Narrative Advertising Models and Conceptualization in the Digital Age PDF Download
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Author: Y?lmaz, Recep
Publisher: IGI Global
ISBN: 152252374X
Category : Business & Economics
Languages : en
Pages : 383
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Book Description
The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of advertisement creativity can be explored. Narrative Advertising Models and Conceptualization in the Digital Age is a pivotal reference source that features the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for business managers, researchers, academics, graduate students, and professionals interested in the enhancement of advertising strategies.
Author: Y?lmaz, Recep
Publisher: IGI Global
ISBN: 152252374X
Category : Business & Economics
Languages : en
Pages : 383
Get Book Here
Book Description
The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of advertisement creativity can be explored. Narrative Advertising Models and Conceptualization in the Digital Age is a pivotal reference source that features the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for business managers, researchers, academics, graduate students, and professionals interested in the enhancement of advertising strategies.
Author: Yilmaz, Recep
Publisher: IGI Global
ISBN: 1522597913
Category : Business & Economics
Languages : en
Pages : 436
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Book Description
Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions with the widespread use of digital media. The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, business professionals, copywriters, students, and practitioners will find this text useful in furthering their research exposure to evolutionary techniques in advertising.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522571175
Category : Business & Economics
Languages : en
Pages : 1590
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Book Description
The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.
Author: Y?lmaz, Recep
Publisher: IGI Global
ISBN: 1522553584
Category : Social Science
Languages : en
Pages : 633
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Book Description
Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic world in addressing both theoretical and practical dimensions of transmedia storytelling. The Handbook of Research on Transmedia Storytelling and Narrative Strategies is a critical scholarly resource that explores the connections between consumers of media content and information parts that come from multimedia platforms, as well as the concepts of narration and narrative styles. Featuring coverage on a wide range of topics such as augmented reality, digital society, and marketing strategies, this book explores narration as a method of relating to consumers. This book is ideal for advertising professionals, creative directors, academicians, scriptwriters, researchers, and upper-level graduate students seeking current research on narrative marketing strategies.
Author: K?r, Serpil
Publisher: IGI Global
ISBN: 1799810453
Category : Computers
Languages : en
Pages : 369
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Book Description
Social media and new social facilities have made it necessary to develop new media design processes with different communication strategies in order to promote sustainable communication. Visual communication emphasizes messages that are transmitted through visual materials in order to effectively communicate emotions, thoughts, and concepts using symbols instead of words. Social networks present an ideal environment for utilizing this communication technique. New Media and Visual Communication in Social Networks is a pivotal scholarly publication that examines communication strategies in the context of social media and new digital media platforms and explores the effects of visual communication on social networks, visual identity, television, magazines, newspapers, and more. Highlighting a range of topics such as consumer behavior, visual identity, and digital pollution, this book is essential for researchers, practitioners, entrepreneurs, policymakers, and educators.
Author: Pradeep Kumar, T.S.
Publisher: IGI Global
ISBN: 1668436124
Category : Computers
Languages : en
Pages : 269
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Book Description
In the event of a disastrous event leading to the loss of communication networks, ad-hoc networks are a potent wireless communication resource because of their unique features including being quickly deployable and having a distributed nature, large coverage area, reduced cost, and more. Flying ad-hoc networks (FANETS) and vehicular ad-hoc networks (VANETS) are the future technology and can solve many problems in e-commerce delivery through drones, agriculture, vaccine delivery, and more. The unique characteristics of these networks and special requirements have created new challenges for the research community in recent decades. Modelling and Simulation of Fast-Moving Ad-Hoc Networks (FANETs and VANETs) enhances the modelling and simulation aspects of FANETS and VANETS and understands the protocols in mac layer and network layers for fast-moving ad-hoc networks. It presents simulations run using various simulation tools and measures the performance metrics of ad-hoc networks. Covering topics such as emulation tools, secure communication, and modelling software, this premier reference source is an excellent resource for computer scientists, IT specialists, business leaders and managers, supply chain and logistics management, libraries, students, government officials, international organizations, law enforcement, engineers, agriculturalists, researchers, and academicians.
Author: Soares, Celia
Publisher: IGI Global
ISBN: 1799836711
Category : Art
Languages : en
Pages : 279
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Book Description
New media has been gaining importance in the academic world as well as the artistic world through the concept of new media art. As the connections between art and communication technologies grow and further embrace a wide range of concepts, interpretations, and applications, the number of disciplines that will be touched will likewise continue to expand. Multidisciplinary Perspectives on New Media Art is a collection of innovative research on the methods and intersections between new media, artistic practices, and digital technologies. While highlighting topics including audience relationship, digital art, and computer animation, this book is ideally designed for academicians, researchers, high-level art students, and art professionals.
Author: Endong, Floribert Patrick C.
Publisher: IGI Global
ISBN: 1522593144
Category : Social Science
Languages : en
Pages : 383
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Book Description
Much of what the world knows about the United States of America is constructed and spread through global media. One can hardly find a country where news events involving the U.S.A. do not attract media attention, controversy, or at least invoke some level of critical thought. Popular Representations of America in Non-American Media provides emerging research exploring how non-American media covers and represents the U.S.A. through a critical review that demonstrates how foreign media representations of the country have varied according to periods in history, political leadership, and current ideological and socio-cultural affinities. The publication also conversely examines Americans perceptions of foreign media representations of their country. Featuring coverage on a broad range of topics such as neocolonialism, political science, and popular culture, this book is ideally designed for students, scholars, media specialists, policymakers, international relation experts, politicians, and other professionals seeking current research on different perspectives on non-American medias representation of the U.S.A. and Americans.
Author: Ebrahimi, Maryam
Publisher: IGI Global
ISBN: 1799882373
Category : Social Science
Languages : en
Pages : 234
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Book Description
Both misinformation and disinformation lead to lasting misperceptions that can pose dangers to the public. While information manipulation has always existed, modern technology allows for misinformation to spread further and quicker than ever before. Especially during times in which misinformation has a greater potential reach and a more captivated audience, it is important to recognize its impact on society. Information Manipulation and Its Impact Across All Industries focuses on information manipulation in different areas including finance and economy, health, society, and more. It considers the effects of misinformation and disinformation on organizations, human resources, citizens, and governments. Additionally, it describes detection models and approaches of misinformation and disinformation as well as anti-misinformation actions, policies, and laws. Covering topics such as cybersecurity, online health misinformation, and social capital, this book is a dynamic resource for managers, engineers, researchers, lecturers, advanced students, professors, academicians, and professional institutions.
Author: Kumar, Ashwani
Publisher: IGI Global
ISBN: 1799827976
Category : Computers
Languages : en
Pages : 278
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Book Description
The use of digital images in today’s modernized market is rapidly increasing throughout organizations due to the prevalence of social media and digital content. Companies who wish to distribute their content over the internet face numerous security risks such as copyright violation. Advanced methods for the protection and security of digital data are constantly emerging, and up-to-date research in this area is lacking. Advancements in Security and Privacy Initiatives for Multimedia Images is a collection of innovative research on the methods and applications of contemporary techniques for the security and copyright protection of images and their distribution. While highlighting topics including simulation-based security, digital watermarking protocols, and counterfeit prevention, this book is ideally designed for security analysts, researchers, developers, programmers, academicians, practitioners, students, executives, educators, and policymakers seeking current research on modern security improvements for multimedia images.
