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Author: Robert McHale
Publisher: Que Publishing
ISBN: 0133033643
Category : Computers
Languages : en
Pages : 522
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Book Description
The plain-English business guide to avoiding social media legal risks and liabilities—for anyone using social media for business—written specifically for non-attorneys! You already know social media can help you find customers, strengthen relationships, and build your reputation, but if you are not careful, it also can expose your company to expensive legal issues and regulatory scrutiny. This insightful, first-of-its-kind book provides business professionals with strategies for navigating the unique legal risks arising from social, mobile, and online media. Distilling his knowledge into a 100% practical guide specifically for non-lawyers, author and seasoned business attorney, Robert McHale, steps out of the courtroom to review today’s U.S. laws related to social media and alert businesses to the common (and sometimes hidden) pitfalls to avoid. Best of all, McHale offers practical, actionable solutions, preventative measures, and valuable tips on shielding your business from social media legal exposures associated with employment screening, promotions, endorsements, user-generated content, trademarks, copyrights, privacy, security, defamation, and more... You’ll Learn How To • Craft legally compliant social media promotions, contests, sweepstakes, and advertising campaigns • Write effective social media policies and implement best practices for governance • Ensure the security of sensitive company and customer information • Properly monitor and regulate the way your employees use social media • Avoid high-profile social media mishaps that can instantly damage reputation, brand equity, and goodwill, and create massive potential liability • Avoid unintentional employment and labor law violations in the use of social media in pre-employment screening • Manage legal issues associated with game-based marketing, “virtual currencies,” and hyper-targeting • Manage the legal risks of user-generated content (UGC) • Protect your trademarks online, and overcome brandjacking and cybersquatting • Understand the e-discovery implications of social media in lawsuits
Author: Robert McHale
Publisher: Que Publishing
ISBN: 0133033643
Category : Computers
Languages : en
Pages : 522
Get Book Here
Book Description
The plain-English business guide to avoiding social media legal risks and liabilities—for anyone using social media for business—written specifically for non-attorneys! You already know social media can help you find customers, strengthen relationships, and build your reputation, but if you are not careful, it also can expose your company to expensive legal issues and regulatory scrutiny. This insightful, first-of-its-kind book provides business professionals with strategies for navigating the unique legal risks arising from social, mobile, and online media. Distilling his knowledge into a 100% practical guide specifically for non-lawyers, author and seasoned business attorney, Robert McHale, steps out of the courtroom to review today’s U.S. laws related to social media and alert businesses to the common (and sometimes hidden) pitfalls to avoid. Best of all, McHale offers practical, actionable solutions, preventative measures, and valuable tips on shielding your business from social media legal exposures associated with employment screening, promotions, endorsements, user-generated content, trademarks, copyrights, privacy, security, defamation, and more... You’ll Learn How To • Craft legally compliant social media promotions, contests, sweepstakes, and advertising campaigns • Write effective social media policies and implement best practices for governance • Ensure the security of sensitive company and customer information • Properly monitor and regulate the way your employees use social media • Avoid high-profile social media mishaps that can instantly damage reputation, brand equity, and goodwill, and create massive potential liability • Avoid unintentional employment and labor law violations in the use of social media in pre-employment screening • Manage legal issues associated with game-based marketing, “virtual currencies,” and hyper-targeting • Manage the legal risks of user-generated content (UGC) • Protect your trademarks online, and overcome brandjacking and cybersquatting • Understand the e-discovery implications of social media in lawsuits
Author: Susan Grantham
Publisher: Routledge
ISBN: 1000440877
Category : Business & Economics
Languages : en
Pages : 199
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Book Description
Social media has many advantages for professional communication – but it also carries considerable risks, including legal pitfalls. This book equips students and communication professionals with the knowledge and skills to help minimise the risks that can arise when they post or host on social media. It offers them strategies for taking advantage of the opportunities of social media while also navigating the ethical, legal, and organisational risks that can lead to audience outrage, brand damage, expensive litigation and communication crises. The book uses stakeholder theory and risk analysis tools to anticipate, identify, address and balance these opportunities and risks. It takes a global approach to risk and social media law, drawing on fascinating case studies from key international jurisdictions to explain and illustrate the basic principles. Whether you are a corporate communicator, social media manager, journalist, marketer, blogger or student you will find this book an essential addition to your professional library as the first reference point when social media and legal risks arise.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1466661151
Category : Art
Languages : en
Pages : 1693
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Book Description
In todays interconnected society, media, including news, entertainment, and social networking, has increasingly shifted to an online, ubiquitous format. Artists and audiences will achieve the greatest successes by utilizing these new digital tools. Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications examines the latest research and findings in electronic media, evaluating the staying power of this increasingly popular paradigm along with best practices for those engaged in the field. With chapters on topics ranging from an introduction to online entertainment to the latest advances in digital media, this impressive three-volume reference source will be important to researchers, practitioners, developers, and students of the digital arts.
