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Author: Rachel Pashley
Publisher: Virgin Books
ISBN: 9780753553008
Category :
Languages : en
Pages : 288
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Book Description
How do you see women? And how do they see themselves? In her role as Head Strategist at the world famous advertising agency J. Walter Thompson, author Rachel Pashley decided to find out. In a global survey orchestrated over five years, over 8,000 women responded, aged seventeen to seventy across 19 countries. The results make fascinating reading. Working with the results, Pashley defines four key 'female tribes: Alphas (focusing on achievement and career); Hedonists (focused on pleasure and self-development); Traditionalists (women whose chief focus is home and children); Altruists (women who focus on community and environment). She also asked about women's values and measures of success. Interestingly, those with more assertive values came from India and Saudi Arabia, while measures of success the world over did not necessarily include marriage or children. As women become more and more empowered, politically and economically, it is clear that their lot is changing across the globe. This book will prove essential reading to all those who seek to better understand women's dreams, ambitions and goals.
Author: Rachel Pashley
Publisher: Virgin Books
ISBN: 9780753553008
Category :
Languages : en
Pages : 288
Get Book Here
Book Description
How do you see women? And how do they see themselves? In her role as Head Strategist at the world famous advertising agency J. Walter Thompson, author Rachel Pashley decided to find out. In a global survey orchestrated over five years, over 8,000 women responded, aged seventeen to seventy across 19 countries. The results make fascinating reading. Working with the results, Pashley defines four key 'female tribes: Alphas (focusing on achievement and career); Hedonists (focused on pleasure and self-development); Traditionalists (women whose chief focus is home and children); Altruists (women who focus on community and environment). She also asked about women's values and measures of success. Interestingly, those with more assertive values came from India and Saudi Arabia, while measures of success the world over did not necessarily include marriage or children. As women become more and more empowered, politically and economically, it is clear that their lot is changing across the globe. This book will prove essential reading to all those who seek to better understand women's dreams, ambitions and goals.
Author: Rachel Pashley
Publisher: Random House
ISBN: 0753553023
Category : Social Science
Languages : en
Pages : 313
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Book Description
How do you see women? And how do they see themselves? In her role as Head Strategist at the world famous advertising agency J. Walter Thompson, author Rachel Pashley decided to find out. In a global survey orchestrated over five years, over 8,000 women responded, aged seventeen to seventy across 19 countries. The results make fascinating reading. Working with the results, Pashley defines four key 'female tribes: Alphas (focusing on achievement and career); Hedonists (focused on pleasure and self-development); Traditionalists (women whose chief focus is home and children); Altruists (women who focus on community and environment). She also asked about women's values and measures of success. Interestingly, those with more assertive values came from India and Saudi Arabia, while measures of success the world over did not necessarily include marriage or children. As women become more and more empowered, politically and economically, it is clear that their lot is changing across the globe. This book will prove essential reading to all those who seek to better understand women's dreams, ambitions and goals.
Author: Amy Chua
Publisher: Penguin
ISBN: 0399562850
Category : History
Languages : en
Pages : 305
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Book Description
Discusses the failure of America's political elites to recognize how group identities drive politics both at home and abroad, and outlines recommendations for reversing the country's foreign policy failures and overcoming destructive political tribalism at home.
Author: Tamora Pierce
Publisher: Simon and Schuster
ISBN: 1442427655
Category : Juvenile Fiction
Languages : en
Pages : 274
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Book Description
Alanna, the on;y female knight in the kingdom, must come to terms with her identity as a woman when Prince Jonathan proposes marriage.
Author: Edward Marriott
Publisher: Macmillan
ISBN: 0805064494
Category : Travel
Languages : en
Pages : 273
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Book Description
Two years before this story begins, the Liawep were living deep in the jungle of Papua, New Guinea, long forgotten by the outside world. Numbering seventy-nine men, women, and children, the tribe worshipped a mountain, dressed in leaves, and hid when planes flew overhead, believing them to be evil sanguma birds. Their discovery by a missionary hit the headlines in 1993. Galvanized by the reports of people living in Stone Age conditions, Edward Marriott set out to find the Liawep. Banned from visiting the tribe by the New Guinea government, he assembled his own ragtag patrol and ventured illegally into the wilderness in search of his quarry. Nothing could have prepared him for what he found or for the dramatic events that followed. A thrilling, superbly written adventure, The Lost Tribe is a memorable account of what happens when good intentions go awry, when rational man meets primal beliefs, and when a small, primitive people are ensnared by the predations of civilization.
Author: Avi Shankar
Publisher: Routledge
ISBN: 1136414673
Category : Business & Economics
Languages : en
Pages : 348
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Book Description
Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that human life is essentially social, and that who we are is an inherently social phenomenon. It is the tribus, the many little groups we belong to, that are fundamental to our experience of life. Tribal Marketing shows that it is not individual consumption of products that defines our lives but rather that this activity actually facilitates meaningful social relationships. The social ‘links’ (social relationships) are more important than the things (brands etc.) The aim of this book is therefore to offer a systematic overview of the area that has been defined as “cultures of consumption”- consumption microcultures, brand cultures, brand tribes, and brand communities. It is though these that students of marketing and marketing practitioners can begin to genuinely understand the real drivers of consumer behaviour. It will be essential to everyone who needs to understand the new paradigm in consumer research, brand management and communications management.
