Author: Alan G. Lafley
Publisher: Harvard Business Press
ISBN: 142218739X
Category : Business & Economics
Languages : en
Pages : 274
Book Description
Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.
Playing to Win
Author: Alan G. Lafley
Publisher: Harvard Business Press
ISBN: 142218739X
Category : Business & Economics
Languages : en
Pages : 274
Book Description
Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.
Publisher: Harvard Business Press
ISBN: 142218739X
Category : Business & Economics
Languages : en
Pages : 274
Book Description
Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.
Strategy That Works
Author: Paul Leinwand
Publisher: Harvard Business Review Press
ISBN: 1625275218
Category : Business & Economics
Languages : en
Pages : 277
Book Description
How to close the gap between strategy and execution Two-thirds of executives say their organizations don’t have the capabilities to support their strategy. In Strategy That Works, Paul Leinwand and Cesare Mainardi explain why. They identify conventional business practices that unintentionally create a gap between strategy and execution. And they show how some of the best companies in the world consistently leap ahead of their competitors. Based on new research, the authors reveal five practices for connecting strategy and execution used by highly successful enterprises such as IKEA, Natura, Danaher, Haier, and Lego. These companies: • Commit to what they do best instead of chasing multiple opportunities • Build their own unique winning capabilities instead of copying others • Put their culture to work instead of struggling to change it • Invest where it matters instead of going lean across the board • Shape the future instead of reacting to it Packed with tools you can use for building these five practices into your organization and supported by in-depth profiles of companies that are known for making their strategy work, this is your guide for reconnecting strategy to execution.
Publisher: Harvard Business Review Press
ISBN: 1625275218
Category : Business & Economics
Languages : en
Pages : 277
Book Description
How to close the gap between strategy and execution Two-thirds of executives say their organizations don’t have the capabilities to support their strategy. In Strategy That Works, Paul Leinwand and Cesare Mainardi explain why. They identify conventional business practices that unintentionally create a gap between strategy and execution. And they show how some of the best companies in the world consistently leap ahead of their competitors. Based on new research, the authors reveal five practices for connecting strategy and execution used by highly successful enterprises such as IKEA, Natura, Danaher, Haier, and Lego. These companies: • Commit to what they do best instead of chasing multiple opportunities • Build their own unique winning capabilities instead of copying others • Put their culture to work instead of struggling to change it • Invest where it matters instead of going lean across the board • Shape the future instead of reacting to it Packed with tools you can use for building these five practices into your organization and supported by in-depth profiles of companies that are known for making their strategy work, this is your guide for reconnecting strategy to execution.
Why Startups Fail
Author: Tom Eisenmann
Publisher: Currency
ISBN: 0593137027
Category : Business & Economics
Languages : en
Pages : 370
Book Description
If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.
Publisher: Currency
ISBN: 0593137027
Category : Business & Economics
Languages : en
Pages : 370
Book Description
If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.
Why Simple Wins
Author: Lisa Bodell
Publisher: Routledge
ISBN: 1351817671
Category : Business & Economics
Languages : en
Pages : 193
Book Description
Imagine what you could do with the time you spend writing emails every day. Complexity is killing companies' ability to innovate and adapt, and simplicity is fast becoming the competitive advantage of our time. Why Simple Wins helps leaders and their teams move beyond the feelings of frustration and futility that come with so much unproductive work in today's corporate world to create a corporate culture where valuable, essential, meaningful work is the norm. By learning how to eliminate redundancies, communicate with clarity, and make simplification a habit, individuals and companies can begin to recognize which activities are time-sucks and which create lasting value. Lisa Bodell's simplification method has several unique principles: Simplification is a skill that's available to us all, yet very few leaders use it. Simplification is the right thing to do--for our customers, for our company, and for each other. Operating with simplification as our core business model will make it easier to be respectful of each other's time. Simplification drives culture, and culture in turn drives employee engagement, customer relations, and overall productivity. This book is inspired by Bodell's passion for eliminating barriers to innovation and productivity. In it, she explains why change and innovation are so hard to achieve--and it's not what you might expect. The reality is this: we spend our days drowning in mundane tasks like meetings, emails, and reports. These are often self-created complexities that prevent us from getting to the meaningful work that truly matters. Using simple stories and techniques, Why Simple Wins shows that by using simplicity as an operating principle, we can eliminate the busy work that puts a chokehold on us every day, and instead spend time on the work that we value.
