Author: Joeleen Kimbell
Publisher:
ISBN: 9783389052853
Category :
Languages : en
Pages : 0

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Author: Dick Martin
Publisher: AMACOM
ISBN: 9780814428467
Category : Business & Economics
Languages : en
Pages : 318

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Book Description
For better and for worse, few companies have been so prominently and constantly in the public eye as AT&T. Through decades of growth and dominance, followed by its 1984 breakup and a litany of well-documented troubles, the company has soldiered on, by turns thriving and hanging on for dear life.Perhaps no individual experienced as much of the roller-coaster ride as Dick Martin, an executive vice president and 30-year AT&T veteran with both a bird’s-eye view of and a crucial role in the company’s bumpy history.Tough Calls is the ultimate inside look at how AT&T tried to cope with a “perfect storm” of fierce competition, economic turmoil, and punishing media scrutiny. Mixing unflinching candor with love for the company he helped steer -- and clear respect for many of his long-time colleagues -- Martin takes you through boardroom and back room to shed unprecedented light on:* How the 1996 bungled announcement of 40,000 layoffs nearly destroyed the company* How flawed succession planning precipitated sharp declines in AT&T’s stock price* The never-ending, ugly turf battles with the “Baby Bells” brought on by the AT&T breakup* How even small interest groups can have a tremendous influence on business decisions, and how the media are largely responsible for determining what is business news on any given dayTough Calls is also a cautionary tale to be heeded by all businesses, using AT&T’s experience in the brutal telecom wars as a backdrop for new strategies in weathering unforgiving business conditions. Just a few of the lessons to be learned include:* How to avoid the most common mistakes that executives make, such as being held hostage by unrealistic expectations, waiting too long to make critical changes, and building their celebrity rather than their credibility* How to balance internal and external communications, and how and when to deal with the business media* How to improve relationships between PR executives and the “C” suite -- CEO, CFO, Chief Counsel, etc.--and how to make public relations more strategic* How to build and sustain favorable brand recognition and investor allure even in the face of bitter competition and unpredictable market conditionsAs candid and fascinating as it is constructive, Tough Calls is itself a call to attention and to arms, in preparation for the many battles that every business must eventually face, against fierce adversaries, and even within its own camp.

Author: Scott Connolly
Publisher: Independently Published
ISBN:
Category : Computers
Languages : en
Pages : 0

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Book Description
The Trouble at AT&TIn "The Trouble at AT&T: Navigating Widespread Network Outages," readers delve into the heart of a crisis that shook the telecommunications giant to its core. Through meticulous research, insightful analysis, and compelling narratives, this book unravels the complexities of modern telecommunications infrastructure and the profound impact of network outages on businesses, public services, and communities. From the initial emergence of the crisis to the response efforts and lessons learned, this book offers a comprehensive exploration of the challenges and opportunities inherent in navigating through crisis towards a more resilient future. The book opens with a gripping introduction to the crisis at AT&T, setting the stage for a deep dive into its causes, impacts, and responses. Readers are taken on a journey through the timeline of events, initial impact assessment, and the scope of the outages, gaining a comprehensive understanding of the magnitude and complexity of the crisis. From technical glitches and network failures to cybersecurity threats and regulatory considerations, the investigation into the causes of the outages sheds light on the multifaceted nature of the trouble at AT&T. As the narrative unfolds, readers are introduced to the human dimension of the crisis, with firsthand accounts and testimonies illuminating the experiences of individuals and communities affected by the outages. Through interviews with industry experts and analysts, readers gain valuable insights into the response efforts, lessons learned, and recommendations for building resilience in the face of future threats. The book explores the role of communication, collaboration, and innovation in responding to the crisis, highlighting the importance of leadership, adaptability, and solidarity in times of adversity. Central to the narrative is the exploration of the economic and social consequences of the outages, with a focus on the disruption to businesses, public services, and communities. Through compelling anecdotes and data-driven analysis, readers gain a nuanced understanding of the far-reaching impact of the crisis and the imperative of resilience in mitigating its effects. The book concludes with a reflection on the lessons learned and the pathways forward towards a more resilient future, offering readers actionable insights and strategies for building resilience in their own lives and communities. "The Trouble at AT&T: Navigating Widespread Network Outages" is a timely and thought-provoking exploration of one of the most significant crises to hit the telecommunications industry. With its comprehensive analysis, compelling narratives, and actionable insights, this book is essential reading for anyone seeking to understand the dynamics of crisis management and the power of resilience in shaping our collective future.

