Naval Strategy and Operations in Narrow Seas PDF Download
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Author: Milan N. Vego
Publisher: Psychology Press
ISBN: 9780714653891
Category : History
Languages : en
Pages : 360
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Book Description
Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's marketing and advertising practices are themselves products of earlier times. The development of brands, of advertising techniques and modern retailing are all associated with economic and business development of earlier periods. This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of case studies covering the United States, Continental Europe and the United Kingdom. It highlights important innovations in marketing whilst underlining some surprising continuities, and is a valuable reference for undergraduate and postgraduate students of marketing and advertising.
Author: Milan N. Vego
Publisher: Psychology Press
ISBN: 9780714653891
Category : History
Languages : en
Pages : 360
Get Book Here
Book Description
Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's marketing and advertising practices are themselves products of earlier times. The development of brands, of advertising techniques and modern retailing are all associated with economic and business development of earlier periods. This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of case studies covering the United States, Continental Europe and the United Kingdom. It highlights important innovations in marketing whilst underlining some surprising continuities, and is a valuable reference for undergraduate and postgraduate students of marketing and advertising.
Author: Milan N. Vego
Publisher: Routledge
ISBN: 1136318011
Category : History
Languages : en
Pages : 328
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Book Description
"First Published in 1999, Routledge is an imprint of Taylor & Francis, an informa company."
Author: Manuel Schiffler
Publisher:
ISBN: 9780714648705
Category : Groundwater
Languages : en
Pages : 394
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Book Description
Author: Milan Vego
Publisher: Routledge
ISBN: 131743983X
Category : History
Languages : en
Pages : 417
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Book Description
This book focuses on the key naval strategic objectives of obtaining and maintaining sea control. During times of war, sea control, or the ability of combatants to enjoy naval dominance, plays a crucial role in that side’s ability to attain overall victory. This book explains and analyzes in much greater detail sea control in all its complexities, and describes the main methods of obtaining and maintaining it. Building on the views of naval classical thinkers, this book utilizes historical examples to illustrate the main methods of sea control. Each chapter focuses on a particular method, including destroying the enemy forces by a decisive action, destroying enemy forces over time-attrition, containing enemy fleet, choke point control, and capturing important enemy's positions/basing area, The aim is to provide a comprehensive theory and practice of the struggle for sea control at the operational level. It should therefore provide a guide to practitioners on how to plan and conduct operational warfare at sea. The book will be of much interest to students of naval strategy, defence studies and security studies.
Author: Milan Vego
Publisher: Routledge
ISBN: 1317439848
Category : History
Languages : en
Pages : 285
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Book Description
This book focuses on the key naval strategic objectives of obtaining and maintaining sea control. During times of war, sea control, or the ability of combatants to enjoy naval dominance, plays a crucial role in that side’s ability to attain overall victory. This book explains and analyzes in much greater detail sea control in all its complexities, and describes the main methods of obtaining and maintaining it. Building on the views of naval classical thinkers, this book utilizes historical examples to illustrate the main methods of sea control. Each chapter focuses on a particular method, including destroying the enemy forces by a decisive action, destroying enemy forces over time-attrition, containing enemy fleet, choke point control, and capturing important enemy's positions/basing area, The aim is to provide a comprehensive theory and practice of the struggle for sea control at the operational level. It should therefore provide a guide to practitioners on how to plan and conduct operational warfare at sea. The book will be of much interest to students of naval strategy, defence studies and security studies.
Author: John E. Talbott
Publisher: Taylor & Francis
ISBN: 9780714644523
Category : Biography & Autobiography
Languages : en
Pages : 208
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Book Description
A work describing Sir Charles Middleton's creation of vital links between the naval shore establishment, policy makers in Whitehall and commanders at sea.
Author: Joseph Moretz
Publisher: Routledge
ISBN: 1136340432
Category : History
Languages : en
Pages : 366
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Book Description
Joseph Moretz's innovative work focuses on what battleships actually did in the inter-war years and what its designed war role in fact was. In doing so, the book tells us much about British naval policy and planning of the time. Drawing heavily on official Admiralty records and private papers of leading officers, the author examines the navy's operational experience and the evolution of its tactical doctrine during the interwar period. He argues that operational experience, combined with assumptions about the nature of a future naval war, were more important in keeping the battleship afloat than conservatism in Navy.
Author: Geoffrey Till
Publisher: Routledge
ISBN: 0415622611
Category : History
Languages : en
Pages : 432
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Book Description
This revised, updated and expanded edition of Geoffrey Till's acclaimed textbook provides an invaluable guide for anyone interested in the changing and crucial role of seapower in the 21st century.
Author: Christian Le Mière
Publisher: Routledge
ISBN: 1134117469
Category : History
Languages : en
Pages : 161
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Book Description
This book aims to redefine maritime diplomacy for the modern era. Maritime diplomacy encompasses a spectrum of activities, from co-operative measures such as port visits, exercises and humanitarian assistance to persuasive deployment and coercion. It is an activity no longer confined to just navies, but in the modern era is pursued be coast guards, civilian vessels and non-state groups. As states such as China and India develop, they are increasingly using this most flexible form of soft and hard power. Maritime Diplomacy in the 21st Century describes and analyses the concept of maritime diplomacy, which has been largely neglected in academic literature. The use of such diplomacy can be interesting not just for the parochial effects of any activity, but because any event can reflect changes in the international order, while acting as an excellent gauge for the existence and severity of international tension. Further, maritime diplomacy can act as a valve through which any tension can be released without resort to conflict. Written in an accessible but authoritative style, this book describes the continued use of coercion outside of war by navies, while also situating it more clearly within the various roles and effects that maritime forces have in peacetime. This book will be of much interest to students of seapower, naval history, strategic studies, diplomacy and international relations.
Author: Howard J. Fuller
Publisher: Routledge
ISBN: 1134200455
Category : History
Languages : en
Pages : 316
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Book Description
This book examines British naval diplomacy from the end of the Crimean War to the American Civil War, showing how the mid-Victorian Royal Navy suffered serious challenges during the period. Many recent works have attempted to depict the mid-Victorian Royal Navy as all-powerful, innovative, and even self-assured. In contrast, this work argues that it suffered serious challenges in the form of expanding imperial commitments, national security concerns, precarious diplomatic relations with European Powers and the United States, and technological advancements associated with the armoured warship at the height of the so-called 'Pax Britannica'. Utilising a wealth of international archival sources, this volume explores the introduction of the monitor form of ironclad during the American Civil War, which deliberately forfeited long-range power-projection for local, coastal command of the sea. It looks at the ways in which the Royal Navy responded to this new technology and uses a wealth of international primary and secondary sources to ascertain how decision-making at Whitehall affected that at Westminster. The result is a better-balanced understanding of Palmerstonian diplomacy from the end of the Crimean War to the American Civil War, the early evolution of the modern capital ship (including the catastrophic loss of the experimental sail-and-turret ironclad H.M.S. Captain), naval power-projection, and the nature of 'empire', 'technology', and 'seapower'. This book will be of great interest to all students of the Royal Navy, and of maritime and strategic studies in general.