Publisher: Routledge
ISBN: 1351817671
Category : Business & Economics
Languages : en
Pages : 193
Book Description
Imagine what you could do with the time you spend writing emails every day. Complexity is killing companies' ability to innovate and adapt, and simplicity is fast becoming the competitive advantage of our time. Why Simple Wins helps leaders and their teams move beyond the feelings of frustration and futility that come with so much unproductive work in today's corporate world to create a corporate culture where valuable, essential, meaningful work is the norm. By learning how to eliminate redundancies, communicate with clarity, and make simplification a habit, individuals and companies can begin to recognize which activities are time-sucks and which create lasting value. Lisa Bodell's simplification method has several unique principles: Simplification is a skill that's available to us all, yet very few leaders use it. Simplification is the right thing to do--for our customers, for our company, and for each other. Operating with simplification as our core business model will make it easier to be respectful of each other's time. Simplification drives culture, and culture in turn drives employee engagement, customer relations, and overall productivity. This book is inspired by Bodell's passion for eliminating barriers to innovation and productivity. In it, she explains why change and innovation are so hard to achieve--and it's not what you might expect. The reality is this: we spend our days drowning in mundane tasks like meetings, emails, and reports. These are often self-created complexities that prevent us from getting to the meaningful work that truly matters. Using simple stories and techniques, Why Simple Wins shows that by using simplicity as an operating principle, we can eliminate the busy work that puts a chokehold on us every day, and instead spend time on the work that we value.
The Progress Principle
Author: Teresa Amabile
Publisher: Harvard Business Press
ISBN: 1422142736
Category : Business & Economics
Languages : en
Pages : 270
Book Description
What really sets the best managers above the rest? It’s their power to build a cadre of employees who have great inner work lives—consistently positive emotions; strong motivation; and favorable perceptions of the organization, their work, and their colleagues. The worst managers undermine inner work life, often unwittingly. As Teresa Amabile and Steven Kramer explain in The Progress Principle, seemingly mundane workday events can make or break employees’ inner work lives. But it’s forward momentum in meaningful work—progress—that creates the best inner work lives. Through rigorous analysis of nearly 12,000 diary entries provided by 238 employees in 7 companies, the authors explain how managers can foster progress and enhance inner work life every day. The book shows how to remove obstacles to progress, including meaningless tasks and toxic relationships. It also explains how to activate two forces that enable progress: (1) catalysts—events that directly facilitate project work, such as clear goals and autonomy—and (2) nourishers—interpersonal events that uplift workers, including encouragement and demonstrations of respect and collegiality. Brimming with honest examples from the companies studied, The Progress Principle equips aspiring and seasoned leaders alike with the insights they need to maximize their people’s performance.
Publisher: Harvard Business Press
ISBN: 1422142736
Category : Business & Economics
Languages : en
Pages : 270
Book Description
What really sets the best managers above the rest? It’s their power to build a cadre of employees who have great inner work lives—consistently positive emotions; strong motivation; and favorable perceptions of the organization, their work, and their colleagues. The worst managers undermine inner work life, often unwittingly. As Teresa Amabile and Steven Kramer explain in The Progress Principle, seemingly mundane workday events can make or break employees’ inner work lives. But it’s forward momentum in meaningful work—progress—that creates the best inner work lives. Through rigorous analysis of nearly 12,000 diary entries provided by 238 employees in 7 companies, the authors explain how managers can foster progress and enhance inner work life every day. The book shows how to remove obstacles to progress, including meaningless tasks and toxic relationships. It also explains how to activate two forces that enable progress: (1) catalysts—events that directly facilitate project work, such as clear goals and autonomy—and (2) nourishers—interpersonal events that uplift workers, including encouragement and demonstrations of respect and collegiality. Brimming with honest examples from the companies studied, The Progress Principle equips aspiring and seasoned leaders alike with the insights they need to maximize their people’s performance.