Author: Kara Hawkins
Publisher: Megan Hollis
ISBN:
Category : Business & Economics
Languages : en
Pages : 159
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Book Description
Embark on an electrifying journey into the future of social media marketing with "Social Media Marketing 2024, 2025" by Kara Hawkins. Brace yourself for a seismic shift in your business strategy as you harness the power of cutting-edge techniques to skyrocket your success and break free from the shackles of the 9-5 grind! In this adrenaline-fueled guide, Kara Hawkins unveils the closely-guarded secrets and game-changing tactics that will propel your business to unprecedented heights. From riding the crest of the latest social media trends to monetizing your online presence like never before, prepare to revolutionize your approach to digital marketing. Unleash the full potential of your brand across multiple platforms, captivating your audience with magnetic charisma and forging unbreakable connections that transcend the virtual realm. But that's just the beginning—brace yourself for a tidal wave of passive income streams, as you master the art of turning clicks into cash and transforming your online hustle into a lucrative empire. Time is your most valuable asset, and Kara Hawkins ensures that every moment counts. Dive into a treasure trove of time-tested techniques and expert strategies designed to supercharge your workflow, freeing up precious hours to focus on what truly matters—building a thriving business and living life on your own terms. Prepare to ignite a revolution as you cultivate a vibrant online community of die-hard followers and brand evangelists who will stop at nothing to champion your cause. Packed with actionable insights, real-world case studies, and pragmatic tips, "Social Media Marketing 2024, 2025" is your indispensable roadmap to navigating the ever-evolving landscape of digital marketing. Whether you're a seasoned entrepreneur hungry for fresh insights or a digital novice eager to make your mark, this book is your ticket to unlocking untold riches and seizing control of your destiny. Don't just dream of success—seize it with both hands. Order your copy now and join the vanguard of social media trailblazers!
Author: Patra, Nihar K.
Publisher: IGI Global
ISBN: 1466647620
Category : Language Arts & Disciplines
Languages : en
Pages : 280
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Book Description
As physical collections go digital, the organizational procedures, budgets, and usage patterns of libraries must evolve to meet this change by identifying the various issues that are essential in understanding the management of e-resources. Progressive Trends in Electronic Resource Management in Libraries provides relevant theoretical and practical details from an international perspective on the current e-resources landscape. Through a detailed discussion of the specific aspects of e-resources management, this book is a useful source for library science faculty and students, academic librarians, research scholars, and IT professionals aiming to improve their understanding of the theoretical details, history, selection, acquisition, fair use and management of e-resources.
Author: Teri Ann Sartor
Publisher: Routledge
ISBN: 1317337913
Category : Psychology
Languages : en
Pages : 235
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Book Description
Ethical and Legal Issues in Counseling Children and Adolescents provides counselors and other professionals with clinical cases and accurate, up-to-date information on both ethical standards and case law. Chapters take a comprehensive, developmental approach to legal and ethical decision making when counseling children and adolescents, one that presents each chapter topic from the perspective of an adult and then explores accommodations important to children and adolescents. The book is a vital resource for faculty who recognize the limited scope with which other texts cover the topic and for practitioners looking to better understand the legal and ethical concerns around working with young people.