Author: Gartner Group
Publisher:
ISBN: 9780961440817
Category :
Languages : en
Pages :

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Author: James K. Shaw
Publisher: Artech House Publishers
ISBN:
Category : Business & Economics
Languages : en
Pages : 428

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Book Description
Understand how to thrive in the intensely competitive telecommunications environment using reinvigorated strategic planning at the corporate level with this new book. Offering a look at how to bring new products or services to market in the wake of the U.S. Telecommunications Act of 1996, this is the first resource of its kind that defines market planning, new product development, and the interaction of supply and demand in the telephony, broadcasting, and computer industries in the wake of the 1996 act.

Author: Ronald G. Fulle
Publisher: Cary Graphic Arts Press
ISBN: 9781933360393
Category : History
Languages : en
Pages : 240

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Book Description
Telecommunications History & Policy into the 21st Century provides a succinct overview of the telecommunications environment and the factors that have shaped this industry from its inception through 2009. As a former executive with AT&T, Mr. Fulle shares his professional knowledge of an industry that is evolving at an increasing rate. This book provides a valuable examination of the evolution and complexity of the telecommunications industry, not only from its technological advances, but through actual business case studies and analysis of the four components of industry change: technology, regulatory and legal policy, market forces and security. Each chapter provides a brief summary of key concepts and a list of study questions to invoke discussion and review. While the events of the past have been significant and important, the best is yet to come! Professor Ron Fulle is a graduate of the State University of New York at Oswego where he received a BS in Mathematics, and he holds a MS in Telecommunications from the University of Colorado at Boulder. He has over twenty-five years of industry experience and is currently teaching at Rochester Institute of Technology in the Telecommunications Engineering Technology program.

Author: Susan Crawford
Publisher: Yale University Press
ISBN: 0300167377
Category : Law
Languages : en
Pages : 351

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Book Description
Ten years ago, the United States stood at the forefront of the Internet revolution. With some of the fastest speeds and lowest prices in the world for high-speed Internet access, the nation was poised to be the global leader in the new knowledge-based economy. Today that global competitive advantage has all but vanished because of a series of government decisions and resulting monopolies that have allowed dozens of countries, including Japan and South Korea, to pass us in both speed and price of broadband. This steady slide backward not only deprives consumers of vital services needed in a competitive employment and business market—it also threatens the economic future of the nation. This important book by leading telecommunications policy expert Susan Crawford explores why Americans are now paying much more but getting much less when it comes to high-speed Internet access. Using the 2011 merger between Comcast and NBC Universal as a lens, Crawford examines how we have created the biggest monopoly since the breakup of Standard Oil a century ago. In the clearest terms, this book explores how telecommunications monopolies have affected the daily lives of consumers and America's global economic standing.

Author: Lars Thoeger Christensen
Publisher: SAGE
ISBN: 1473902622
Category : Business & Economics
Languages : en
Pages : 473

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Book Description
The field of corporate communications describes the practices organizations use to communicate as coherent corporate `bodies′. Drawing on the metaphor of the body and on a variety of theories and disciplines the text challenges the idealized notion that organizations can and should communicate as unified wholes. The authors pose important questions such as: - Where does the central idea of corporate communications come from? - What are the underlying assumptions of most corporate communications practices? - What are the organizational and ethical challenges of attempting truly `corporate′ communication? Clearly written with international vignettes and executive briefings, this book shows that in a complex world the management of communication needs to embrace multiple opinions and voices. Rewarding readers with a deeper understanding of corporate communications, the text will be a `must read′ for advanced undergraduates, graduate students, and scholars, in the arenas of corporate communications, organizational communication, employee relations, marketing, public relations and corporate identity management. Practitioners in these areas will be provoked to re-examine their assumptions and habits.

Author: Dan Gillmor
Publisher: "O'Reilly Media, Inc."
ISBN: 0596102275
Category : Computers
Languages : en
Pages : 336

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Book Description
Looks at the emerging phenomenon of online journalism, including Weblogs, Internet chat groups, and email, and how anyone can produce news.

Author: Marshall McLuhan
Publisher: Createspace Independent Publishing Platform
ISBN: 9781537430058
Category :
Languages : en
Pages : 396

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Book Description
When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.