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Business & Economics
2010-11-01 2010-11-01

New Online Retailing

Author: Gerrit Heinemann
Publisher: Springer Science & Business Media
ISBN: 383496378X
Category : Business & Economics
Languages : en
Pages : 274

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Book Description
The authors describe in detail what makes today’s online retailing different and provide 8 central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful. The authors pull together “lessons learned” from the last 10 years, and give readers a tour of the future of online selling.