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Author:
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 680
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Book Description
Author:
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 680
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Book Description
Author: Jennifer Gillan
Publisher: Routledge
ISBN: 1135020612
Category : Language Arts & Disciplines
Languages : en
Pages : 343
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Book Description
Television Brandcasting examines U. S. television’s utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messaging and influencing consumer decision-making. Juxtaposing the current period of transition with that of the 1950s-1960s, Jennifer Gillan outlines how in each era new technologies unsettled entrenched business models, an emergent viewing platform threatened to undermine an established one, and content providers worried over the behavior of once-dependable audiences. The anxieties led to storytelling, promotion, and advertising experiments, including the Disneyland series, embedded rock music videos in Ozzie & Harriet, credit sequence brand integration, Modern Family’s parent company promotion episodes, second screen initiatives, and social TV experiments. Offering contemporary and classic examples from the American Broadcasting Company, Disney Channel, ABC Family, and Showtime, alongside series such as Bewitched, Leave it to Beaver, Laverne & Shirley, and Pretty Little Liars, individual chapters focus on brandcasting at the level of the television series, network schedule, "Blu-ray/DVD/Digital" combo pack, the promotional short, the cause marketing campaign, and across social media. In this follow-up to her successful previous book, Television and New Media: Must-Click TV, Gillan provides vital insights into television’s role in the expansion of a brand-centric U.S. culture.
Author: Harry Allard
Publisher: Houghton Mifflin Harcourt
ISBN: 9780395401460
Category : Juvenile Fiction
Languages : en
Pages : 36
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Book Description
Suggests activities to be used at home to accompany the reading of Miss Nelson is missing by Harry Allard in the classroom.
Author: Carrie Nelson
Publisher: Martingale
ISBN: 1604688394
Category : Crafts & Hobbies
Languages : en
Pages : 306
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Book Description
Presenting 12 favorite quilts from Miss Rosie's Quilt Company, curated for the first time in a single collection! If you enjoy scrappy piecing, you'll love popular designer Carrie Nelson's showcase of her most beloved creations Carrie's innovative tips for fabric selection, placement, and piecing mean successful stitching from the get-go Get inspired by colorful quilts presented in fresh settings--plus some shown in two colorways
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ISBN:
Category : Cattle
Languages : en
Pages : 918
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Book Description
Author: John R. Holmes
Publisher: McFarland
ISBN: 1476683581
Category : Biography & Autobiography
Languages : en
Pages : 427
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Book Description
When Ozzie Nelson died in 1975, he was no longer a household name. For a guy who had created the longest-running TV sitcom in history, invented the rock video, and fronted one of the most successful big bands of the 1930s, it's baffling that Nelson has faded so far from American media memory. Larger than life offscreen--an attorney, college football star, cartoonist, songwriter, major band leader--Ozzie created a smaller-than-life TV persona, the bumbling average Dad who became known to the rock generation (which included his teen idol son Rick Nelson) as the essence of blandness. But America also saw Ozzie as their iconic Dad: not a "father knows best," since his pontifications usually proved flawed by the end of each episode, but the father who tried his best. This book is the only full-length biography of Ozzie Nelson since he published his memoirs in 1973. It treats the big band and early TV icon with affection and hints that American pop culture may owe more to Ozzie than is generally acknowledged.
Author: Robin Nelson
Publisher: Springer
ISBN: 1137282916
Category : Performing Arts
Languages : en
Pages : 242
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Book Description
At the performance turn, this book takes a fresh 'how to' approach to Practice as Research, arguing that old prejudices should be abandoned and a PaR methodology fully accepted in the academy. Nelson and his contributors address the questions students, professional practitioner-researchers, regulators and examiners have posed in this domain.
Author: Selene Nelson
Publisher: Gaia
ISBN: 9781856754279
Category : Cooking
Languages : en
Pages : 0
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Book Description
A call to action for anyone considering a plant-based, low-impact life that will align their beliefs with their lifestyle. The rise of veganism is impossible to ignore - for full time practitioners and those wanting to experiment with a more planet-friendly lifestyle. In Yes-Vegan! Selene breaks down the burning questions surrounding veganism from choice, ethics, ecology to fitness, health & beauty as well as providing informed opinions on just how to rebuff the haters. "With regards to veganism, as long as you arm yourself with some key facts and remain calm, there really is nothing to worry about - even if you're someone who hates conflict. After this book, not only will you be able to answer each and every question posed to you, but you can then follow up with a few insightful questions of your own that will get the other person thinking." - Selene Nelson Chapters include: The Sustainability Issue The Animal Issue The Health Issue Must-know-vegan-info Vegan Rebuttals Health & Fitness Fashion & Beauty
Author: Thomas Nelson
Publisher: Thomas Nelson
ISBN: 1418539813
Category : Religion
Languages : en
Pages : 10358
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Book Description
This dictionary provides definitions for over 7,000 terms and names in the history of Christianity. The topics range from the foundational theological developments of the early church to the divisions of the Protestant Reformation to the missionary enterprises of the last two centuries. Nelson's Dictionary of Christianity is an essential resource for anyone who wants to know more about how Christians have lived, built the church, and worked to spread the gospel of Jesus Christ around the world.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 520
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Book Description
