How to Brand Nations, Cities and Destinations

How to Brand Nations, Cities and Destinations PDF Author: T. Moilanen
Publisher: Springer
ISBN: 0230584594
Category : Business & Economics
Languages : en
Pages : 212

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Book Description
Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.

How to Brand Nations, Cities and Destinations

How to Brand Nations, Cities and Destinations PDF Author: T. Moilanen
Publisher: Springer
ISBN: 0230584594
Category : Business & Economics
Languages : en
Pages : 212

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Book Description
Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.

Cities and the Wealth of Nations

Cities and the Wealth of Nations PDF Author: Jane Jacobs
Publisher: Vintage
ISBN: 0525432876
Category : Social Science
Languages : en
Pages : 256

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Book Description
In this eye-opening work of economic theory, Jane Jacobs argues that it is cities—not nations—that are the drivers of wealth. Challenging centuries of economic orthodoxy, in Cities and the Wealth of Nations the beloved author contends that healthy cities are constantly evolving to replace imported goods with locally-produced alternatives, spurring a cycle of vibrant economic growth. Intelligently argued and drawing on examples from around the world and across the ages, here Jacobs radically changes the way we view our cities—and our entire economy.

If Mayors Ruled the World

If Mayors Ruled the World PDF Author: Benjamin R. Barber
Publisher: Yale University Press
ISBN: 030016467X
Category : Political Science
Languages : en
Pages : 434

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Book Description
"In the face of the most perilous challenges of our time--climate change, terrorism, poverty, and trafficking of drugs, guns, and people--the nations of the world seem paralyzed. The problems are too big for governments to deal with. Benjamin Barber contends that cities, and the mayors who run them, can do and are doing a better job than nations. He cites the unique qualities cities worldwide share: pragmatism, civic trust, participation, indifference to borders and sovereignty, and a democratic penchant for networking, creativity, innovation, and cooperation. He demonstrates how city mayors, singly and jointly, are responding to transnational problems more effectively than nation-states mired in ideological infighting and sovereign rivalries. The book features profiles of a dozen mayors around the world, making a persuasive case that the city is democracy's best hope in a globalizing world, and that great mayors are already proving that this is so"--

A Country of Cities

A Country of Cities PDF Author: Vishaan Chakrabarti
Publisher:
ISBN: 9781935202172
Category : Political Science
Languages : en
Pages : 251

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Book Description
In A Country of Cities, author Vishaan Chakrabarti argues that well-designed cities are the key to solving America's great national challenges: environmental degradation, unsustainable consumption, economic stagnation, rising public health costs and decreased social mobility. If we develop them wisely in the future, our cities can be the force leading us into a new era of progressive and prosperous stewardship of our nation. In compelling chapters, Chakrabarti brings us a wealth of information about cities, suburbs and exurbs, looking at how they developed across the 50 states and their roles in prosperity and globalization, sustainability and resilience, and heath and joy. Counter to what you might think, American cities today are growing faster than their suburban counterparts for the first time since the 1920s. If we can intelligently increase the density of our cities as they grow and build the transit systems, schools, parks and other infrastructure to support them, Chakrabarti shows us how both job opportunities and an improved, sustainable environment are truly within our means. In this call for an urban America, he illustrates his argument with numerous infographics illustrating provocative statistics on issues as disparate as rising childhood obesity rates, ever-lengthening automobile commutes and government subsidies that favor highways over mass transit. The book closes with an eloquent manifesto that rallies us to build "a Country of Cities," to turn a country of highways, houses and hedges into a country of trains, towers and trees. Vishaan Chakrabarti is an architect, scholar and founder of PAU. PAU designs architecture that builds the physical, cultural, and economic networks of cities, with an emphasis on beauty, function and user experience. PAU simultaneously advances strategic urbanism projects in the form of master planning, tactical project advice and advocacy.

World Cities Report 2020

World Cities Report 2020 PDF Author: United Nations
Publisher:
ISBN: 9789211328721
Category :
Languages : en
Pages : 416

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Book Description
In a rapidly urbanizing and globalized world, cities have been the epicentres of COVID-19 (coronavirus). The virus has spread to virtually all parts of the world; first, among globally connected cities, then through community transmission and from the city to the countryside. This report shows that the intrinsic value of sustainable urbanization can and should be harnessed for the wellbeing of all. It provides evidence and policy analysis of the value of urbanization from an economic, social and environmental perspective. It also explores the role of innovation and technology, local governments, targeted investments and the effective implementation of the New Urban Agenda in fostering the value of sustainable urbanization.

The Wealth and Poverty of Cities

The Wealth and Poverty of Cities PDF Author: Mario Polèse
Publisher:
ISBN: 0190053712
Category : Business & Economics
Languages : en
Pages : 337

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Book Description
This book provides both an accessible introduction to the economy of cities and an original perspective on what needs to be fixed if cities are to be places of economic opportunity and social cohesion.

