Author: Mia den Haan
Publisher: Xlibris Corporation
ISBN: 1462812686
Category : Business & Economics
Languages : en
Pages : 138
Book Description
This book emphasizes that by the year 2009, the impact of climate change will be noticed by all and that a possible global crisis may developperhaps no later than 2025. It explains that since global warming is man-made, humanity has no choice but to adjust its lifestyle, reduce its ecological footprint, and also restore the ecology in order to avoid possible catastrophic climate change. Companies will have to play an important role in resolving this situation and may need to review their direction; if need be, companies may have to take the lead and act without the support of their respective governments. While organizations may in some cases already have taken a leading role, there is not yet sufficient action taking place to combat climate change. While the information in this book contains a brief overview of the possible events for the next twenty years, it also holds the key which is needed to change human consciousnessdirectly addressing the main aspects of human consciousness that are the cause of many planetary imbalances. The author decided to publish this material, which she received late 2004, because of a looming planetary crisis. Some of the timelines predicted in the book are now beginning to emerge. Many organizations can play a major role in making changes to support the environment and can in the endperhaps more so than governmentscreate the solution to an enormous global problem. Those in leading positions can be a step ahead. It may be in their interest to do soto be competitive as part of a new, ecologically more aware future. There is a trend in business whereby people are proactively looking for solutions; while there may be technical solutions available for some aspects of this emerging crisis, innovation is required to implement solutions back into the production process and into society. Within each person already resides a unique, very creative and innovative part that may be of assistance. Each person has access to this innovative part within which has answers and solutions to any situation in life. This innate part is often able to express itself in people with very good creative ability or people with a special gift and is available to everyone who wishes to find it. In this book an example is shown of how this creative and innovative part could become a resource for business. This part is sometimes called the true self, your authenticity, or your own innate uniqueness. For those who wish to explore this part, a method which is briefly outlined in this book, may be beneficial. This unique method, called exchange of awareness, utilizes the persons self through a process that may be of assistance. It includes an example of how to apply this method in personal relationships and in the workplace environment, such as when staff members are not in alignment with a companys general objectives. The true self or innate uniqueness knows what is required in any situation and may be of help by providing further insights. More care and caring procedures are needed to be applied by humanity. The book provides examples of care (or lack thereof) in the context of both business and personal relationships. It shows where care is often lacking in a business process, such as sales. It includes some sample conceptual ideas about implementation of care. These care concepts, which are a major issue, are often absent in todays society and need to be implemented in any organizational structure, such as a business, hospital, or educational facility to improve functionality and outflow. Through implementation of care principles, there may be an improvement in the outflow of people and the structures they take part in with benefits for all of life and society at large.
New Concepts for Business and Humanity
Author: Mia den Haan
Publisher: Xlibris Corporation
ISBN: 1462812686
Category : Business & Economics
Languages : en
Pages : 138
Book Description
This book emphasizes that by the year 2009, the impact of climate change will be noticed by all and that a possible global crisis may developperhaps no later than 2025. It explains that since global warming is man-made, humanity has no choice but to adjust its lifestyle, reduce its ecological footprint, and also restore the ecology in order to avoid possible catastrophic climate change. Companies will have to play an important role in resolving this situation and may need to review their direction; if need be, companies may have to take the lead and act without the support of their respective governments. While organizations may in some cases already have taken a leading role, there is not yet sufficient action taking place to combat climate change. While the information in this book contains a brief overview of the possible events for the next twenty years, it also holds the key which is needed to change human consciousnessdirectly addressing the main aspects of human consciousness that are the cause of many planetary imbalances. The author decided to publish this material, which she received late 2004, because of a looming planetary crisis. Some of the timelines predicted in the book are now beginning to emerge. Many organizations can play a major role in making changes to support the environment and can in the endperhaps more so than governmentscreate the solution to an enormous global problem. Those in leading positions can be a step ahead. It may be in their interest to do soto be competitive as part of a new, ecologically more aware future. There is a trend in business whereby people are proactively looking for solutions; while there may be technical solutions available for some aspects of this emerging crisis, innovation is required