National Westminster Bank Plc SWOT Analysis PDF Download
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Languages : en
Pages : 0
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Author: John Westwood
Publisher: Kogan Page Publishers
ISBN: 9780749441784
Category : Business & Economics
Languages : en
Pages : 380
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Book Description
Planning is one of the most important roles of management, and a company's marketing plan is a key input to their business strategy. It should identify the most promising business opportunities and outline how to penetrate, capture and maintain positions in identified markets. Yet many books on marketing plans are overly academic, long on theory and short on examples. The Marketing Planning Workbook is an antidote to that approach. Highly practical and only including as much theory as is necessary, it will help anyone to understand the principles of marketing planning so that they can assemble any type of plan. The whole planning process is dealt with step by step, using models of six small businesses in a range of industries. Topics covered include: what is a marketing plan, the marketing audit, setting marketing objectives, devising marketing strategies, distribution, advertising, sales promotion, planning for a new product, developing new sales areas, budgets, income statements, and writing and presenting a plan.Small businesses do not have surplus people to do their marketing planning. This book will enable busy people to prepare marketing plans in a time-effective manner.
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Languages : en
Pages : 0
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Category :
Languages : en
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Author: Brian Kenny
Publisher: Routledge
ISBN: 1134860811
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
Written especially for owners and employees of small businesses, as well as students in this specialized area, this book, originally published in 1989, is a concise introduction to marketing in the small business. It focuses on the nature of marketing and the benefits of its applications, even where resources are limited. Stressing the marketing strategy issues and the need for marketing information, it discusses the scope and limitations of marketing and its relevance for small businesses. The book covers specific areas of marketing decisions relating to product, pricing, distribution and promotion and it also deals with specialist themes, notably international and government markets, franchising and technology. Case examples are included throughout the text, and detailed case studies are given at the end of each chapter.
Author: Pippa Norris
Publisher: Cambridge University Press
ISBN: 1108508766
Category : Political Science
Languages : en
Pages : 391
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Book Description
Today a general mood of pessimism surrounds Western efforts to strengthen elections and democracy abroad. If elections are often deeply flawed or even broken in many countries around the world, can anything be done to fix them? To counter the prevailing ethos, Pippa Norris presents new evidence for why programs of international electoral assistance work. She evaluates the effectiveness of several practical remedies, including efforts designed to reform electoral laws, strengthen women's representation, build effective electoral management bodies, promote balanced campaign communications, regulate political money, and improve voter registration. Pippa Norris argues that it would be a tragedy to undermine progress by withdrawing from international engagement. Instead, the international community needs to learn the lessons of what works best to strengthen electoral integrity, to focus activities and resources upon the most effective programs, and to innovate after a quarter century of efforts to strengthen electoral integrity.
Author: Various Authors,
Publisher: Taylor & Francis
ISBN: 1134873832
Category : Business & Economics
Languages : en
Pages : 4620
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Book Description
Originally published between 1982 and 1996, and addressing issues of central importance to the competitiveness of firms and economies, the volumes in this set draw together research by leading academics in the area and provides a rigorous examination of key issues relating to employment in small businesses. They: Study both the growth and the barriers to growth of small firms Examine problems of rurality Investigate the variation in rates of new venture initiations across manufacturing industries Include a wide range of national case studies from Sweden, the Netherlands, the UK, Greece, Spain, Israel and Indonesia. Discuss marketing in the small business and the relationship between small and large firms in an advanced capitalist economy Reassess economic theories concerned with concentration and competition the relationship between small and large firms in an advanced capitalist economy Analyse the managerial factors most closely associated with successful small firms
Author: Vitor Gaspar
Publisher:
ISBN: 9789291813483
Category : Banks and banking
Languages : en
Pages : 334
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Book Description
Author: Aidan Ricketts
Publisher: Zed Books Ltd.
ISBN: 1780324138
Category : Political Science
Languages : en
Pages : 302
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Book Description
A priceless resource for everyone ready to make a difference, environmental activist Aidan Ricketts offers a step-by-step handbook for citizens eager to start or get involved in grass-roots movements and beyond. Providing all essential practical tools, methods and strategies needed for a successful campaign and extensively discussing legal and ethical issues, this book empowers its readers to effectively promote their cause. Lots of ready-to-use documents and comprehensive information on digital activism and group strategy make this book an essential companion for any campaign. Including case studies from the US, UK, Canada and Australia, this is the ultimate guidebook to participatory democracy.
Author: Robert M. Grant
Publisher: Wiley
ISBN: 9781119941897
Category : Business & Economics
Languages : en
Pages : 842
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Book Description
Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text. In this new edition, he includes an even greater focus on strategy implementation that reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency, and globalization with local responsiveness. This edition also incorporates some of the key strategic issues of today including: post-financial crisis adjustment, the continuing rise of China, India and Brazil, and the increased emphasis on ethics and sustainability. Coverage is also provided on strategy in not-for-profit organizations. Contemporary Strategy Analysis, Text and Cases 8th Edition combines the text with an updated collection of 20 case studies. It is suitable for both MBA and advanced undergraduate students. Additional teaching resources are also available for instructors, including an instructor’s manual, case teaching notes, test bank, teaching slides, case video clips and extra cases. All of these resources can be accessed via the companion website: www.contemporarystrategyanalysis.com