The New Localism

The New Localism PDF Author: Bruce Katz
Publisher: Brookings Institution Press
ISBN: 0815731655
Category : Social Science
Languages : en
Pages : 308

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Book Description
The New Localism provides a roadmap for change that starts in the communities where most people live and work. In their new book, The New Localism, urban experts Bruce Katz and Jeremy Nowak reveal where the real power to create change lies and how it can be used to address our most serious social, economic, and environmental challenges. Power is shifting in the world: downward from national governments and states to cities and metropolitan communities; horizontally from the public sector to networks of public, private and civic actors; and globally along circuits of capital, trade, and innovation. This new locus of power—this new localism—is emerging by necessity to solve the grand challenges characteristic of modern societies: economic competitiveness, social inclusion and opportunity; a renewed public life; the challenge of diversity; and the imperative of environmental sustainability. Where rising populism on the right and the left exploits the grievances of those left behind in the global economy, new localism has developed as a mechanism to address them head on. New localism is not a replacement for the vital roles federal governments play; it is the ideal complement to an effective federal government, and, currently, an urgently needed remedy for national dysfunction. In The New Localism, Katz and Nowak tell the stories of the cities that are on the vanguard of problem solving. Pittsburgh is catalyzing inclusive growth by inventing and deploying new industries and technologies. Indianapolis is governing its city and metropolis through a network of public, private and civic leaders. Copenhagen is using publicly owned assets like their waterfront to spur large scale redevelopment and finance infrastructure from land sales. Out of these stories emerge new norms of growth, governance, and finance and a path toward a more prosperous, sustainable, and inclusive society. Katz and Nowak imagine a world in which urban institutions finance the future through smart investments in innovation, infrastructure and children and urban intermediaries take solutions created in one city and adapt and tailor them to other cities with speed and precision. As Katz and Nowak show us in The New Localism, “Power now belongs to the problem solvers.”

OECD Urban Studies Cities in the World A New Perspective on Urbanisation

OECD Urban Studies Cities in the World A New Perspective on Urbanisation PDF Author: OECD
Publisher: OECD Publishing
ISBN: 9264376666
Category :
Languages : en
Pages : 171

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Book Description
Cities are not only home to around half of the global population but also major centers of economic activity and innovation. Yet, so far there has been no consensus of what a city really is. Substantial differences in the way cities, metropolitan, urban, and rural areas are defined across countries hinder robust international comparisons and an accurate monitoring of SDGs. The report Cities in the World: A New Perspective on Urbanisation addresses this void and provides new insights on urbanisation by applying for the first time two new definitions of human settlements to the entire globe: the Degree of Urbanisation and the Functional Urban Area.

Chocolate City

Chocolate City PDF Author: Chris Myers Asch
Publisher: UNC Press Books
ISBN: 1469635879
Category : History
Languages : en
Pages : 624

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Book Description
Monumental in scope and vividly detailed, Chocolate City tells the tumultuous, four-century story of race and democracy in our nation's capital. Emblematic of the ongoing tensions between America's expansive democratic promises and its enduring racial realities, Washington often has served as a national battleground for contentious issues, including slavery, segregation, civil rights, the drug war, and gentrification. But D.C. is more than just a seat of government, and authors Chris Myers Asch and George Derek Musgrove also highlight the city's rich history of local activism as Washingtonians of all races have struggled to make their voices heard in an undemocratic city where residents lack full political rights. Tracing D.C.'s massive transformations--from a sparsely inhabited plantation society into a diverse metropolis, from a center of the slave trade to the nation's first black-majority city, from "Chocolate City" to "Latte City--Asch and Musgrove offer an engaging narrative peppered with unforgettable characters, a history of deep racial division but also one of hope, resilience, and interracial cooperation.

Global Political Cities

Global Political Cities PDF Author: Kent E. Calder
Publisher: Brookings Institution Press
ISBN: 0815739087
Category : Political Science
Languages : en
Pages : 288

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Book Description
Why cities often cope better than nations with today's lightning-fast changes The British Empire declined decades ago, but London remains one of the world's preeminent centers of finance, commerce, and political discourse. London is just one of the global cities assuming greater importance in the post-cold war world—even as many national governments struggle to meet the needs of their citizens. Global Political Cities shows how and why cities are re-asserting their historic role at the forefront of international economic and political life. The book focuses on fifteen major cities across Europe, Asia, and the United States, including New York, London, Tokyo, Brussels, Seoul, Geneva, and Hong Kong, not to mention Beijing and Washington, D.C. In addition to highlighting the achievements of high-profile mayors, the book chronicles the growing influence of think tanks, mass media, and other global agenda setters, in their local urban political settings. It also shows how these cities serve in the Internet age as the global stage for grassroots appeals and protests of international significance. Global Political Cities shows why cities cope much better than nations with many global problems—and how their strengths can help transform both nations and the broader world in future. The book offers important insights for students of both international and comparative political economy; diplomats and other government officials; executives of businesses with global reach; and general readers interested in how the world is changing around them.