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Author: Albattat, Ahmad
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 396
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Book Description
Intellectual property is a powerful tool in the tourism sector, often acting as a strong commercial ally for industry. Strategies in intellectual property set businesses apart from their competition while promoting national culture and heritage and improving financial status. As tourism and travel become commonplace, businesses and sectors must offer unique opportunities for travelers by marketing their spaces using intellectual ideals, such as ideas, feelings, impressions, and emotions. Further research into intellectual property protection will help businesses stand out in the increasingly competitive tourist industry. Navigating Intellectual Property Challenges in Tourism presents fresh insights into conventional and contemporary paradigms, techniques, and methodologies, as well as more current advancements in research methodology in intellectual property in tourism. It offers solutions for tourism challenges, such as effective trademarks, reputation building, social media branding, and cultural marketing. This book covers topics such as conservation and preservation, global business, and sustainable development, and is a useful resource for business owners, marketing professionals, environmental scientists, researchers, and academicians.
Author: Albattat, Ahmad
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 396
Get Book Here
Book Description
Intellectual property is a powerful tool in the tourism sector, often acting as a strong commercial ally for industry. Strategies in intellectual property set businesses apart from their competition while promoting national culture and heritage and improving financial status. As tourism and travel become commonplace, businesses and sectors must offer unique opportunities for travelers by marketing their spaces using intellectual ideals, such as ideas, feelings, impressions, and emotions. Further research into intellectual property protection will help businesses stand out in the increasingly competitive tourist industry. Navigating Intellectual Property Challenges in Tourism presents fresh insights into conventional and contemporary paradigms, techniques, and methodologies, as well as more current advancements in research methodology in intellectual property in tourism. It offers solutions for tourism challenges, such as effective trademarks, reputation building, social media branding, and cultural marketing. This book covers topics such as conservation and preservation, global business, and sustainable development, and is a useful resource for business owners, marketing professionals, environmental scientists, researchers, and academicians.
Author: Bahaaeddin Alareeni
Publisher: Springer Nature
ISBN: 3031674316
Category :
Languages : en
Pages : 607
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Book Description
Author: Nasuh Bugra Karadag
Publisher: NASUH BUĞRA KARADAĞ
ISBN:
Category : Law
Languages : en
Pages : 129
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Book Description
Handling Legal Challenges in Turkey: Construction, Real Estate, Tourism, and Business Licensing is a comprehensive guide crafted to assist businesses and professionals in navigating Turkey's intricate legal framework. This book provides practical insights and actionable advice for addressing legal issues in key sectors, including construction projects, real estate development, tourism and hospitality, and business licensing requirements. Whether you are a foreign investor, developer, or legal professional, this guide equips you with the essential tools to manage risks, ensure compliance, and achieve success in the dynamic Turkish market.
Author: Lakhera, Girish
Publisher: IGI Global
ISBN:
Category : Computers
Languages : en
Pages : 581
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Book Description
The digital age has ushered in an era of incredible innovation, but it's also opened the door to new threats. Deepfakes, hyper-realistic manipulated videos and images, are blurring the lines between truth and fiction. Malicious actors can use deepfakes to create fake news that sways elections, fabricate celebrity scandals to damage reputations, or even launch targeted attacks against businesses. This loss of trust can have a devastating impact on individuals, society as a whole, and especially organizations struggling to maintain brand integrity and secure operations. Navigating the World of Deepfake Technology equips you to understand deepfakes, from their work to the legal issues surrounding them. It also provides practical strategies to identify deepfakes and mitigate their risks, empowering you to protect yourself and your organization. Whether you're a business leader, journalist, or simply someone concerned about the impact of deepfakes, this book is essential reading. It's your key to staying informed and safeguarding yourself in a world increasingly reliant on digital media.