Running Windows Containers on AWS
Author: Marcio Morales
Publisher: Packt Publishing Ltd
ISBN: 1804617199
Category : Computers
Languages : en
Pages : 213
Book Description
Scale up your Windows containers seamlessly on AWS powered by field-proven expertise and best practices on Amazon ECS, EKS, and Fargate Purchase of the print or Kindle book includes a free PDF eBook Key Features Leverage the most recent best practices to run and manage Windows containers on AWS Learn about AWS tools to containerize and run Windows containers on AWS Deeper understanding on how Amazon ECS, EKS, and Fargate supports Windows containers Book Description Windows applications are everywhere, from basic intranet applications to high-traffic public APIs. Their prevalence underscores the importance of combining the same tools and experience for managing a modern containerized application with existing critical Windows applications to reduce costs, achieve outstanding operational excellence, and modernize quickly. This comprehensive guide to running and managing Windows containers on AWS looks at the best practices from years of customer interactions to help you stay ahead of the curve. Starting with Windows containers basics, you'll learn about the architecture design that powers Amazon ECS, EKS, and AWS Fargate for Windows containers. With the help of examples and best practices, you'll explore in depth how to successfully run and manage Amazon ECS, EKS, and AWS Fargate clusters with Windows containers support. Next, the book covers day 2 operations in detail, from logging and monitoring to using ancillary AWS tools that fully containerize existing legacy .NET Framework applications into containers without any code changes. The book also covers the most common Windows container operations, such as image lifecycle and working with ephemeral hosts. By the end of this book, you'll have mastered how to run Windows containers on AWS and be ready to start your modernization journey confidently. What you will learn Get acquainted with Windows container basics Run and manage Windows containers on Amazon ECS, EKS, and AWS Fargate Effectively monitor and centralize logs from Windows containers Properly maintain Windows hosts and keep container images up to date Manage ephemeral Windows hosts to reduce operational overhead Work with the container image cache to speed up the container's boot time Who this book is for This book is targeted towards DevOps engineer, SREs, solution architects, or a Windows sysadmin who wants to learn more about running Windows containers on AWS. In order to learn from this book, you should have a basic understanding of containers, Docker, and Kubernetes. The book is also beneficial for Windows application developers who want to explore how to achieve better application scalability using containers as a compute layer.
Publisher: Packt Publishing Ltd
ISBN: 1804617199
Category : Computers
Languages : en
Pages : 213
Book Description
Scale up your Windows containers seamlessly on AWS powered by field-proven expertise and best practices on Amazon ECS, EKS, and Fargate Purchase of the print or Kindle book includes a free PDF eBook Key Features Leverage the most recent best practices to run and manage Windows containers on AWS Learn about AWS tools to containerize and run Windows containers on AWS Deeper understanding on how Amazon ECS, EKS, and Fargate supports Windows containers Book Description Windows applications are everywhere, from basic intranet applications to high-traffic public APIs. Their prevalence underscores the importance of combining the same tools and experience for managing a modern containerized application with existing critical Windows applications to reduce costs, achieve outstanding operational excellence, and modernize quickly. This comprehensive guide to running and managing Windows containers on AWS looks at the best practices from years of customer interactions to help you stay ahead of the curve. Starting with Windows containers basics, you'll learn about the architecture design that powers Amazon ECS, EKS, and AWS Fargate for Windows containers. With the help of examples and best practices, you'll explore in depth how to successfully run and manage Amazon ECS, EKS, and AWS Fargate clusters with Windows containers support. Next, the book covers day 2 operations in detail, from logging and monitoring to using ancillary AWS tools that fully containerize existing legacy .NET Framework applications into containers without any code changes. The book also covers the most common Windows container operations, such as image lifecycle and working with ephemeral hosts. By the end of this book, you'll have mastered how to run Windows containers on AWS and be ready to start your modernization journey confidently. What you will learn Get acquainted with Windows container basics Run and manage Windows containers on Amazon ECS, EKS, and AWS Fargate Effectively monitor and centralize logs from Windows containers Properly maintain Windows hosts and keep container images up to date Manage ephemeral Windows hosts to reduce operational overhead Work with the container image cache to speed up the container's boot time Who this book is for This book is targeted towards DevOps engineer, SREs, solution architects, or a Windows sysadmin who wants to learn more about running Windows containers on AWS. In order to learn from this book, you should have a basic understanding of containers, Docker, and Kubernetes. The book is also beneficial for Windows application developers who want to explore how to achieve better application scalability using containers as a compute layer.
