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Author: Houcine Akrout
Publisher: Emerald Group Publishing
ISBN: 1838670645
Category : Business & Economics
Languages : en
Pages : 135
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Book Description
New Insights on Trust in Business-to-Business Relationships provides readers with advanced original insights on trust antecedents, processes and consequences within the B2B marketing context and offers practical tools alongside suggestions for future research.
Author: Houcine Akrout
Publisher: Emerald Group Publishing
ISBN: 1838670645
Category : Business & Economics
Languages : en
Pages : 135
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Book Description
New Insights on Trust in Business-to-Business Relationships provides readers with advanced original insights on trust antecedents, processes and consequences within the B2B marketing context and offers practical tools alongside suggestions for future research.
Author: Sandra J. Sucher
Publisher: PublicAffairs
ISBN: 1541756665
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
A ground-breaking exploration of the changing nature of trust and how to bridge the gap from where you are to where you need to be. Trust is the most powerful force underlying the success of every business. Yet it can be shattered in an instant, with a devastating impact on a company’s market cap and reputation. How to build and sustain trust requires fresh insight into why customers, employees, community members, and investors decide whether an organization can be trusted. Based on two decades of research and illustrated through vivid storytelling, Sandra J. Sucher and Shalene Gupta examine the economic impact of trust and the science behind it, and conclusively prove that trust is built from the inside out. Trust emerges from a company being the “real deal”: creating products and services that work, having good intentions, treating people fairly, and taking responsibility for all the impacts an organization creates, whether intended or not. When trust is in the room, great things can happen. Sucher and Gupta’s innovative foundation for executing the elements of trust—competence, motives, means, impact—explains how trust can be woven into the day-to-day and the long term. Most importantly, even when lost, trust can be regained, as illustrated through their accounts of companies across the globe that pull themselves out of scandal and corruption by rebuilding the vital elements of trust.
Author: John Hall
Publisher: McGraw Hill Professional
ISBN: 1260011933
Category : Business & Economics
Languages : en
Pages : 209
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Book Description
A game-changing framework for staying top of mind with your audience―from the No. 1 company dominating content marketing What do many successful businesses and leaders have in common? They’re the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out. It’s the winning approach John Hall used to build Influence & Co. into one of “America’s Most Promising Companies,” according to Forbes. In this step-by-step guide, he shows you how to use content to keep your brand front and center in the minds of decision makers who matter. He reveals: • how consumer needs and expectations have changed and what this shift means for you • how to build a helpful, authentic, and consistent brand that serves others just as well as it serves you • proven methods for using digital content to enrich your target audience’s lives in ways that build real, lasting trust Whether you’re a marketing leader engaging an audience of potential customers, a business leader looking to humanize your company brand, or an industry up-and-comer seeking to build influence, maintaining a prominent spot in your audience’s minds will increase the likelihood that the moment they need to make a choice, you’ll be the first one they call. There’s no better way to drive opportunities that result in increased revenue and growth. Business is never “just” business. It’s always about relationships. It’s always about a human connection. When you’re viewed as a valuable, trustworthy partner, the opportunities are endless. Position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind.
Author: Robert C. Solomon
Publisher: Oxford University Press
ISBN: 0198029241
Category : Philosophy
Languages : en
Pages : 193
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Book Description
In business, politics, marriage, indeed in any significant relationship, trust is the essential precondition upon which all real success depends. But what, precisely, is trust? How can it be achieved and sustained? And, most importantly, how can it be regained once it has been broken? In Building Trust, Robert C. Solomon and Fernando Flores offer compelling answers to these questions. They argue that trust is not something that simply exists from the beginning, something we can assume or take for granted; that it is not a static quality or "social glue." Instead, they assert that trust is an emotional skill, an active and dynamic part of our lives that we build and sustain with our promises and commitments, our emotions and integrity. In looking closely at the effects of mistrust, such as insidious office politics that can sabotage a company's efficiency, Solomon and Flores demonstrate how to move from naïve trust that is easily shattered to an authentic trust that is sophisticated, reflective, and possible to renew. As the global economy makes us more and more reliant on "strangers," and as our political and personal interactions become more complex, Building Trust offers invaluable insight into a vital aspect of human relationships.
Author: Jared D. Harris
Publisher: Cambridge University Press
ISBN: 1107023874
Category : Business & Economics
Languages : en
Pages : 399
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Book Description
Provides much-needed thinking on the topic of public trust in business, blending current academic research with conclusions for future practice.