Author: Mostafa Al-Emran
Publisher: Springer Nature
ISBN: 3031517164
Category : Computers
Languages : en
Pages : 250
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Book Description
This book addresses recent research trends concerning the role of the Metaverse in advancing the education and finance sectors from various perspectives. These trends are explored through multiple case studies employing diverse analytical approaches. The chapters aim to aid scholars and postgraduate students in pursuing future research in this domain and identifying potential developments in Metaverse applications.
Author: World Intellectual Property Organization
Publisher: WIPO
ISBN: 9280530070
Category : Law
Languages : en
Pages : 156
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Book Description
The first report in a new flagship series, WIPO Technology Trends, aims to shed light on the trends in innovation in artificial intelligence since the field first developed in the 1950s.
Author: Singh, Surabhi
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 317
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Book Description
There is a serious issue affecting the tourism sector right now. Traditional service models and approaches are no longer sufficient to meet the evolving needs and expectations of travelers in a world characterized by unpredictability and rapid change. The demand for immersive and unique experiences has pushed this industry to explore innovative solutions. The challenge serves as the backdrop for the book, Service Innovations in Tourism: Metaverse, Immersive Technologies, and Digital Twin. In response to the industry's changing demands, this book offers a visionary solution. It presents a thorough exploration of service innovations in tourism, focusing on the transformative potential of the metaverse, digital twins, and immersive technologies. These cutting-edge innovations are reshaping the tourism landscape, offering travelers exciting new ways to choose accommodations, plan trips, and engage in events. This book goes beyond theoretical exploration into practical guidance that gives academic scholars, practitioners, students, and industry professionals the skills and insights they need to navigate and thrive in this quickly evolving field.
Author: OECD
Publisher: OECD Publishing
ISBN: 9264008349
Category :
Languages : en
Pages : 328
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Book Description
This book assesses the strengths and weaknesses of the institutional, legal and regulatory frameworks that currently govern space activities in the OECD area and beyond.
Author: Fatima Zahra Fakir
Publisher: Taylor & Francis
ISBN: 1040257828
Category : Business & Economics
Languages : en
Pages : 149
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Book Description
This timely and innovative book presents a critical exploration of how blockchain technologies may be useful in enhancing the sustainability, viability, and social responsibility of the tourism and hospitality sectors. A key component of many contemporary financial structures and exchanges globally, this volume explores the international scope and application of blockchain within the tourism and hospitality industries, including varied and illustrative case studies from the vibrant streets of Tokyo to the serene landscapes of New Zealand. This book traverses diverse destinations to showcase the transformative power of blockchain in shaping travel experience, including insights into booking platforms, payment systems, loyalty programs, smart contracts, automation, and security issues. Strategic guidance for leveraging blockchain to address industry-specific challenges, maximize emerging opportunities, and promote transparency, trust, and sustainability is provided throughout. This volume is a pivotal resource for students, scholars, and academics with an interest in digital innovation and analytics, new technologies in tourism and management, big data management and contemporary issues in marketing and management. The book may also be of professional interest to tourism and hospitality managers, marketers, consultants, and advisors.
Author: Frances Julia Riemer
Publisher: Rowman & Littlefield
ISBN: 1666901075
Category : Social Science
Languages : en
Pages : 237
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Book Description
Re-Centering Women in Tourism: Anti-Colonial Feminist Studies addresses tourism as simultaneously empowering women and reproducing colonial hierarchies. This volume contributes to conversations on the engagement of women in tourism by centering women’s multivalent lived experiences—as hosts, liaisons, vendors, performers, producers, and consumers—in tourism projects. Examining eco-tourism, craft production, and food tourism initiatives, the contributors embrace the building of new knowledge and advocate for change. By centering women and their experiences through epistemological lenses that encompass colonial histories and economics, this collection reframes the very presuppositions on which tourism initiatives are based and helps imagine sustainable and regenerative alternatives. For more information, check out A Conversation with Frances Julia Riemer, Editor of Re-Centering Women in Tourism: Anti-Colonial Feminist Studies
