings into their new product development process. It addresses the role of social networks in innovation, open innovation strategies, and international co-development efforts of new products and services.
Author: Craig C. Julian
Publisher: Edward Elgar Publishing
ISBN: 1781954399
Category : Business & Economics
Languages : en
Pages : 449
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Book Description
The Research Handbook on Export Marketing profiles the main theoretical frameworks used in export marketing, the contingency approach; the eclectic paradigm; industrial organization approach; resource-based view and relational exchange theory. Through
Author: CRAWFORD
Publisher: McGraw Hill
ISBN: 0077170539
Category : Business & Economics
Languages : en
Pages : 610
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Book Description
eBook: New Products Management 11e
Author: Jiuping Xu
Publisher: Springer Nature
ISBN: 3030792064
Category : Technology & Engineering
Languages : en
Pages : 871
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Book Description
This book gathers the proceedings of the fifteenth International Conference on Management Science and Engineering Management (ICMSEM 2021) held on August 1-4, 2021, at the University of Castilla-La Mancha (UCLM), Toledo, Spain. The proceedings contains theoretical and practical research of decision support systems, complex systems, empirical studies, sustainable development, project management, and operation optimization, showing advanced management concepts and demonstrates substantial interdisciplinary developments in MSEM methods and practical applications. It allows researchers and practitioners in management science and engineering management (MSEM) to share their latest insights and contribution. Meanwhile, it appeals to readers interested in these areas, especially those looking for new ideas and research directions.
Author: Prof. (Dr.) Atul Kapdi
Publisher: Thakur Publication Private Limited
ISBN: 9389863201
Category : Education
Languages : en
Pages : 215
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Book Description
Buy START UP AND NEW VENTURE MANAGEMENT e-Book for Mba 2nd Semester in English language specially designed for SPPU ( Savitribai Phule Pune University ,Maharashtra) By Thakur publication.
Author: Erin Yu-Ching Lin
Publisher: Springer
ISBN: 0230584276
Category : Business & Economics
Languages : en
Pages : 285
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Book Description
Using the example of four Taiwanese brand-name multinational companies, this study seeks to unpack the relationship between project team performance measurement systems and new product success/failure. It examines the use of performance measurement results and the resulting impact on team-member behaviour and functional departments.
Author: Robert Dahlstrom
Publisher: SAGE Publications
ISBN: 1071927175
Category : Business & Economics
Languages : en
Pages : 490
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Book Description
Formerly published by Chicago Business Press, now published by Sage Sustainable Marketing, Third Edition presents a sustainable marketing perspective that addresses financial and social performance as well as ecological performance, in consideration of the impact upon the environment in which markets operate. Authors Robert Dahlstrom and Jody L. Crosno incorporate state-of-the-art examples of business practice while delivering on a theoretically-based and managerially-relevant approach to sustainable marketing.