Author: Toni Morrison
Publisher: Vintage Canada
ISBN: 030737307X
Category : Fiction
Languages : en
Pages : 210
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Book Description
A powerful tragedy distilled into a small masterpiece by the Nobel Prize-winning author of Beloved and, almost like a prelude to that story, set two centuries earlier. Jacob is an Anglo-Dutch trader in 1680s United States, when the slave trade is still in its infancy. Reluctantly he takes a small slave girl in part payment from a plantation owner for a bad debt. Feeling rejected by her slave mother, 14-year-old Florens can read and write and might be useful on his farm. Florens looks for love, first from Lina, an older servant woman at her new master's house, but later from the handsome blacksmith, an African, never enslaved, who comes riding into their lives . . . At the novel's heart, like Beloved, it is the ambivalent, disturbing story of a mother and a daughter – a mother who casts off her daughter in order to save her, and a daughter who may never exorcise that abandonment.
Author: Christine Comaford
Publisher: Penguin
ISBN: 159184648X
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
Are You Scaring Your People into Mediocrity? All leaders want to outperform, outsell, and outinnovate the competition. And most teams are fully capable of doing so. The problem: we consistently say and do things that spark unconscious fears and keep our people stuck in their Critter State. This primitive fight, flight, or freeze mode distills all decision making to one question: What will keep me safest? Lying low, sucking up, procrastinating, and doing a good enough job may keep employees breathing, but it doesn’t make for vital organizations. Leaders have to get their people unstuck and fully engaged, replacing their old, limiting mental patterns with new patterns that foster optimal performance. New York Times bestselling author and applied neuroscience expert Christine Comaford knows what it takes to move people from the Critter State into the Smart State, where they have full access to their own creativity, innovation, higher consciousness, and emotional engagement. When an entire culture maintains that state, it becomes what she calls a SmartTribe. Focused. Accountable. Collaborative. Imbued with the energy and passion to solve problems and do what needs doing, again and again and again. Comaford brings to this book more than thirty years of company-building experience, combined with her expertise in behavioral modification and organizational development. She has helped hundreds of leaders navigate rapid growth, maximize performance, resolve internal conflicts, and execute turnarounds with the full support of their people. Now she shares potent yet easy-to-learn neuroscience techniques that will help you do the same. You’ll learn how to move your team forward and reach your next revenue inflection point using the five key Accelerators of the Smart State—focus, clarity, accountability, influence, and sustainability. You’ll get better at anticipating and moving through your own stuck spots and those of your people. Using her proven system, Comaford’s clients have already created hundreds of millions of dollars in new value. They’ve seen their revenues and profits increase by up to 210% annually; individuals become up to 50% more productive and 100% more accountable; marketing demand generation grow by up to 237%; new products and services created up to 48% faster; and sales close up to 50% faster. They spot changes in their markets more quickly, then pounce on them to create the future they want. Ultimately, SmartTribes will help you and your team achieve optimal performance and engagement—brilliance—and leave competitors in the dust.
Author: Ayana Mathis
Publisher: Vintage
ISBN: 0385350295
Category : Fiction
Languages : en
Pages : 334
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Book Description
The newest Oprah’s Book Club 2.0 selection: this special eBook edition of The Twelve Tribes of Hattie by Ayana Mathis features exclusive content, including Oprah’s personal notes highlighted within the text, and a reading group guide. The arrival of a major new voice in contemporary fiction. A debut of extraordinary distinction: Ayana Mathis tells the story of the children of the Great Migration through the trials of one unforgettable family. In 1923, fifteen-year-old Hattie Shepherd flees Georgia and settles in Philadelphia, hoping for a chance at a better life. Instead, she marries a man who will bring her nothing but disappointment and watches helplessly as her firstborn twins succumb to an illness a few pennies could have prevented. Hattie gives birth to nine more children whom she raises with grit and mettle and not an ounce of the tenderness they crave. She vows to prepare them for the calamitous difficulty they are sure to face in their later lives, to meet a world that will not love them, a world that will not be kind. Captured here in twelve luminous narrative threads, their lives tell the story of a mother’s monumental courage and the journey of a nation. Beautiful and devastating, Ayana Mathis’s The Twelve Tribes of Hattie is wondrous from first to last—glorious, harrowing, unexpectedly uplifting, and blazing with life. An emotionally transfixing page-turner, a searing portrait of striving in the face of insurmountable adversity, an indelible encounter with the resilience of the human spirit and the driving force of the American dream.
Author: Seth Godin
Publisher: Penguin
ISBN: 9781591842330
Category : Business & Economics
Languages : en
Pages : 164
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Book Description
The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader. Since it was first published almost a decade ago, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists, or readers around an idea, this book will demystify the process. It's human nature to seek out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). Now the Internet has eliminated the barriers of geography, cost, and time. Social media gives anyone who wants to make a difference the tools to do so. With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead. If you think leadership is for other people, think again—leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her internal tribe of marketers from her cube in Seattle. Tribes will make you think—really think—about the opportunities to mobilize an audience that are already at your fingertips. It's not easy, but it's easier than you think.
