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Author: Laura Busche
Publisher: CreateSpace
ISBN: 9781495268250
Category : Business & Economics
Languages : en
Pages : 40
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Book Description
You've created a product that you're passionate about. Maybe that product is a service. Maybe it's a cause. Maybe that product is you. Ever found it hard to explain to others what you're all about—to convince them to be a part of your team, to buy from you, to partner up?Ever felt that out of the 7 billion+ brands on this earth, none can shake the world exactly like yours--- but somehow you just can't pass on that feeling to anyone else?Wonder. Stories. Joy. Others. Helping. Optimism. Lifestyle. Quality. Solving. Passion. Faith. Energy. This is what we're made of.What is your brand made of? What is it that moves your soul and business? Because let me tell you something: there's a high chance that is exactly what will move others too. Sharing your story doesn't have to be painful, and starting today, it won't. We will embark on the adventure of building a bold, inspiring and powerful brand manifesto—a roadmap that will draw buyers, employees, investors and everyone else right into your brand story.
Author: Laura Busche
Publisher: CreateSpace
ISBN: 9781495268250
Category : Business & Economics
Languages : en
Pages : 40
Get Book Here
Book Description
You've created a product that you're passionate about. Maybe that product is a service. Maybe it's a cause. Maybe that product is you. Ever found it hard to explain to others what you're all about—to convince them to be a part of your team, to buy from you, to partner up?Ever felt that out of the 7 billion+ brands on this earth, none can shake the world exactly like yours--- but somehow you just can't pass on that feeling to anyone else?Wonder. Stories. Joy. Others. Helping. Optimism. Lifestyle. Quality. Solving. Passion. Faith. Energy. This is what we're made of.What is your brand made of? What is it that moves your soul and business? Because let me tell you something: there's a high chance that is exactly what will move others too. Sharing your story doesn't have to be painful, and starting today, it won't. We will embark on the adventure of building a bold, inspiring and powerful brand manifesto—a roadmap that will draw buyers, employees, investors and everyone else right into your brand story.
Author: Katharine Brooks, EdD
Publisher: Penguin
ISBN: 1101050438
Category : Education
Languages : en
Pages : 254
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Book Description
Fully revised and updated in 2017, the revolutionary career guide for a new generation of job-seekers, from one of the U.S.’s top career counselors “So what are you going to do with your major?” It’s an innocent question that can haunt students from high school to graduate school and beyond. Relax. Your major is just the starting point for designing a meaningful future. In this indispensable guide, Dr. Katharine Brooks shows you a creative, fun, and intelligent way to figure out what you want to do and how to get it—no matter what you studied in college. You will learn to map your experiences for insights into your strengths and passions, design possible lives, and create goals destined to take you wherever you want to go. Using techniques and ideas that have guided thousands of college students to successful careers, Dr. Brooks will teach you to outsmart and outperform your competition, with more Wisdom Builders and an easily applied career development process. No matter what career you aspire to, You Majored in What? offers a practical, creative, and successful approach to finding your path to career fulfillment.
Author: Brendon Burchard
Publisher: Hay House, Inc
ISBN: 1401948073
Category : Self-Help
Languages : en
Pages : 257
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Book Description
The Motivation Manifesto is a poetic and powerful call to reclaim your life and find your own personal freedom from Brendon Burchard – the world’s #1 high performance coach and #1 New York Times bestselling author of High Performance Habits. “It’s a triumphant work that transcends the title, lifting the reader from mere motivation into a soaringly purposeful and meaningful life. I love this book." —Paulo Coelho The Motivation Manifesto is a call to claim our personal power. World-renowned high performance trainer Brendon Burchard reveals that the main motive of humankind is the pursuit of greater Personal Freedom. We desire the grand liberties of choice—time freedom, emotional freedom, social freedom, financial freedom, spiritual freedom. Only two enemies stand in our way: an external enemy, defined as the social oppression of who we are by the mediocre masses, and an internal enemy, a sort of self-oppression caused by our own doubt and fear. The march to Personal Freedom, Brendon says, can be won only by declaring our intent and independence, stepping into our personal power, and battling through self-doubt and the distractions of the day until full victory is won. Recalling the revolutionist voices of the past that chose freedom over tyranny, Brendon motivates us to free ourselves from fear and take back our lives once and for all. In this life-changing personal growth book, Brendon presents his nine declarations for personal power and motivation, drawing on insights from his own personal journey and from the lives of some of history's greatest leaders and thinkers. Each chapter focuses on one of the nine declarations, offering practical strategies and exercises to help you apply these principles to your life. Whether you're seeking to overcome self-doubt, boost your confidence, or achieve your goals, The Motivation Manifesto is an invaluable guide to unlocking your full potential. With its inspiring message and actionable advice, this bestselling book is a must-read for anyone who wants to unleash their inner greatness with the power of determination, resilience, and an empowering mindset.
