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Author: Stephen Waddington
Publisher:
ISBN: 9781364971519
Category :
Languages : en
Pages :
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Book Description
#PRstack is the largest crowd-sourced education effort in the history of PR practice. 30 free guides are now available to help public relations professionals get better at digital PR.This second book comprises a series of case studies by public relations practitioners exploring modern aspects of PR practice. 30 contributors created over 40 practical examples of tools used in public relations, content marketing, and search engine optimisation (SEO).
Author: Stephen Waddington
Publisher:
ISBN: 9781364971519
Category :
Languages : en
Pages :
Get Book Here
Book Description
#PRstack is the largest crowd-sourced education effort in the history of PR practice. 30 free guides are now available to help public relations professionals get better at digital PR.This second book comprises a series of case studies by public relations practitioners exploring modern aspects of PR practice. 30 contributors created over 40 practical examples of tools used in public relations, content marketing, and search engine optimisation (SEO).
Author: Stephen Waddington
Publisher:
ISBN: 9781320606530
Category :
Languages : en
Pages :
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Book Description
My PRstack consists of a series of case studies by public relations practitioners exploring modern aspects of public relations practice.There are 19 contributors and 40+ practical examples of tools used in public relations, content marketing and search engine optimisation.
Author: Ian Frederick Jones
Publisher: SEG Books
ISBN: 1560801476
Category : Science
Languages : en
Pages : 1427
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Book Description
Compilation of material published 1983-2004.
Author: Trevor Young
Publisher: Digital Citizen
ISBN: 0648669610
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
Are you struggling to cut through the noise and convey your message to the marketplace? Become your own media channel and tell your stories like a PR pro! We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or your business—because you haven’t given them a reason to. Meanwhile, marketers and PR pros are beginning to accept that many of the methods they’ve been using to reach potential customers and influencers simply don’t work anymore. Bottom line: Standing out, getting noticed and resonating in the marketplace is a growing challenge for businesses and organizations, large and small. Trust and reputation have never been more important in business. Learn how to harness the power of both public relations and content marketing to build recognition, influence and credibility for your business, organization or personal brand. In this book, veteran public relations practitioner and marketing speaker Trevor Young—aka “The PR Warrior”—shows you how to strategically use content marketing for PR to: - Humanize your company or organization - Deepen the connection your brand has with consumers - Grow your influence within the industry you operate - Build familiarity and trust in the marketplace - Connect with the people who influence your clients and customers - Increase new business leads and sales - Reduce the customer’s buying cycle - Make paid-for advertising work harder Written for entrepreneurs, change agents, business leaders, marketers and PR practitioners, Content Marketing for PR is your essential guide to building a visible brand that’s recognized, respected and relevant in today’s noisy social world.
Author: John C. Bancroft
Publisher: SEG Books
ISBN: 156080145X
Category : Science
Languages : en
Pages : 483
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Book Description
This volume is designed to give the practicing geophysicist an understanding of the principles of prestack migration, presented with intuitive reasoning that avoids difficult math. Modeling with common-shot record and a constant-offset section are used to introduce prestack migration. New material in this revised edition of the original 1998 book includes algorithms that lead to and include Claerbout's inversion method.
Author: Alison Theaker
Publisher: Routledge
ISBN: 1317192729
Category : Social Science
Languages : en
Pages : 357
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Book Description
The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical concepts and both original and established methodological approaches. Case studies and interviews are featured to provide real-world context and advice for professional development. The new edition is fully revised with brand new case studies and updated content which reflect significant developments in theory and contemporary practice. It puts particular emphasis on the use of technology (including automation) and social media in current public relations planning, corporate communications and stakeholder engagement. The book is divided into four parts; covering the profession, public relations planning, corporate communication and stakeholder engagement. Features include: definitions of key terms contemporary case studies interviews with practitioners handy checklists practical activities and assignments. By combining theory and practice, with an invaluable insight from experts in the field, this guide will introduce readers to all the professional skills needed for a career in public relations.
Author:
Publisher:
ISBN:
Category : Electronic journals
Languages : en
Pages : 708
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Book Description
Author: Clea Bourne
Publisher: Springer Nature
ISBN: 3031139569
Category : Language Arts & Disciplines
Languages : en
Pages : 244
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Book Description
This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself, its issues and concerns. Drawing on different textual genres and discursive strategies, the author examines the shifting boundaries between PR and adjacent fields such as advertising, marketing and journalism – and illuminates varied lifeworlds of PR professionals from different backgrounds, races and genders. Written for academics, practitioners and those interested in the world of public relations, the book will also be enjoyed by young professionals working in this interesting and fast-changing occupation.
Author: Gijs J. O. Vermeer
Publisher: SEG Books
ISBN: 1560803037
Category : Science
Languages : en
Pages : 369
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Book Description
Details the properties of 3D acquisition geometries and shows how they naturally lead to the 3D symmetric sampling approach to 3D survey design. Many examples are used to illustrate choices of acquisition parameters, and the link between survey parameters and noise suppression as well as imaging is an intrinsic part of the contents.
Author: Özdoğan Yilmaz
Publisher: SEG Books
ISBN: 1560800941
Category : Science
Languages : en
Pages : 2065
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Book Description
Expanding the author's original work on processing to include inversion and interpretation, and including developments in all aspects of conventional processing, this two-volume set is a comprehensive and complete coverage of the modern trends in the seismic industry - from time to depth, from 3D to 4D, from 4D to 4C, and from isotropy to anisotropy.