to implement solutions back into the production process and into society. Within each person already resides a unique, very creative and innovative part that may be of assistance. Each person has access to this innovative part within which has answers and solutions to any situation in life. This innate part is often able to express itself in people with very good creative ability or people with a special gift and is available to everyone who wishes to find it. In this book an example is shown of how this creative and innovative part could become a resource for business. This part is sometimes called the true self, your authenticity, or your own innate uniqueness. For those who wish to explore this part, a method which is briefly outlined in this book, may be beneficial. This unique method, called exchange of awareness, utilizes the persons self through a process that may be of assistance. It includes an example of how to apply this method in personal relationships and in the workplace environment, such as when staff members are not in alignment with a companys general objectives. The true self or innate uniqueness knows what is required in any situation and may be of help by providing further insights. More care and caring procedures are needed to be applied by humanity. The book provides examples of care (or lack thereof) in the context of both business and personal relationships. It shows where care is often lacking in a business process, such as sales. It includes some sample conceptual ideas about implementation of care. These care concepts, which are a major issue, are often absent in todays society and need to be implemented in any organizational structure, such as a business, hospital, or educational facility to improve functionality and outflow. Through implementation of care principles, there may be an improvement in the outflow of people and the structures they take part in with benefits for all of life and society at large.
Publisher: Xlibris Corporation
ISBN: 1462812686
Category : Business & Economics
Languages : en
Pages : 138
Book Description
This book emphasizes that by the year 2009, the impact of climate change will be noticed by all and that a possible global crisis may developperhaps no later than 2025. It explains that since global warming is man-made, humanity has no choice but to adjust its lifestyle, reduce its ecological footprint, and also restore the ecology in order to avoid possible catastrophic climate change. Companies will have to play an important role in resolving this situation and may need to review their direction; if need be, companies may have to take the lead and act without the support of their respective governments. While organizations may in some cases already have taken a leading role, there is not yet sufficient action taking place to combat climate change. While the information in this book contains a brief overview of the possible events for the next twenty years, it also holds the key which is needed to change human consciousnessdirectly addressing the main aspects of human consciousness that are the cause of many planetary imbalances. The author decided to publish this material, which she received late 2004, because of a looming planetary crisis. Some of the timelines predicted in the book are now beginning to emerge. Many organizations can play a major role in making changes to support the environment and can in the endperhaps more so than governmentscreate the solution to an enormous global problem. Those in leading positions can be a step ahead. It may be in their interest to do soto be competitive as part of a new, ecologically more aware future. There is a trend in business whereby people are proactively looking for solutions; while there may be technical solutions available for some aspects of this emerging crisis, innovation is required to implement solutions back into the production process and into society. Within each person already resides a unique, very creative and innovative part that may be of assistance. Each person has access to this innovative part within which has answers and solutions to any situation in life. This innate part is often able to express itself in people with very good creative ability or people with a special gift and is available to everyone who wishes to find it. In this book an example is shown of how this creative and innovative part could become a resource for business. This part is sometimes called the true self, your authenticity, or your own innate uniqueness. For those who wish to explore this part, a method which is briefly outlined in this book, may be beneficial. This unique method, called exchange of awareness, utilizes the persons self through a process that may be of assistance. It includes an example of how to apply this method in personal relationships and in the workplace environment, such as when staff members are not in alignment with a companys general objectives. The true self or innate uniqueness knows what is required in any situation and may be of help by providing further insights. More care and caring procedures are needed to be applied by humanity. The book provides examples of care (or lack thereof) in the context of both business and personal relationships. It shows where care is often lacking in a business process, such as sales. It includes some sample conceptual ideas about implementation of care. These care concepts, which are a major issue, are often absent in todays society and need to be implemented in any organizational structure, such as a business, hospital, or educational facility to improve functionality and outflow. Through implementation of care principles, there may be an improvement in the outflow of people and the structures they take part in with benefits for all of life and society at large.
