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Author: Robert Scoble
Publisher: Wiley
ISBN: 0471790230
Category : Business & Economics
Languages : en
Pages : 251
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Book Description
From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations. According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers -- meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line. The authors use more than 50 case histories to explain why blogging is an efficient and credible method of business communication. You'll find yourself excited about the possibilities blogs present after reading just a few pages. Discover how: Prominent business leaders, including Mark Cuban of the Dallas Mavericks, Bob Lutz from General Motors, and Jonathan Schwartz of Sun Microsystems, are beginning to use blogs to connect with their customers in new ways. Blogging has changed the rules of communication and competition. You can launch an effective blogging strategy and the reasons why you should. Featuring a foreword by Tom Peters, this is a resource you and your business can't do without.
Author: Robert Scoble
Publisher: Wiley
ISBN: 0471790230
Category : Business & Economics
Languages : en
Pages : 251
Get Book Here
Book Description
From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations. According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers -- meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line. The authors use more than 50 case histories to explain why blogging is an efficient and credible method of business communication. You'll find yourself excited about the possibilities blogs present after reading just a few pages. Discover how: Prominent business leaders, including Mark Cuban of the Dallas Mavericks, Bob Lutz from General Motors, and Jonathan Schwartz of Sun Microsystems, are beginning to use blogs to connect with their customers in new ways. Blogging has changed the rules of communication and competition. You can launch an effective blogging strategy and the reasons why you should. Featuring a foreword by Tom Peters, this is a resource you and your business can't do without.
Author: Scoble
Publisher: John Wiley & Sons
ISBN: 9788126510078
Category :
Languages : en
Pages : 274
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Book Description
Naked Conversations explains the why and how of blogging to business people. It helps businesses strip away the layers of corpspeak (consisting of a mixture of bull, polish, and obfuscation) that prevent businesses and customers from really getting to know each other. It shows businesses how to use blogs to have a meaningful dialog with customers and partners without layers of polish and shine that customers know obscure real meaning.· Souls of the Borg· Everything Never Changes· Word of Mouth on Steroids· Direct Access· Little Companies, Long Reach· Consultants Who Get It· Survival of the Publicists· Blogs and National Cultures· Thorns in the Roses· Doing It Wrong· Doing It Right· How to Not Get Dooced· Blogging in a Crisis· Emerging Technology· The Conversational Era
Author:
Publisher:
ISBN:
Category : Blogs
Languages : en
Pages :
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Book Description
Author:
Publisher:
ISBN: 9781775443193
Category :
Languages : en
Pages : 8
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Book Description
Author: BusinessNews Publishing,
Publisher: Primento
ISBN: 2511016192
Category : Computers
Languages : en
Pages : 45
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Book Description
The must-read summary of Robert Scoble and Shel Israel's book: "Naked Conversations: How Blogs Are Changing the Way Businesses Talk with Customers". This complete summary of the ideas from Robert Scoble and Shel Israel's book "Naked Conversations" shows how blogs changed from being quirky entities for exhibitionists to crossing over into the broader business community. "Blogging" is becoming an extremely effective form of two-way communication between companies and their customers. In their book, the authors explain how blogs make customers feel that they are getting inside information about what's happening inside the corporation. This summary demonstrates how running a blog can prompt conversation between you and your customer and how you can reach out to new customers. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Naked Conversations" and discover how you can use blogging as a powerful communications tool between you and your customers.
Author: Robert Scoble
Publisher:
ISBN:
Category :
Languages : tr
Pages : 287
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Book Description
Author: Bernie Borges
Publisher: Wheatmark, Inc.
ISBN: 1604942886
Category : Business & Economics
Languages : en
Pages : 313
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Book Description
"Today's buyers want to be engaged differently than in years past, and many traditional marketing tactics simply do not work anymore. Social media marketing is a revolutionary way to build solid relationships with buyers long before first contact. Marketing 2.0 demonstrates through strategies, tactics, and real world examples that the greatest risk to businesses is NOT adopting these indispensable social media marketing techniques" -- Cover.
Author: Michael A. Banks
Publisher: John Wiley & Sons
ISBN: 0470262141
Category : Computers
Languages : en
Pages : 322
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Book Description
Among more than 102,000,000 blogs, a few stand out as influential, ground-breaking, and singularly successful. These thirty bloggers, who write about everything from business trends to parenting, have been featured in Wired magazine, Popular Science, and on CNN, NPR, MSNBC, and 20/20. In one-on-one conversations with Michael A. Banks, these innovative, creative thinkers have shared their tactics, their philosophies, what drives them, how they mine for subject matter, and their personal secrets for success. Come and learn from the masters.
Author: Tom Masters
Publisher: Orion Wellspring Inc
ISBN: 0979461405
Category : Blogs
Languages : en
Pages : 152
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Book Description
A STEP-BY-STEP APPROACH TO BLOGGING THAT WILL MAKE YOUR BLOG STAND OUT The first blogs appeared only a few years ago; today there are over 50 million blogs and counting. Blogs are being used by political candidates to debate issues, by consumer advocates to evaluate products and services, by writers and artists to communicate with their audiences and by individuals to share their everyday experiences. In this lively and informative introduction to blogging, Tom Masters takes you step-by-step through the process of planning, building and managing your blog. In Blogging Quick & Easy, you will discover: -How others are using blogs -How blogs work and the different types of blogging tools -Blog writing techniques that attract readers -Tips to help you reach more readers -How to track and measure your readership -How you can earn income from your blog Blogging is a powerful new way to communicate your ideas to a large audience. But it takes careful planning and management to realize the potential of this new medium. Blogging Quick & Easy helps you understand and apply proven techniques to make your blog stand out from the crowd.
Author: Robert Walsh
Publisher: Apress
ISBN: 1430203218
Category : Computers
Languages : en
Pages : 361
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Book Description
Clear Blogging, an Apress Technology in Action book, answers in non-technical terms what blogging has to offer and why and how you should blog. If you’ve never read a blog, but keep hearing that term on the news, Clear Blogging shows why blogging has shaken up mainstream media, and how you could end up on CNN. If you’ve just begun reading blogs, it’s your travel guide to the Blogosphere. Includes 50 interviews with successful bloggers who influence products, policy makers, potential employers and millions of readers and gain an online reputation - and real profits - from blogging.
