New Communication Approaches in the Digitalized World PDF Download
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Author: Mehmet Serdar Erciş
Publisher: Cambridge Scholars Publishing
ISBN: 1527554228
Category : Language Arts & Disciplines
Languages : en
Pages : 467
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Book Description
The collection of essays reviews, explores and reports on the state of the digitalized world and a number of communication issues. It is a readable, non-technical publication which offers a comprehensive presentation of communication issues, trends, data, and likely future developments in the digitalized world.
Author: Mehmet Serdar Erciş
Publisher: Cambridge Scholars Publishing
ISBN: 1527554228
Category : Language Arts & Disciplines
Languages : en
Pages : 467
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Book Description
The collection of essays reviews, explores and reports on the state of the digitalized world and a number of communication issues. It is a readable, non-technical publication which offers a comprehensive presentation of communication issues, trends, data, and likely future developments in the digitalized world.
Author: Mark Anthony Camilleri
Publisher: Emerald Group Publishing
ISBN: 1800712669
Category : Business & Economics
Languages : en
Pages : 206
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Book Description
Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.
Author: Bernd Blöbaum
Publisher: Springer
ISBN: 3319280597
Category : Computers
Languages : en
Pages : 251
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Book Description
This book explores models and concepts of trust in a digitized world. Trust is a core concept that comes into play in multiple social and economic relations of our modern life. The book provides insights into the current state of research while presenting the viewpoints of a variety of disciplines such as communication studies, information systems, educational and organizational psychology, sports psychology and economics. Focusing on an investigation of how the Internet is changing the relationship between trust and communication, and the impact this change has on trust research, this volume facilitates a greater understanding of these topics, thus enabling their employment in social relations.
Author: Enes Emre Başar
Publisher: Cambridge Scholars Publishing
ISBN: 1527573648
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
This collection of essays emphasizes new and emerging research paradigms in the communication world. It provides researchers and practitioners with new paradigms in the form of ideas, concepts, trends, values and practices in the communication realm. In addition, the contributions here examine current, emerging, and cutting-edge approaches to communication in the broadest sense. The focus of this book is to provide an in-depth understanding of the phenomenon of continuous and rapid growth of new communication means, shifting from the traditional unidirectional sharing of information to multidirectional sharing channels. This collection will provide students, scholars and practitioners alike with readable, engaging and innovative ways to think critically about communication.
Author: Verhulsdonck, Gustav
Publisher: IGI Global
ISBN: 1466649178
Category : Language Arts & Disciplines
Languages : en
Pages : 398
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Book Description
Understanding digital modes and practices of traditional rhetoric are essential in emphasizing information and interaction in human-to-human and human-computer contexts. These emerging technologies are essential in gauging information processes across global contexts. Digital Rhetoric and Global Literacies: Communication Modes and Digital Practices in the Networked World compiles relevant theoretical frameworks, current practical applications, and emerging practices of digital rhetoric. Highlighting the key principles and understandings of the underlying modes, practices, and literacies of communication, this book is a vital guide for professionals, scholars, researchers, and educators interested in finding clarity and enrichment in the diverse perspectives of digital rhetoric research.