Radically Human
Author: Paul Daugherty
Publisher: Harvard Business Press
ISBN: 1647821096
Category : Business & Economics
Languages : en
Pages : 152
Book Description
Technology advances are making tech more . . . human. This changes everything you thought you knew about innovation and strategy. In their groundbreaking book, Human + Machine, Accenture technology leaders Paul R. Daugherty and H. James Wilson showed how leading organizations use the power of human-machine collaboration to transform their processes and their bottom lines. Now, as new AI powered technologies like the metaverse, natural language processing, and digital twins begin to rapidly impact both life and work, those companies and other pioneers across industries are tipping the balance even more strikingly toward the human side with technology-led strategy that is reshaping the very nature of innovation. In Radically Human, Daugherty and Wilson show this profound shift, fast-forwarded by the pandemic, toward more human—and more humane—technology. Artificial intelligence is becoming less artificial and more intelligent. Instead of data-hungry approaches to AI, innovators are pursuing data-efficient approaches that enable machines to learn as humans do. Instead of replacing workers with machines, they're unleashing human expertise to create human-centered AI. In place of lumbering legacy IT systems, they're building cloud-first IT architectures able to continuously adapt to a world of billions of connected devices. And they're pursuing strategies that will take their place alongside classic, winning business formulas like disruptive innovation. These against-the-grain approaches to the basic building blocks of business—Intelligence, Data, Expertise, Architecture, and Strategy (IDEAS)—are transforming competition. Industrial giants and startups alike are drawing on this radically human IDEAS framework to create new business models, optimize post-pandemic approaches to work and talent, rebuild trust with their stakeholders, and show the way toward a sustainable future. With compelling insights and fresh examples from a variety of industries, Radically Human will forever change the way you think about, practice, and win with innovation.
Publisher: Harvard Business Press
ISBN: 1647821096
Category : Business & Economics
Languages : en
Pages : 152
Book Description
Technology advances are making tech more . . . human. This changes everything you thought you knew about innovation and strategy. In their groundbreaking book, Human + Machine, Accenture technology leaders Paul R. Daugherty and H. James Wilson showed how leading organizations use the power of human-machine collaboration to transform their processes and their bottom lines. Now, as new AI powered technologies like the metaverse, natural language processing, and digital twins begin to rapidly impact both life and work, those companies and other pioneers across industries are tipping the balance even more strikingly toward the human side with technology-led strategy that is reshaping the very nature of innovation. In Radically Human, Daugherty and Wilson show this profound shift, fast-forwarded by the pandemic, toward more human—and more humane—technology. Artificial intelligence is becoming less artificial and more intelligent. Instead of data-hungry approaches to AI, innovators are pursuing data-efficient approaches that enable machines to learn as humans do. Instead of replacing workers with machines, they're unleashing human expertise to create human-centered AI. In place of lumbering legacy IT systems, they're building cloud-first IT architectures able to continuously adapt to a world of billions of connected devices. And they're pursuing strategies that will take their place alongside classic, winning business formulas like disruptive innovation. These against-the-grain approaches to the basic building blocks of business—Intelligence, Data, Expertise, Architecture, and Strategy (IDEAS)—are transforming competition. Industrial giants and startups alike are drawing on this radically human IDEAS framework to create new business models, optimize post-pandemic approaches to work and talent, rebuild trust with their stakeholders, and show the way toward a sustainable future. With compelling insights and fresh examples from a variety of industries, Radically Human will forever change the way you think about, practice, and win with innovation.
Building Social Business
Author: Muhammad Yunus
Publisher: PublicAffairs
ISBN: 1586488635
Category : Business & Economics
Languages : en
Pages : 258
Book Description
The Nobel Peace Prize winner and bestselling author shows how entrepreneurial spirit and business smarts can be harnessed to create sustainable businesses that can solve the world's biggest problems. Muhammad Yunus, the practical visionary who pioneered microcredit and, with his Grameen Bank, won the 2006 Nobel Peace Prize, has developed a new dimension for capitalism which he calls "social business." The social business model has been adopted by corporations, entrepreneurs, and social activists across the globe. Its goal is to create self-supporting, viable commercial enterprises that generate economic growth as they produce goods and services to fulfill human needs. In Building Social Business, Yunus shows how social business can be put into practice and explains why it holds the potential to redeem the failed promise of free-market enterprise.
