New paths to thick descriptions: innovativeness in data collection and interpretation PDF Download

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New paths to thick descriptions: innovativeness in data collection and interpretation

New paths to thick descriptions: innovativeness in data collection and interpretation PDF Author:
Publisher: Emerald Group Publishing
ISBN: 184544129X
Category : Consumers
Languages : en
Pages : 118

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Book Description
Annotation The papers in this e-book focus on data collection and whilst none can claim to be completely new, all challenge our usual reliance on focus groups or depth interviews and challenge us to think more creatively of how we might get closer to the actual lived experience of consumers and consumption.