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Author: Brad Flowers
Publisher: Entrepreneur Press
ISBN: 1613084234
Category : Business & Economics
Languages : en
Pages : 162
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Book Description
NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out. In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You’ll learn how to: Set clear goals for your name and brand before you start Craft a brainstorming list based on your business mission Build a brand unique to you by creating your own word Find the balance between “cool” and clear Narrow down your list of names with five easy tests
Author: Brad Flowers
Publisher: Entrepreneur Press
ISBN: 1613084234
Category : Business & Economics
Languages : en
Pages : 162
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Book Description
NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out. In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You’ll learn how to: Set clear goals for your name and brand before you start Craft a brainstorming list based on your business mission Build a brand unique to you by creating your own word Find the balance between “cool” and clear Narrow down your list of names with five easy tests
Author: Victor S. Navasky
Publisher: Open Road Media
ISBN: 1480436216
Category : History
Languages : en
Pages : 802
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Book Description
Winner of the National Book Award: The definitive history of Joe McCarthy, the Hollywood blacklist, and HUAC explores the events behind the hit film Trumbo. Drawing on interviews with over one hundred and fifty people who were called to testify before the House Un-American Activities Committee—including Elia Kazan, Ring Lardner Jr., and Arthur Miller—award-winning author Victor S. Navasky reveals how and why the blacklists were so effective and delves into the tragic and far-reaching consequences of Joseph McCarthy’s witch hunts. A compassionate, insightful, and even-handed examination of one of our country’s darkest hours, Naming Names is at once a morality play and a fascinating window onto a searing moment in American cultural and political history.
Author: Oliviu Felecan
Publisher: Springer Nature
ISBN: 3030731863
Category : Language Arts & Disciplines
Languages : en
Pages : 502
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Book Description
This edited book examines names and naming policies, trends and practices in a variety of multicultural contexts across America, Europe, Africa and Asia. In the first part of the book, the authors take theoretical and practical approaches to the study of names and naming in these settings, exploring legal, societal, political and other factors. In the second part of the book, the authors explore ways in which names mirror and contribute to the construction of identity in areas defined by multiculturalism. The book takes an interdisciplinary approach to onomastics, and it will be of interest to scholars working across a number of fields, including linguistics, sociology, anthropology, politics, geography, history, religion and cultural studies.
Author: Carole Hough
Publisher: Oxford University Press
ISBN: 019163042X
Category : Language Arts & Disciplines
Languages : en
Pages : 801
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Book Description
In this handbook, scholars from around the world offer an up-to-date account of the state of the art in different areas of onomastics, in a format that is both useful to specialists in related fields and accessible to the general reader. Since Ancient Greece, names have been regarded as central to the study of language, and this has continued to be a major theme of both philosophical and linguistic enquiry throughout the history of Western thought. The investigation of name origins is more recent, as is the study of names in literature. Relatively new is the study of names in society, which draws on techniques from sociolinguistics and has gradually been gathering momentum over the last few decades. The structure of this volume reflects the emergence of the main branches of name studies, in roughly chronological order. The first Part focuses on name theory and outlines key issues about the role of names in language, focusing on grammar, meaning, and discourse. Parts II and III deal with the study of place-names and personal names respectively, while Part IV outlines contrasting approaches to the study of names in literature, with case studies from different languages and time periods. Part V explores the field of socio-onomastics, with chapters relating to the names of people, places, and commercial products. Part VI then examines the interdisciplinary nature of name studies, before the concluding Part presents a selection of animate and inanimate referents ranging from aircraft to animals, and explains the naming strategies adopted for them.
Author: Rob Meyerson
Publisher: Business Expert Press
ISBN: 1637421567
Category : Business & Economics
Languages : en
Pages : 233
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Book Description
You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.
Author: Stanley Lieberson
Publisher: Yale University Press
ISBN: 9780300083859
Category : Social Science
Languages : en
Pages : 366
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Book Description
What accounts for our tastes? Why and how do they change over time? Stanley Lieberson analyzes children's first names to develop an original theory of fashion. He disputes the commonly-held notion that tastes in names (and other fashions) simply reflect societal shifts.