Publisher: PublicAffairs
ISBN: 1586488635
Category : Business & Economics
Languages : en
Pages : 258
Book Description
The Nobel Peace Prize winner and bestselling author shows how entrepreneurial spirit and business smarts can be harnessed to create sustainable businesses that can solve the world's biggest problems. Muhammad Yunus, the practical visionary who pioneered microcredit and, with his Grameen Bank, won the 2006 Nobel Peace Prize, has developed a new dimension for capitalism which he calls "social business." The social business model has been adopted by corporations, entrepreneurs, and social activists across the globe. Its goal is to create self-supporting, viable commercial enterprises that generate economic growth as they produce goods and services to fulfill human needs. In Building Social Business, Yunus shows how social business can be put into practice and explains why it holds the potential to redeem the failed promise of free-market enterprise.
The New How [Paperback]
Author: Nilofer Merchant
Publisher: "O'Reilly Media, Inc."
ISBN: 1491903392
Category : Business & Economics
Languages : en
Pages : 221
Book Description
What people are saying about The New How "How are you going to get rid of your Air Sandwich if you don't even know what it is? Provocative and practical at the same time." --Seth Godin, author of Linchpin "The New How is informative and provides exciting insights because the suggestions are practical and doable. Merchant gets the new reality--leadership fails not so much from flawed strategy as it does from failed processes of engagement from those responsible for implementing the strategy. In high-performing organizations, everyone acts like a leader, and they own the strategy and take actions to ensure its success. If you care about making a difference, read this book." --Barry Posner, author of The Leadership Challenge "Collaboration is a powerful, competitive weapon: this book shows you how to use it to win markets." --Mark Interrante, VP Content Products, Yahoo, Inc. "In a world in which the pace of change is ever quickening, collaboration, not control, is the route to a successful organization. This book tells you how to make your organization collaborative. And Nilofer Merchant's writing is a model of clarity." --Barry Schwartz, author of The Paradox of Choice: Why More Is Less "Want to transform your organization into a collaborative enterprise? Nilofer Merchant provides insightful and practical strategies in The New How." --Padmasree Warrior, CTO, Cisco Systems, Inc. "Merchant's book is a practical guide for the journey from strategy to implementation. The collaborative tools described here can help companies reach strategic success--and avoid pitfalls along the way." --Tom Kelley, General Manager, IDEO, and author of Ten Faces of Innovation Once in a generation, a book comes along that transforms the business landscape. For today's business leaders, The New How redefines the way companies create strategies and win new markets. Management gurus have always said "people matter." But those same gurus still relegate strategy to an elite set of executives who focus on frameworks, long presentations, and hierarchical approaches. Business strategy typically has been planned by corporate chiefs in annual meetings, and then dictated to managers to carry out. The New How turns that notion on its head. After many years of working with Apple, Adobe, HP, and many other companies, Nilofer Merchant discovered the secret sauce: the best way to create a winning strategy is to include employees at all levels, helping to create strategy they not only believe in, but are also equipped to implement. In The New How, Nilofer shows today's corporate directors, executives, and managers how they can transform their traditional, top-down approach to strategy planning and execution into collaborative "stratecution" that has proven to be significantly more effective. Enhance performance and outcomes by deflating the "air sandwich" between executives in the boardroom and employees Recognize that strategy and execution are thoroughly intertwined Understand how successful strategy is founded in effective idea selection-a pile of good ideas doesn't necessarily build good strategy Create company strategy and link it to targeted execution, using the practical models and techniques provided
Publisher: "O'Reilly Media, Inc."