Making Climate Tech Work
Author: Alon Tal
Publisher: Island Press
ISBN: 1642833398
Category : Political Science
Languages : en
Pages : 282
Book Description
Climate tech is critical for averting planetary chaos. Half the greenhouse gas reductions required to reach “net-zero” climate targets in 2050 will need to come from technologies that have not yet been invented. Without effective government interventions, market incentives alone will not produce a rapid transition to a low-carbon economy. The commercial value of innovative climate technology, especially in its early phases, remains underpriced—far below its social value. The good news is that smart policies can change these dynamics and catalyze the necessary creativity and investment in clean technology, and its deployment. The key question is: which approaches can lead us to future carbon neutrality, and which are likely to fall short? In Making Climate Tech Work, environmental policy expert Alon Tal demystifies climate innovation programs around the world—no policy background needed. Beginning with a review of government’s general role in technology policy development, Tal assesses each policy alternative, describing eye-opening experiments in diverse countries, presenting a range of case studies, interviewing leading decarbonization experts, and interpreting new empirical data. Discover how Germany incentivized renewables; Denmark became a wind energy superpower; Australia phased out incandescent bulbs; California’s prisons pioneered low-carbon menus; and why carbon taxes have failed around the world—but could be designed for success. Tal distills the benefits and drawbacks of each policy, along with related ethical questions and public perceptions. He concludes by addressing two commonly overlooked issues in climate policy: disruption of workers’ livelihoods from the clean energy transition; and integrating the Global South into the planet’s new low-carbon economy—as the region that has contributed least to climate change but which must be part of a global solution. Tal not only evaluates which policy strategies effectively reduce emissions but also how they can promote climate tech innovation. Humanity is ultimately in a race against time and effective climate policies are critical to ensure a sustainable future. Making Climate Tech Work serves as an essential primer for policymakers, academics, activists, and anyone interested in climate solutions.
Publisher: Island Press
ISBN: 1642833398
Category : Political Science
Languages : en
Pages : 282
Book Description
Climate tech is critical for averting planetary chaos. Half the greenhouse gas reductions required to reach “net-zero” climate targets in 2050 will need to come from technologies that have not yet been invented. Without effective government interventions, market incentives alone will not produce a rapid transition to a low-carbon economy. The commercial value of innovative climate technology, especially in its early phases, remains underpriced—far below its social value. The good news is that smart policies can change these dynamics and catalyze the necessary creativity and investment in clean technology, and its deployment. The key question is: which approaches can lead us to future carbon neutrality, and which are likely to fall short? In Making Climate Tech Work, environmental policy expert Alon Tal demystifies climate innovation programs around the world—no policy background needed. Beginning with a review of government’s general role in technology policy development, Tal assesses each policy alternative, describing eye-opening experiments in diverse countries, presenting a range of case studies, interviewing leading decarbonization experts, and interpreting new empirical data. Discover how Germany incentivized renewables; Denmark became a wind energy superpower; Australia phased out incandescent bulbs; California’s prisons pioneered low-carbon menus; and why carbon taxes have failed around the world—but could be designed for success. Tal distills the benefits and drawbacks of each policy, along with related ethical questions and public perceptions. He concludes by addressing two commonly overlooked issues in climate policy: disruption of workers’ livelihoods from the clean energy transition; and integrating the Global South into the planet’s new low-carbon economy—as the region that has contributed least to climate change but which must be part of a global solution. Tal not only evaluates which policy strategies effectively reduce emissions but also how they can promote climate tech innovation. Humanity is ultimately in a race against time and effective climate policies are critical to ensure a sustainable future. Making Climate Tech Work serves as an essential primer for policymakers, academics, activists, and anyone interested in climate solutions.
Information Systems
Author: John Gallaugher
Publisher:
ISBN: 9781453375747
Category : Information resources management
Languages : en
Pages : 479
Book Description
Publisher:
ISBN: 9781453375747
Category : Information resources management
Languages : en
Pages : 479
Book Description
Emergent Strategy
Author: adrienne maree brown
Publisher: AK Press
ISBN: 1849352615
Category : Social Science
Languages : en
Pages : 210
Book Description
In the tradition of Octavia Butler, here is radical self-help, society-help, and planet-help to shape the futures we want. Change is constant. The world, our bodies, and our minds are in a constant state of flux. They are a stream of ever-mutating, emergent patterns. Rather than steel ourselves against such change, Emergent Strategy teaches us to map and assess the swirling structures and to read them as they happen, all the better to shape that which ultimately shapes us, personally and politically. A resolutely materialist spirituality based equally on science and science fiction: a wild feminist and afro-futurist ride! adrienne maree brown, co-editor of Octavia’s Brood: Science Fiction from Social Justice Movements, is a social justice facilitator, healer, and doula living in Detroit.
