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Author: Ton Purry
Publisher:
ISBN: 9780692875919
Category :
Languages : en
Pages : 200
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Book Description
Guided motivational journal designed to build confidence by inspiring individuals to recognize, reflect and celebrate their accomplishments, strengths & successes.
Author: Ton Purry
Publisher:
ISBN: 9780692875919
Category :
Languages : en
Pages : 200
Get Book Here
Book Description
Guided motivational journal designed to build confidence by inspiring individuals to recognize, reflect and celebrate their accomplishments, strengths & successes.
Author: Lucy Werner
Publisher: Practical Inspiration Publishing
ISBN: 178860122X
Category : Business & Economics
Languages : en
Pages : 197
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Book Description
***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE*** Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources. Lucy Werner is founder of The Wern, a PR & branding consultancy and training hub for startups, entrepreneurs and independent brands. She is also a writer, speaker, blogger, teacher and podcaster on all things brand building for small businesses. For more information follow @wernchat or visit www.thewern.com
Author: Michael F. Schein
Publisher: McGraw Hill Professional
ISBN: 1260470148
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
Master the art and science of using shameless propaganda for personal and social good. Influencers have always deployed the power of hype to get what they want. But never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world. Imagine if you could generate and leverage hype for positive purposes—like legitimate business success, helping people, or effecting positive change in your community. Michael F. Schein teaches you how. In The Hype Handbook, the notorious marketing guru provides 12 fundamental strategies for creating and leveraging hype for good, including ways to: Attract attention from people that matter Create a community of acolytes to further your cause Create an atmosphere of curiosity and intrigue Sell your message with the skill of master Create a step-by-step “manifesto” Citing the latest research in psychology, sociology and neuroscience, Schein breaks the concept of hype down into a simple set of strategies, skills, and techniques—and illustrates his methods through stories of the world’s most effective hype artists, including American propagandist Edward Bernays, Alice Cooper manager Shep Gordon, celebrity preacher Aimee Semple McPherson, Spartan Race founder Joe De Sena, and digital guru Gary Vaynerchuk. Whatever your temperament, education, budget, background, or natural ability, The Hype Handbook delivers everything you need to apply the most powerful tools of persuasion for personal and business success.
Author: Nina Shapiro
Publisher: Macmillan + ORM
ISBN: 1250149312
Category : Health & Fitness
Languages : en
Pages : 305
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Book Description
“[A] top doctor. . . . cuts through the clutter of confusion when it comes to the best advice for your health. . . . Every home should have a copy of Hype.” —Sanjay Gupta, MD, CNN Chief Medical Correspondent and New York Times–bestselling author There is a lot of misinformation thrown around these days, especially online. Headlines tell us to do this, not that—all in the name of living longer, better, thinner, younger. Dr. Shapiro wants to distinguish between the falsehoods and the evidence-backed truth. In her work at Harvard and UCLA, with more than twenty years of experience in both clinical and academic medicine, she helps patients make important health decisions every day. She’s bringing those lessons to life here with a blend of personal storytelling and science to discuss her dramatic new definition of “a healthy life.” Hype covers everything from exercise to supplements, alternative medicine to vaccines, and medical testing to media coverage. Shapiro tackles popular misconceptions such as toxic sugar and the importance of drinking eight glasses of water a day. She provides simple solutions anyone can implement, such as drinking 2% milk instead of fat free and using SPF 30 sunscreen instead of SPF 100. This book is as much for single individuals in the prime of their lives as it is for parents with young children and the elderly. Never has there been a greater need for this reassuring, and scientifically backed reality check. “[A] feisty, fact-filled diatribe. [Shapiro’s] skeptical, no-nonsense approach and probing assessment of fact versus fiction make for lively reading that is likely to help readers make better health and medical choices.” —Publishers Weekly
Author: Booker T. Mattison
Publisher: Revell
ISBN: 0800733800
Category : Juvenile Nonfiction
Languages : en
Pages : 208
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Book Description
Tory Tyson knows what he wants out of life--a successful music career. But will he be able to handle the fame and fortune he seeks? Grounded in the world of today's urban youth, this work is told in a fresh voice and true-to-life rendering of the hip-hop world.
Author: Jay Baer
Publisher: Penguin
ISBN: 1101633883
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Author: Glen David Gold
Publisher: Hachette UK
ISBN: 1848944101
Category : Fiction
Languages : en
Pages : 576
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Book Description
Charles Carter, dubbed Carter the Great by Houdini himself, was born into privilege but became a magician out of need: only when dazzling an audience can he defeat his fear of loneliness. But in 1920s America the stakes are growing higher, as technology and the cinema challenge the allure of magic and Carter's stunts become increasingly audacious. Until the night President Harding takes part in Carter's act only to die two hours later, and Carter finds himself pursued not only by the Secret Service but by a host of others desperate for the terrible secret they believe Harding confided in him. Seamlessly blending reality and fiction, Gold lays before us a glittering and romantic panorama of our modern world at a point of irrevocable change.
Author: Gabrielle Bluestone
Publisher: Harlequin
ISBN: 1488059128
Category : Biography & Autobiography
Languages : en
Pages : 325
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Book Description
"Hype is the best kind of nonfiction: juicy, sharp, savage and wildly entertaining, with a celebrity behaving badly on every page. What more could you want?” -Cat Marnell, New York Times-bestselling author of How to Murder Your Life From former Vice journalist and executive producer of hit Netflix documentary Fyre comes an eye-opening look at the con artists, grifters and snake oil salesmen of the digital age—and why we can’t stop falling for them. We live in an age where scams are the new normal. A charismatic entrepreneur sells thousands of tickets to a festival that never happened. Respected investors pour millions into a start-up centered around fake blood tests. Reviewers and celebrities flock to London’s top-rated restaurant that’s little more than a backyard shed. These unsettling stories of today’s viral grifters have risen to fame and hit the front-page headlines, yet the curious conundrum remains: Why do these scams happen? Drawing from scientific research, marketing campaigns, and exclusive documents and interviews, former Vice reporter Gabrielle Bluestone delves into the irresistible hype that fuels our social media ecosystem, whether it’s from the trusted influencers that peddled Fyre or the consumer reviews that sold Juicero. A cultural examination that is as revelatory as it is relevant, Hype pulls back the curtain on the manipulation game behind the never-ending scam season—and how we as consumers can stop getting played.
Author: Monica Hughes
Publisher: Simon and Schuster
ISBN: 0671866923
Category : Juvenile Fiction
Languages : en
Pages : 198
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Book Description
Unemployed after high school in the highly robotic society of 2154, Lisse and seven friends resign themselves to a boring existence in their "Designated Area" until the government invites them to play The Game.
Author: Sinan Aral
Publisher: Crown Currency
ISBN: 0525574522
Category : Business & Economics
Languages : en
Pages : 417
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Book Description
A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond “The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New York NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD Social media connected the world—and gave rise to fake news and increasing polarization. It is paramount, MIT professor Sinan Aral says, that we recognize the outsize effect social media has on us—on our politics, our economy, and even our personal health—in order to steer today’s social technology toward its great promise while avoiding the ways it can pull us apart. Drawing on decades of his own research and business experience, Aral goes under the hood of the most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. He shows how the tech behind social media offers the same set of behavior influencing levers to everyone who hopes to change the way we think and act—from Russian hackers to brand marketers—which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth, the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids. In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.