ISBN: 1491903392
Category : Business & Economics
Languages : en
Pages : 221
Book Description
What people are saying about The New How "How are you going to get rid of your Air Sandwich if you don't even know what it is? Provocative and practical at the same time." --Seth Godin, author of Linchpin "The New How is informative and provides exciting insights because the suggestions are practical and doable. Merchant gets the new reality--leadership fails not so much from flawed strategy as it does from failed processes of engagement from those responsible for implementing the strategy. In high-performing organizations, everyone acts like a leader, and they own the strategy and take actions to ensure its success. If you care about making a difference, read this book." --Barry Posner, author of The Leadership Challenge "Collaboration is a powerful, competitive weapon: this book shows you how to use it to win markets." --Mark Interrante, VP Content Products, Yahoo, Inc. "In a world in which the pace of change is ever quickening, collaboration, not control, is the route to a successful organization. This book tells you how to make your organization collaborative. And Nilofer Merchant's writing is a model of clarity." --Barry Schwartz, author of The Paradox of Choice: Why More Is Less "Want to transform your organization into a collaborative enterprise? Nilofer Merchant provides insightful and practical strategies in The New How." --Padmasree Warrior, CTO, Cisco Systems, Inc. "Merchant's book is a practical guide for the journey from strategy to implementation. The collaborative tools described here can help companies reach strategic success--and avoid pitfalls along the way." --Tom Kelley, General Manager, IDEO, and author of Ten Faces of Innovation Once in a generation, a book comes along that transforms the business landscape. For today's business leaders, The New How redefines the way companies create strategies and win new markets. Management gurus have always said "people matter." But those same gurus still relegate strategy to an elite set of executives who focus on frameworks, long presentations, and hierarchical approaches. Business strategy typically has been planned by corporate chiefs in annual meetings, and then dictated to managers to carry out. The New How turns that notion on its head. After many years of working with Apple, Adobe, HP, and many other companies, Nilofer Merchant discovered the secret sauce: the best way to create a winning strategy is to include employees at all levels, helping to create strategy they not only believe in, but are also equipped to implement. In The New How, Nilofer shows today's corporate directors, executives, and managers how they can transform their traditional, top-down approach to strategy planning and execution into collaborative "stratecution" that has proven to be significantly more effective. Enhance performance and outcomes by deflating the "air sandwich" between executives in the boardroom and employees Recognize that strategy and execution are thoroughly intertwined Understand how successful strategy is founded in effective idea selection-a pile of good ideas doesn't necessarily build good strategy Create company strategy and link it to targeted execution, using the practical models and techniques provided
Why Startups Fail
Author: Tom Eisenmann
Publisher: Crown Currency
ISBN: 0593137027
Category : Business & Economics
Languages : en
Pages : 370
Book Description
If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.
Publisher: Crown Currency
ISBN: 0593137027
Category : Business & Economics
Languages : en
Pages : 370
Book Description
If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.
Generating Product Ideas
Author: Artiom Dashinsky
Publisher: Labor Arti UG (haftungsbeschränkt)
ISBN:
Category : Business & Economics
Languages : en
Pages : 19
Book Description
Find ideas for your new next business, side hustle, or indie startup. Today every skill for building a product can be learnt online — coding, design, marketing — besides one: generating new product ideas. With this book, you will learn 17 actionable techniques for finding ideas to start your next profitable SaaS, physical, digital, services or content business. “The way to get good ideas is to get lots of ideas…" — Linus Pauling, Nobel Prize laureate What will you learn from this book? - Find ideas — Discover actionable techniques to immediately find problems to build businesses around. - Notice opportunities — Learn the mental models that will help you to start noticing problems in the future and convert them into products later. - Find niche markets — Learn how to define the audiences that you’d enjoy serving and explore opportunities in their niches. - Prioritize ideas — Sort ideas with the biggest potential impact to fit your business and personal goals.
Publisher: Labor Arti UG (haftungsbeschränkt)
ISBN:
Category : Business & Economics
Languages : en
Pages : 19
Book Description
Find ideas for your new next business, side hustle, or indie startup. Today every skill for building a product can be learnt online — coding, design, marketing — besides one: generating new product ideas. With this book, you will learn 17 actionable techniques for finding ideas to start your next profitable SaaS, physical, digital, services or content business. “The way to get good ideas is to get lots of ideas…" — Linus Pauling, Nobel Prize laureate What will you learn from this book? - Find ideas — Discover actionable techniques to immediately find problems to build businesses around. - Notice opportunities — Learn the mental models that will help you to start noticing problems in the future and convert them into products later. - Find niche markets — Learn how to define the audiences that you’d enjoy serving and explore opportunities in their niches. - Prioritize ideas — Sort ideas with the biggest potential impact to fit your business and personal goals.
