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Author: Ralph L. Day
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 216
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Book Description
Author: Ralph L. Day
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 216
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Author: Richard L. Oliver
Publisher: Routledge
ISBN: 1317460227
Category : Business & Economics
Languages : en
Pages : 544
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Book Description
Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (or not satisfying) a firm's customers. He describes today's best practices in business, and broadens the determinants of satisfaction to include needs, quality, fairness, and regret ('what might have been').The book culminates in Oliver's detailed model of consumption processing and his satisfaction measurement scale. The text concludes with a section on the long-term effects of satisfaction, and why an understanding of satisfaction psychology is vitally important to top management.
Author: Ralph L. Day
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 134
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Book Description
Author:
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 572
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Author: Ralph L. Day
Publisher:
ISBN:
Category : Consumer complaints
Languages : en
Pages : 174
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Book Description
Author: Ralph L. Day
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 134
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Book Description
Author:
Publisher:
ISBN:
Category : Consumer complaints
Languages : en
Pages : 112
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Author: Indiana University. Department of Marketing
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Author: Ralph L. Day
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 194
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Book Description
