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Author:
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Category :
Languages : en
Pages :
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Category :
Languages : en
Pages :
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Author:
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Category : Journalism
Languages : en
Pages : 100
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Book Description
Includes section "Book reviews" and other bibliographical material.
Author: International Reading Association
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Category : Reading
Languages : en
Pages : 614
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Author: International Reading Association
Publisher:
ISBN:
Category : Reading
Languages : en
Pages : 314
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Book Description
Author: Brant R. Burleson
Publisher: Routledge
ISBN: 1135152578
Category : Language Arts & Disciplines
Languages : en
Pages : 584
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Book Description
Communication Yearbook 19, originally published in 1996 provides rich overviews of key developments in theory, method, and application. The volume contains ten integrative research revoews on diverse topics, including communication and the elderly, compliance gaining in organizations, interpersonal violence, communication technologies, media access and consumption ans well as three reviews addressing sex and gender issues.Each review synthesizes findings of past research, discusses current controversies and identifies challenges for future scholarship.
Author: Don W. Stacks
Publisher: Routledge
ISBN: 1135591652
Category : Language Arts & Disciplines
Languages : en
Pages : 778
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Book Description
This volume provides an overview of communication study, offering theoretical coverage of the broad scope of communication study as well as integrating theory with research. To explicate the integration process, the chapter contributors -- experts in their respective areas -- offer samples in the form of hypothetical studies, published studies, or unpublished research, showing how theory and research are integrated in their particular fields. The book will appeal to graduate students and faculty members who want a thorough overview of not only the field, but also sample research stemming from its various component parts.
Author:
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Category :
Languages : en
Pages : 660
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Category : Education
Languages : en
Pages : 384
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Category : Dissertations, Academic
Languages : en
Pages : 580
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Author: Roger Haney
Publisher: Cambridge Scholars Publishing
ISBN: 103641230X
Category : Self-Help
Languages : en
Pages : 290
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Book Description
What are the ways audiences use the mass media, and what are the gratifications they receive from that usage? What functions do soap operas provide for the audience? Theories and research dealing with these questions are presented in the first chapter of the text. The second chapter concerns how knowledge of news is diffused throughout society, followed by how adoption of new innovations is spread. Research on the Knowledge Gap, as well as the diffusion of public opinion and the Spiral of Silence, is presented. The final two chapters concern Cultivation Theory and how fear is cultivated in children and adults by both entertainment shows and the news. Strategies for reducing such fear are presented. Media also cultivate beliefs about society, such as perceptions of the amount of crime and risk in society, environmental concerns, marital expectations, and attitudes toward racism and homosexuality. A section on International Cultivation is included.