Publisher: AK Press
ISBN: 1849352615
Category : Social Science
Languages : en
Pages : 210
Book Description
In the tradition of Octavia Butler, here is radical self-help, society-help, and planet-help to shape the futures we want. Change is constant. The world, our bodies, and our minds are in a constant state of flux. They are a stream of ever-mutating, emergent patterns. Rather than steel ourselves against such change, Emergent Strategy teaches us to map and assess the swirling structures and to read them as they happen, all the better to shape that which ultimately shapes us, personally and politically. A resolutely materialist spirituality based equally on science and science fiction: a wild feminist and afro-futurist ride! adrienne maree brown, co-editor of Octavia’s Brood: Science Fiction from Social Justice Movements, is a social justice facilitator, healer, and doula living in Detroit.
Deep Work
Author: Cal Newport
Publisher: Grand Central Publishing
ISBN: 1455586668
Category : Business & Economics
Languages : en
Pages : 228
Book Description
AN AMAZON BEST BOOK OF 2O16 PICK IN BUSINESS & LEADERSHIP WALL STREET JOURNAL BUSINESS BESTSELLER A BUSINESS BOOK OF THE WEEK AT 800-CEO-READ Master one of our economy’s most rare skills and achieve groundbreaking results with this “exciting” book (Daniel H. Pink) from an “exceptional” author (New York Times Book Review). Deep work is the ability to focus without distraction on a cognitively demanding task. It's a skill that allows you to quickly master complicated information and produce better results in less time. Deep Work will make you better at what you do and provide the sense of true fulfillment that comes from craftsmanship. In short, deep work is like a super power in our increasingly competitive twenty-first century economy. And yet, most people have lost the ability to go deep-spending their days instead in a frantic blur of e-mail and social media, not even realizing there's a better way. In Deep Work, author and professor Cal Newport flips the narrative on impact in a connected age. Instead of arguing distraction is bad, he instead celebrates the power of its opposite. Dividing this book into two parts, he first makes the case that in almost any profession, cultivating a deep work ethic will produce massive benefits. He then presents a rigorous training regimen, presented as a series of four "rules," for transforming your mind and habits to support this skill. 1. Work Deeply 2. Embrace Boredom 3. Quit Social Media 4. Drain the Shallows A mix of cultural criticism and actionable advice, Deep Work takes the reader on a journey through memorable stories-from Carl Jung building a stone tower in the woods to focus his mind, to a social media pioneer buying a round-trip business class ticket to Tokyo to write a book free from distraction in the air-and no-nonsense advice, such as the claim that most serious professionals should quit social media and that you should practice being bored. Deep Work is an indispensable guide to anyone seeking focused success in a distracted world.
Publisher: Grand Central Publishing
ISBN: 1455586668
Category : Business & Economics
Languages : en
Pages : 228
Book Description
AN AMAZON BEST BOOK OF 2O16 PICK IN BUSINESS & LEADERSHIP WALL STREET JOURNAL BUSINESS BESTSELLER A BUSINESS BOOK OF THE WEEK AT 800-CEO-READ Master one of our economy’s most rare skills and achieve groundbreaking results with this “exciting” book (Daniel H. Pink) from an “exceptional” author (New York Times Book Review). Deep work is the ability to focus without distraction on a cognitively demanding task. It's a skill that allows you to quickly master complicated information and produce better results in less time. Deep Work will make you better at what you do and provide the sense of true fulfillment that comes from craftsmanship. In short, deep work is like a super power in our increasingly competitive twenty-first century economy. And yet, most people have lost the ability to go deep-spending their days instead in a frantic blur of e-mail and social media, not even realizing there's a better way. In Deep Work, author and professor Cal Newport flips the narrative on impact in a connected age. Instead of arguing distraction is bad, he instead celebrates the power of its opposite. Dividing this book into two parts, he first makes the case that in almost any profession, cultivating a deep work ethic will produce massive benefits. He then presents a rigorous training regimen, presented as a series of four "rules," for transforming your mind and habits to support this skill. 1. Work Deeply 2. Embrace Boredom 3. Quit Social Media 4. Drain the Shallows A mix of cultural criticism and actionable advice, Deep Work takes the reader on a journey through memorable stories-from Carl Jung building a stone tower in the woods to focus his mind, to a social media pioneer buying a round-trip business class ticket to Tokyo to write a book free from distraction in the air-and no-nonsense advice, such as the claim that most serious professionals should quit social media and that you should practice being bored. Deep Work is an indispensable guide to anyone seeking focused success in a distracted world.