Author: Eric Schmidt
Publisher: Hachette UK
ISBN: 1848546246
Category : Business & Economics
Languages : en
Pages : 371
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Book Description
'This is the most important - and fascinating - book yet written about how the digital age will affect our world' Walter Isaacson, author of Steve Jobs From two leading thinkers, the widely anticipated book that describes a new, hugely connected world of the future, full of challenges and benefits which are ours to meet and harness. The New Digital Age is the product of an unparalleled collaboration: full of the brilliant insights of one of Silicon Valley's great innovators - what Bill Gates was to Microsoft and Steve Jobs was to Apple, Schmidt (along with Larry Page and Sergey Brin) was to Google - and the Director of Google Ideas, Jared Cohen, formerly an advisor to both Secretaries of State Condoleezza Rice and Hillary Clinton. Never before has the future been so vividly and transparently imagined. From technologies that will change lives (information systems that greatly increase productivity, safety and our quality of life, thought-controlled motion technology that can revolutionise medical procedures, and near-perfect translation technology that allows us to have more diversified interactions) to our most important future considerations (curating our online identity and fighting those who would do harm with it) to the widespread political change that will transform the globe (through transformations in conflict, increasingly active and global citizenries, a new wave of cyber-terrorism and states operating simultaneously in the physical and virtual realms) to the ever present threats to our privacy and security, Schmidt and Cohen outline in great detail and scope all the promise and peril awaiting us in the coming decades. A breakthrough book - pragmatic, inspirational and totally fascinating. Whether a government, a business or an individual, we must understand technology if we want to understand the future. 'A brilliant guidebook for the next century . . . Schmidt and Cohen offer a dazzling glimpse into how the new digital revolution is changing our lives' Richard Branson
Author: Akel, Gökhan
Publisher: IGI Global
ISBN: 1668443821
Category : Business & Economics
Languages : en
Pages : 596
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Book Description
Technology has brought many innovations and changes in experiential design and experiential products and services. The digital transformations brought about by technology have led to problem-solving, creative functioning, and unique improvements along with experiences. Human-digital experience interaction prevails in many areas of modern society, and in order to evaluate this interaction, a more balanced understanding of digital and experience processes is required. The Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices discusses innovative research on experiential marketing and evaluates the interdisciplinary reflections of practices from different perspectives. The book also explores how the concept of experience is developed, managed, and marketed according to current consumer needs and motivations. Covering critical topics such as experience economy and tourism experience management, this reference work is ideal for managers, marketers, hospitality professionals, academicians, practitioners, scholars, researchers, instructors, and students.
Author: Y?lmaz, Recep
Publisher: IGI Global
ISBN: 1522553584
Category : Social Science
Languages : en
Pages : 599
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Book Description
Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic world in addressing both theoretical and practical dimensions of transmedia storytelling. The Handbook of Research on Transmedia Storytelling and Narrative Strategies is a critical scholarly resource that explores the connections between consumers of media content and information parts that come from multimedia platforms, as well as the concepts of narration and narrative styles. Featuring coverage on a wide range of topics such as augmented reality, digital society, and marketing strategies, this book explores narration as a method of relating to consumers. This book is ideal for advertising professionals, creative directors, academicians, scriptwriters, researchers, and upper-level graduate students seeking current research on narrative marketing strategies.
Author: Ahmet Ayhan
Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
ISBN: 9783631779804
Category : Mass media
Languages : en
Pages : 0
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Book Description
With a collection of chapters on a wide range of topics in the field of communication and media, this edited book offers its readers to comprehend the current situation of the new media and communication practices in Turkey.
Author: Gali Einav
Publisher: Springer
ISBN: 3319090097
Category : Business & Economics
Languages : en
Pages : 151
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Book Description
The media industry is undergoing an accelerated pace of change, driven in large part by the proliferation of digital platforms. In many cases, the speed of adoption has exceeded our ability to process the impact of these changes on individuals and society at large. This book provides a “behind-the-scenes” look at the media industry’s transition into the digital era and examines its impact on marketing, advertising, innovation and other economic and social activities. The impact of digital technologies on traditional media sectors, such as advertising, video games, film and television is well-documented. Less understood is its effect on our perceptions, thought processes and inter-personal relationships. Social media, for example, represents a fundamental change in the ways we interact with media, communicate with each other and even present ourselves to the world. This has shaped the way we communicate with institutions and brands. Similar to the first “Transitioned Media” book, Transitioned Media: A Turning Point into the Digital Realm, this book combines media industry leaders and academics to explore various transformative trends and issues. Themes include measuring cross-platform behaviour, artificial intelligence in journalism, the evolution of video games, digital media and physical space, the mobile use trends, social media and the corporate world, the changes in the television and newspaper business and the evolving relationship between advertisers and target audiences. The varied backgrounds of contributors and array of topics make for a unique and insightful point of view.