There Is No B2B Or B2c
Author: Bryan Kramer
Publisher:
ISBN: 9781640079335
Category : Business & Economics
Languages : en
Pages : 68
Book Description
As marketers, we've been trained to speak "business to business" (B2B) or "business to consumer" (B2C). But instead of this creating a simple framework for dialogue between humans, it set forth an unnatural language for marketers, using words like "synergy" and "speeds and feeds" to tell the stories of products and services to their buyers and partners. The fact is that businesses do not have emotion. Products do not have emotion. Humans do. Humans want to feel something. And humans make mistakes. In Human to Human #H2H, Bryan explores the many facets of why and how communication today needs to be adjusted to keep up with our ever-evolving and fast moving social and digital world. Through anecdotes from his own experiences as president of a Silicon Valley marketing firm, he both inspires new ways of finding commonality in our humanity, but also practical tools to think like a human marketer again. Specifically, you'll learn: - The Four Rules of Social Context - How Human Sensory Building will make you a better Marketer - The Secrets to Making Ideas Crowd Worthy, with real world examples - How to be "Delightfully Disruptive" - Insights into building a Social Business - What it means to have a "Focker Moment" and why they should be celebrated Embedded are short intimate video conversations with some of today's most forward-thinking humans; Jonathan Becher, CMO at SAP, Charlene Li, author and co-founder of The Altimeter Group, and KareAnderson, Emmy Award-winning journalist and founder of the Say It Better Center. If you're looking to bring back the human side of communication, in all its imperfection, empathy, and simplicity, Human to Human #H2H is for you.
Publisher:
ISBN: 9781640079335
Category : Business & Economics
Languages : en
Pages : 68
Book Description
As marketers, we've been trained to speak "business to business" (B2B) or "business to consumer" (B2C). But instead of this creating a simple framework for dialogue between humans, it set forth an unnatural language for marketers, using words like "synergy" and "speeds and feeds" to tell the stories of products and services to their buyers and partners. The fact is that businesses do not have emotion. Products do not have emotion. Humans do. Humans want to feel something. And humans make mistakes. In Human to Human #H2H, Bryan explores the many facets of why and how communication today needs to be adjusted to keep up with our ever-evolving and fast moving social and digital world. Through anecdotes from his own experiences as president of a Silicon Valley marketing firm, he both inspires new ways of finding commonality in our humanity, but also practical tools to think like a human marketer again. Specifically, you'll learn: - The Four Rules of Social Context - How Human Sensory Building will make you a better Marketer - The Secrets to Making Ideas Crowd Worthy, with real world examples - How to be "Delightfully Disruptive" - Insights into building a Social Business - What it means to have a "Focker Moment" and why they should be celebrated Embedded are short intimate video conversations with some of today's most forward-thinking humans; Jonathan Becher, CMO at SAP, Charlene Li, author and co-founder of The Altimeter Group, and KareAnderson, Emmy Award-winning journalist and founder of the Say It Better Center. If you're looking to bring back the human side of communication, in all its imperfection, empathy, and simplicity, Human to Human #H2H is for you.
Hybrid Workplace: The Insights You Need from Harvard Business Review
Author: Harvard Business Review
Publisher: Harvard Business Press
ISBN: 1647823390
Category : Business & Economics
Languages : en
Pages : 85
Book Description
Reinvent your organization for the hybrid age. Hybrid work is here to stay—but what will it look like at your company? If your organization is holding on to inflexible, pre-pandemic policies about where—and when—your people work, it may be risking a mass exodus of talent. Designing a hybrid workplace that furthers your business goals while staying true to your culture requires balancing experimentation with rigorous planning. Hybrid Workplace: The Insights You Need from Harvard Business Review will help you adopt the best technological, cultural, and new management practices to seize the benefits and avoid the pitfalls of the hybrid age. Business is changing. Will you adapt or be left behind? Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow. You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas—and prepare you and your company for the future.