Author: Michael Ohl
Publisher: MIT Press
ISBN: 0262037769
Category : Science
Languages : en
Pages : 312
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Book Description
From Tyrannosaurus rex to Heteropoda davidbowie: scientific naming as a joyful and creative act. Tyrannosaurus rex. Homo sapiens. Heteropoda davidbowie. Behind each act of scientific naming is a story. In this entertaining and illuminating book, Michael Ohl considers scientific naming as a joyful and creative act. There are about 1.8 million discovered and named plant and animal species, and millions more still to be discovered. Naming is the necessary next step after discovery; it is through the naming of species that we perceive and understand nature. Ohl explains the process, with examples, anecdotes, and a wildly varied cast of characters. He describes the rules for scientific naming; the vernacular isn't adequate. These rules—in standard binomial nomenclature, the generic name followed by specific name—go back to Linnaeus; but they are open to idiosyncrasy and individual expression. A lizard is designated Barbaturex morrisoni (in honor of the Doors' Jim Morrison, the Lizard King); a member of the horsefly family Scaptia beyonceae. Ohl, a specialist in “winged things that sting,” confesses that among the many wasp species he has named is Ampulex dementor, after the dementors in the Harry Potter novels. Scientific names have also been deployed by scientists to insult other scientists, to make political statements, and as expressions of romantic love: “I shall name this beetle after my beloved wife.” The Art of Naming takes us on a surprising and fascinating journey, in the footsteps of the discoverers of species and the authors of names, into the nooks and crannies and drawers and cabinets of museums, and through the natural world of named and not-yet-named species.
Author: Marjorie Elizabeth Plummer
Publisher: Berghahn Books
ISBN: 1789202116
Category : History
Languages : en
Pages : 280
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Book Description
Throughout the many political and social upheavals of the early modern era, names were words to conjure by, articulating significant historical trends and helping individuals and societies make sense of often dramatic periods of change. Centered on onomastics—the study of names—in the German-speaking lands, this volume, gathering leading scholars across multiple disciplines, explores the dynamics and impact of naming (and renaming) processes in a variety of contexts—social, artistic, literary, theological, and scientific—in order to enhance our understanding of individual and collective experiences.
Author: Scott Rubin
Publisher: Workman Publishing
ISBN: 164170344X
Category : Family & Relationships
Languages : en
Pages : 417
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Book Description
The ultimate book of baby names for comic book nerds, sci-fi fans and more—with the meanings and stories behind more than 1,000 names! Having trouble finding a baby name that celebrates your favorite fandom? Whether you want your child’s name to stand out in a crowd or fit in on the playground, Naming Your Little Geek is here to save the day! This ultimate guidebook is complete with every name a geek could want to give their baby—from Anakin and Frodo to Indiana and Clark; and from Gwen and Wanda to Buffy and Xena—plus their meanings, and a list of all the legends who have borne them. Naming Your Little Geek covers everything from comic book superheroes to role-playing game icons, Starfleet officers to sword and sorcery legends with characters who have appeared on film and TV, in novels and comic books, on the tabletop, and beyond. With nearly 1,100 names referencing more than 4,400 characters from over 1,800 unique sources, it's the perfect resource for parents naming a child or anyone looking for a super cool and meaningful new name.
Author: Mavis Himes
Publisher: Rowman & Littlefield
ISBN: 1442259795
Category : Psychology
Languages : en
Pages : 239
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Book Description
Our proper name is as much a part of us as our own skin. It travels with us like a passport, testifying to our unique presence on this earth. The articulation of our name rolls off our tongue with ease and familiarity, yet we rarely turn and examine the part our name plays in what makes us who we are. Our first name reflects the hopes and dreams of our parents and family, our culture, and our own sense of self, while our surname carries our ancestral history, a branding of both affiliation and transmission. In The Power of Names, Mavis Himes explores both the profound ambivalence that many of us feel toward our names and the conscious and unconscious impact our names have on our lives, sometimes for good and sometimes for ill. She explores such questions as: What do our names mean? How do they influence our destiny? What does it mean to lose or change our name - and what does this reveal or conceal about who we are? Himes engages readers through a skillful interweaving of reflections on her own Jewish surname, shortened by immigrant ancestors to accommodate a new life in a new world; the historical and cultural impact of a group on naming practices; the various ways different cultures celebrate the naming of infants; the power of names in myth and legend; and the impact of names on friends and patients from her practice. Readers are invited to consider their own names, the names they give others, and the names of those around them as a starting point for understanding the stories of our lives.