Author: Houcine Akrout
Publisher: Emerald Group Publishing
ISBN: 1838670629
Category : Business & Economics
Languages : en
Pages : 179
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Book Description
New Insights on Trust in Business-to-Business Relationships provides readers with advanced original insights on trust antecedents, processes and consequences within the B2B marketing context and offers practical tools alongside suggestions for future research.
Author: Nicole Gillespie
Publisher: Routledge
ISBN: 0429829914
Category : Psychology
Languages : en
Pages : 257
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Book Description
Understanding Trust in Organizations: A Multilevel Perspective examines trust within organizations from a multilevel perspective, bringing together internationally renowned trust scholars to advance our understanding of how trust is affected by both macro and micro forces, such as those operating at the societal, institutional, network, organizational, team, and individual levels. Understanding Trust in Organizations synthesizes and promotes new scholarly work examining the emergence and embeddedness of multilevel trust within organizations. It provides a much-needed integration and novel conceptual advances regarding the dynamic interplay between micro and macro levels that influence trust. This volume brings new insights into how trust in groups, networks, and organizations forms, and why employees can differ in their trust in leaders and teams. Providing rich and nuanced insights into how to develop, maintain, and restore trust in the workplace, Understanding Trust in Organizations is a critical resource for scholars, graduate students, and researchers of industrial and organizational psychology, as well as practitioners in fields such as human resource management and strategic management. Chapter 8 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.
Author: Maria Ivanova-Gongne
Publisher: Taylor & Francis
ISBN: 1040051197
Category : Business & Economics
Languages : en
Pages : 219
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Book Description
The business world consists of interlinked entities, which require acting cooperatively in order to reach the desired aims. Individuals are at the core of business-to-business (B2B) marketing and are responsible for making decisions, negotiating, networking, branding, and all other of the firm’s vital processes. Especially in small and medium-sized enterprises (SMEs), the role of individuals is important, as those in charge of the SMEs are often the face and the mind of a company. However, the role of the individual in B2B marketing literature has often been overlooked. This book covers the gap by providing a variety of novel perspectives that involve individuals as central figures in the B2B marketing environment. This book will provide practical implications on the topics in focus, which will bring the role and importance of individuals to the fore in the understanding of how B2B marketing works. It introduces readers to the role of embedded individual managers in developing and changing business systems and networks and consists of three core sections: cognition (individual sensemaking within a business environment), action (decision-making in business networks), and finally, contextualization (interrelation between micro- and macro-levels). Each section is supported with case studies to exemplify the research ideas presented. Individuals in B2B Marketing offers a comprehensive investigation into this much overlooked topic and will be a valuable resource for marketing, entrepreneurship, and international business scholars and graduate students in particular.
Author: Gordon M. Winder
Publisher: Routledge
ISBN: 1317045157
Category : History
Languages : en
Pages : 308
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Book Description
The American Reaper adopts a network approach to account for the international diffusion of harvesting technology from North America, from the invention of the reaper through to the formation of a dominant transnational corporation, International Harvester. Much previous historical research into industrial networks focuses on industrial districts within metropolitan centres, but by focusing on harvesting - a typically rural technology - this book is able to analyse the spread of technological knowledge through a series of local networks and across national boundaries. In doing so it argues that the industry developed through a relatively stable stage from the 1850s into the 1890s, during which time many firms shared knowledge within and outside the US through patent licensing, to spread the diffusion of the American style of machines to establishments located around the industrial world. This positive cooperation was further enhanced through sales networks that appear to be early expressions of managerial firms. The book also reinterprets the rise of giant corporations, especially International Harvester Corporation (IHC), arguing that mass production was achieved in Chicago in the 1880s, where unprecedented urban growth made possible a break with the constraints felt elsewhere in the dispersed production system. It unleashed an unchecked competitive market economy with destructive tendencies throughout the transnational 'American reaper' networks; a previously stable and expanding production system. This is significant because the rise of corporate capital in this industry is usually explained as an outworking of national natural advantage, as an ingenious harnessing of science and technology to solve production problems, and as a rational solution to the problems associated with the worst forms of unregulated competition that emerged as independent firms developed from small-scale, artisanal production to large-scale manufacturers, on their own and within the separate and isolated US economy. The first study dedicated to the development and diffusion of American harvesting machine technology, this book will appeal to scholars from a diverse range of fields, including economic history, business history, the history of knowledge transfer, historical geography and economic geography.
Author: Vanessa Hall
Publisher: Emerald
ISBN: 1934572179
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
Can You Be Trusted?