Publisher: Harvard Business Press
ISBN: 1647823390
Category : Business & Economics
Languages : en
Pages : 85
Book Description
Reinvent your organization for the hybrid age. Hybrid work is here to stay—but what will it look like at your company? If your organization is holding on to inflexible, pre-pandemic policies about where—and when—your people work, it may be risking a mass exodus of talent. Designing a hybrid workplace that furthers your business goals while staying true to your culture requires balancing experimentation with rigorous planning. Hybrid Workplace: The Insights You Need from Harvard Business Review will help you adopt the best technological, cultural, and new management practices to seize the benefits and avoid the pitfalls of the hybrid age. Business is changing. Will you adapt or be left behind? Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow. You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas—and prepare you and your company for the future.
The Imagination Machine
Author: Martin Reeves
Publisher: Harvard Business Press
ISBN: 1647820871
Category : Business & Economics
Languages : en
Pages : 248
Book Description
A guide for mining the imagination to find powerful new ways to succeed. We need imagination now more than ever—to find new opportunities, rethink our businesses, and discover paths to growth. Yet too many companies have lost their ability to imagine. What is this mysterious capacity? How does imagination work? And how can organizations keep it alive and harness it in a systematic way? The Imagination Machine answers these questions and more. Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, Martin Reeves of Boston Consulting Group's Henderson Institute and Jack Fuller, an expert in neuroscience, provide a fascinating look into the mechanics of imagination and lay out a process for creating ideas and bringing them to life: The Seduction: How to open yourself up to surprises The Idea: How to generate new ideas The Collision: How to rethink your idea based on real-world feedback The Epidemic: How to spread an evolving idea to others The New Ordinary: How to turn your novel idea into an accepted reality The Encore: How to repeat the process—again and again. Imagination is one of the least understood but most crucial ingredients of success. It's what makes the difference between an incremental change and the kinds of pivots and paradigm shifts that are essential to transformation—especially during a crisis. The Imagination Machine is the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools at your disposal.
Publisher: Harvard Business Press
ISBN: 1647820871
Category : Business & Economics
Languages : en
Pages : 248
Book Description
A guide for mining the imagination to find powerful new ways to succeed. We need imagination now more than ever—to find new opportunities, rethink our businesses, and discover paths to growth. Yet too many companies have lost their ability to imagine. What is this mysterious capacity? How does imagination work? And how can organizations keep it alive and harness it in a systematic way? The Imagination Machine answers these questions and more. Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, Martin Reeves of Boston Consulting Group's Henderson Institute and Jack Fuller, an expert in neuroscience, provide a fascinating look into the mechanics of imagination and lay out a process for creating ideas and bringing them to life: The Seduction: How to open yourself up to surprises The Idea: How to generate new ideas The Collision: How to rethink your idea based on real-world feedback The Epidemic: How to spread an evolving idea to others The New Ordinary: How to turn your novel idea into an accepted reality The Encore: How to repeat the process—again and again. Imagination is one of the least understood but most crucial ingredients of success. It's what makes the difference between an incremental change and the kinds of pivots and paradigm shifts that are essential to transformation—especially during a crisis. The Imagination Machine is the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools at your disposal.
The Founder's Dilemmas
Author: Noam Wasserman
Publisher: Princeton University Press
ISBN: 0691158304
Category : Business & Economics
Languages : en
Pages : 490
Book Description
The Founder's Dilemmas examines how early decisions by entrepreneurs can make or break a startup and its team. Drawing on a decade of research, including quantitative data on almost ten thousand founders as well as inside stories of founders like Evan Williams of Twitter and Tim Westergren of Pandora, Noam Wasserman reveals the common pitfalls founders face and how to avoid them.
Publisher: Princeton University Press
ISBN: 0691158304
Category : Business & Economics
Languages : en
Pages : 490
Book Description
The Founder's Dilemmas examines how early decisions by entrepreneurs can make or break a startup and its team. Drawing on a decade of research, including quantitative data on almost ten thousand founders as well as inside stories of founders like Evan Williams of Twitter and Tim Westergren of Pandora, Noam Wasserman reveals the common pitfalls founders face and how to avoid them.