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Author: Scott McLean
Publisher:
ISBN: 9781936126118
Category : Business communication
Languages : en
Pages : 408
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Book Description
Author: Scott McLean
Publisher:
ISBN: 9781936126118
Category : Business communication
Languages : en
Pages : 408
Get Book Here
Book Description
Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Troll Lord Games
Publisher: Troll Lord Games
ISBN: 9781936822355
Category : Reference
Languages : en
Pages : 551
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Book Description
Writers, game designers, teachers, and students ~this is the book youve been waiting for! Written by storytellers for storytellers, this volume offers an entirely new approach to word finding. Browse the pages within to see what makes this book different:
Author: Malcolm Beverley Willis
Publisher: Howell Books
ISBN: 9780876055519
Category : Breeding
Languages : en
Pages : 0
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Book Description
Written for the layperson and the scientist alike, this study of how heredity affects physical and behavioral conditions in dogs includes basic genetic principles, polygenic inheritance, inheritance of many desirable and undesirable features, genetic diseases, and much more.
Author: David Frei
Publisher: Fox Chapel Publishing
ISBN: 193704923X
Category : Pets
Languages : en
Pages : 226
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Book Description
David Frei’s heartwarming collection of stories about the therapy dogs in his life and the people whom they touch, Angel on a Leash celebrates the “ministry” that Frei shares with his wife, Chaplain Cherilyn Frei, the director of spiritual care at the Ronald McDonald House of New York.Frei may be the most recognizable face and name in the dog sport, as “the Voice of Westminster,” the famous New York kennel club for which he has worked for the past two decades, but his true passion in dogs is therapy work. In the book’s eighteen chapters, Frei retells the stories of the everyday miracles he’s witnessed his therapy dogs perform over hundreds of trips to their favorite places. Currently in his second generation of therapy dogs, Frei gives his Cavalier King Charles Spaniel “Angel” and Brittany “Grace” all the credit for the life-altering work they do cheering up ailing children at Morgan Stanley’s Children’s Hospital, spending time with recovering patients at NewYork- Presbyterian Hospital, and placing a paw in the hand of world-weary veterans at the Washington DC VA Medical Center. Never sappy or sentimental, Frei’s writing style is straightforward and honest with a swiftness that keeps the reader turning pages (and wiping tears). Beyond the inspiring storytelling, the book also offers practical advice to potential therapy dog handlers about how to get a dog certified with a proper registry, the responsibilities that accompany therapy work, and the importance of community involvement. Frei’s association with Westminster yielded the formation of a nonprofit organization called Angel on a Leash (the book’s namesake), which Frei was the key founder. Although the organization is now a separate entity from its famous “parent,” Best in Show winners of Westminster have frequently retired from the show ring into the realm of therapy work, receiving Frei’s encouragement and guidance. Among the many exquisite moments captured in the book’s photography section are portraits of Rufus, the Colored Bull Terrier; James, the English Spring Spaniel; and Uno, the Beagle, all supreme victors of the famous show, spending time with children on therapy visits.
Author: Kristin Czarnecki
Publisher: Oxford University Press
ISBN: 0983533903
Category : Literary Criticism
Languages : en
Pages : 259
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Book Description
Virginia Woolf and the Natural World is a compilation of thirty-one essays presented at the twentieth annual international conference on Virginia Woolf. This volume explores Woolf's complex engagement with the natural world, an engagement that was as political as it was aesthetic. The diversity of topics within this collection-ecofeminism, the nature of time, the nature of the self, nature and sporting, botany, climate, and landscape, just to name a few-fosters a deeper understanding of the nature of nature in Woolf's works. Contributors include Bonnie Kime Scott, Carrie Rohman, Diana Swanson, Elisa Kay Sparks, Beth Rigel Daugherty, Jane Goldman, and Diane Gillespie, among many others from the international community of Woolf scholars.
Author: Charles Sumner Olcott
Publisher:
ISBN:
Category : England
Languages : en
Pages : 570
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Book Description
Author: Guinness World Records
Publisher: Guinness World Records
ISBN: 1908843837
Category : Games & Activities
Languages : en
Pages : 218
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Book Description
Now in its eighth edition, Guinness World Records Gamer's Edition is the ultimate guide to videogames. With all-new design and photography, the fresh-looking 2015 edition is packed full of news and views about the most up-to-date achievements and developments in gaming. It offers the most dazzling images from this year's top titles, along with fascinating facts, figures and features on the games and characters you love – from Minecraft to the world-beating Grand Theft Auto V, from thrilling new games to all-time classics. The latest edition includes gameplay tips and hints, interviews and features exploring gaming from different perspectives, and quotes from leading figures in the industry. Find out about the biggest-selling games, the highest scores, and the world's most amazing gamers. Read about the latest hardware developments in the battle of the eight-generation consoles, and explore the most exciting news stories across all the major gaming genres.
Author: Disney Book Group
Publisher: Disney Electronic Content
ISBN: 1368050697
Category : Juvenile Fiction
Languages : en
Pages : 28
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Book Description
Read along with Disney! When Bob tells the pups they're going to help out at the local pet adoption event, Adopt-a-palooza, Bingo and Rolly can't wait to go. But when an energetic little puppy runs away, Bingo and Rolly make it their mission to bring him back....and then help him find the perfect pet owner to call his own!
Author: Susan Urmston Philips
Publisher: Waveland Press
ISBN: 1478609958
Category : Social Science
Languages : en
Pages : 168
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Book Description
A classic in the fields of educational anthropology and sociolinguistics, this volume offers much to the understanding of the organization of communication in the classroom. With an approach that balances both theory and application, Philips explores the experience of Warm Springs Indian children in an American school. She reveals the ways in which the daily interactions among the teachers and students place the Indian children in a subordinate position not only by virtue of their status as children and students relative to adult teachers, but also as Indians relative to the dominant Euro-American culture. While this book is ostensibly about the experience of the Warm Springs children, it also expresses important insights for anyone who seeks to understand the role of language in culture.