Author: Ainin Sulaiman
Publisher: Partridge Publishing Singapore
ISBN: 1482826488
Category : Social Science
Languages : en
Pages : 176
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Book Description
The social media phenomenon has vastly changed the landscape of communication around the world. Boundaries have disappeared, and now people can be easily connected for a variety of purposes. In Social Media: Dynamism, Issues, and Challenges, editors Ainin Sulaiman & M Muzamil Naqshbandi present a compilation of writings that explore the contemporary issues related to social media. The essays discuss the dynamism in social media, its issues, and its challenges. The book incorporates multiple approaches, and the topics span from national-level issuessuch as crime detection, civic engagement, and social innovationto individual-level issues, such as social-media usage and its impact on students. Creating a cultural context for students, users, and academics alike, the research presented in Social Media: Dynamism, Issues, and Challenges incorporates the multidisciplinary perspectives on the utilization of social media in order to examine the widespread use of social media and its place in todays society.
Author: Megan Poore
Publisher: SAGE
ISBN: 1473952565
Category : Education
Languages : en
Pages : 328
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Book Description
‘A book for every teacher’s bookshelf. This book gives a comprehensive overview of the tools and apps that can be used to help turn a mediocre teaching session into an outstanding one.’ - Cheryl Hine, Leeds City College ‘Megan Poore’s updated text is needed more than ever, as social media becomes increasingly integrated in many aspects of education. I would recommend it to all practising teachers and trainee teachers, whatever their subject.’ - Sue Howarth, University of Worcester This is an essential guide to using social media to enhance teaching and learning in schools. It combines practical information on using all forms of social media for educational purposes and provides indispensable advice on how to tackle issues arising from social media use in the classroom. Key topics include: using blogs, wikis, social media networks and podcasting, digital literacy and new modes of learning, digital participation, cyberbullying and understanding risk online. This second edition includes: · Reflective tasks in each chapter inviting you to critically consider important aspects of using social media in education. · Expanded coverage of game-based learning and mobile learning. · New examples tailored for use in primary and secondary schools. · A website including additional resources and handouts c. This is essential reading for anyone training to teach in schools, and experienced teachers seeking to improve their understanding of using social media for teaching in informed and appropriate ways.
Author: John A. Rothchild
Publisher: Edward Elgar Publishing
ISBN: 1783479922
Category : Business & Economics
Languages : en
Pages : 637
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Book Description
The steady growth of internet commerce over the past twenty years has given rise to a host of new legal issues in a broad range of fields. This authoritative Research Handbook comprises chapters by leading scholars which will provide a solid foundation for newcomers to the subject and also offer exciting new insights that will further the understanding of e-commerce experts. Key topics covered include: contracting, payments, intellectual property, extraterritorial enforcement, alternative dispute resolution, social media, consumer protection, network neutrality, online gambling, domain name governance, and privacy.
Author: M. Afzalur Rahim
Publisher: Routledge
ISBN: 1351512102
Category : Business & Economics
Languages : en
Pages : 287
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Book Description
Social intelligence is defined as the ability to be aware of relevant social situational contexts; to deal with the contexts or challenges effectively; to understand others' concerns, feelings, and emotional states; and to interact appropriately in social situations and build and maintain positive relationships with others. Intelligence, Sustainability, and Strategic Issues in Management analytically discusses this concept within administrative and entrepreneurial managerial business environments.The volume opens with a study of academic department chairs' social intelligence and faculty members' satisfaction with annual evaluation of teaching and research at a US university. The seven other articles cover a range of topics, including a neurocognitive model of entrepreneurial opportunity, ownership dilution, sustainability in inventory management, the role of status in imitative behaviour, the negative impacts of embeddedness, product quality failures in international sourcing, and employers' use of social media in employment decisions.In addition to the articles, the volume also features a case study, "From Social Entrepreneur to Social Enterprise," a research note, "Reducing Job Burnout through Effective Conflict Management Strategy," five book reviews, and a list of books received.
