Author: Ralph L. Day
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 134
Book Description
New Findings on Consumer Satisfaction and Complaining
Author: Ralph L. Day
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 134
Book Description
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 134
Book Description
New Findings on Consumer Satisfaction and Complaining
Author: Indiana University. Department of Marketing
Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
New Findings on Consumer Satisfaction and Complaining
Author: Ralph L. Day
Publisher:
ISBN:
Category :
Languages : en
Pages : 119
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 119
Book Description
New Dimensions of Consumer Satisfaction and Complaining Behavior
Author: Ralph L. Day
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 216
Book Description
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 216
Book Description
Satisfaction: A Behavioral Perspective on the Consumer
Author: Richard L. Oliver
Publisher: Routledge
ISBN: 1317460227
Category : Business & Economics
Languages : en
Pages : 544
Book Description
Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (or not satisfying) a firm's customers. He describes today's best practices in business, and broadens the determinants of satisfaction to include needs, quality, fairness, and regret ('what might have been').The book culminates in Oliver's detailed model of consumption processing and his satisfaction measurement scale. The text concludes with a section on the long-term effects of satisfaction, and why an understanding of satisfaction psychology is vitally important to top management.
Publisher: Routledge
ISBN: 1317460227
Category : Business & Economics
Languages : en
Pages : 544
Book Description
Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (or not satisfying) a firm's customers. He describes today's best practices in business, and broadens the determinants of satisfaction to include needs, quality, fairness, and regret ('what might have been').The book culminates in Oliver's detailed model of consumption processing and his satisfaction measurement scale. The text concludes with a section on the long-term effects of satisfaction, and why an understanding of satisfaction psychology is vitally important to top management.
Consumer Satisfaction, Dissatisfaction and Complaining Behavior
Author: Ralph L. Day
Publisher:
ISBN:
Category : Complaints (Retail trade)
Languages : en
Pages : 206
Book Description
Publisher:
ISBN:
Category : Complaints (Retail trade)
Languages : en
Pages : 206
Book Description
Refining Concepts and Measures of Consumer Satisfaction and Complaining Behavior
Author: Ralph L. Day
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 194
Book Description
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 194
Book Description
International Fare in Consumer Satisfaction and Complaining Behavior
Author: Ralph L. Day
Publisher:
ISBN:
Category : Consumer complaints
Languages : en
Pages : 174
Book Description
Publisher:
ISBN:
Category : Consumer complaints
Languages : en
Pages : 174
Book Description
Conceptual and Empirical Contributions to Consumer Satisfaction and Complaining Behavior
Author:
Publisher:
ISBN:
Category : Consumer complaints
Languages : en
Pages : 112
Book Description
Publisher:
ISBN:
Category : Consumer complaints
Languages : en
Pages : 112
Book Description
Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior
Author:
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 572
Book Description
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 572
Book Description