Author: Paul Polman
Publisher: Harvard Business Press
ISBN: 1647821312
Category : Business & Economics
Languages : en
Pages : 194
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Book Description
A Financial Times Best Business Book of the Year Named one of 10 Best New Management Books for 2022 by Thinkers50 "An advocate of sustainable capitalism explains how it's done" — The Economist "Polman's new book with the sustainable business expert Andrew Winston…argues that it's profitable to do business with the goal of making the world better." — The New York Times Named as recommended reading by Fortune's CEO Daily "…Polman has been one of the most significant chief executives of his era and that his approach to business and its role in society has been both valuable and path-breaking." — Financial Times The ex-Unilever CEO who increased his shareholders' returns by 300% while ensuring the company ranked #1 in the world for sustainability for eleven years running has, for the first time, revealed how to do it. Teaming up with Andrew Winston, one of the world's most authoritative voices on corporate sustainability, Paul Polman shows business leaders how to take on humanity's greatest and most urgent challenges—climate change and inequality—and build a thriving business as a result. In this candid and straight-talking handbook, Polman and Winston reveal the secrets of Unilever's success and pull back the curtain on some of the world's most powerful c-suites. Net Positive boldly argues that the companies of the future will profit by fixing the world's problems, not creating them. Together the authors explode our most prevalent corporate myths: from the idea that business' only function is to maximise profits, to the naïve hope that Corporate Social Responsibility will save our species from disaster. These approaches, they argue, are destined for the graveyard. Instead, they show corporate leaders how to make their companies "Net Positive"—thriving by giving back more to the world than they take. Net Positive companies unleash innovation, build trust, attract the best people, thrill customers, and secure lasting success, all by helping create stronger, more inclusive societies and a healthier planet. Heal the world first, they argue, and you’ll satisfy your investors as a result. With ambitious vision and compelling stories, Net Positive will teach you how to find the inner purpose and courage you need to embrace the only business model that will matter in the years ahead. You will learn how to lead others and unlock your company's soul, while setting and delivering big and aggressive goals, and taking responsibility for all of your company's impacts. You'll find out the secrets to partnering with others, including your competition and critics, to drive transformative change from which you will prosper. You'll build a company that serves your people, your customers, your communities, your shareholders—and your children and grandchildren will thank you for it. Is this win-win for business and humanity too good to be true? Don't believe it. The world's smartest CEOs are already taking their companies on the Net Positive journey and benefitting as a result. Will you be left behind? Join the movement at netpositive.world
Author: Jim Stengel
Publisher: Crown Currency
ISBN: 0307720373
Category : Business & Economics
Languages : en
Pages : 338
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Book Description
Ten years of research uncover the secret source of growth and profit … Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term. Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses—as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent—have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In fact, over the 2000s an investment in these companies—“The Stengel 50”—would have been 400 percent more profitable than an investment in the S&P 500. Grow is based on unprecedented empirical research, inspired (when Stengel was Global Marketing Officer of Procter & Gamble) by a study of companies growing faster than P&G. After leaving P&G in 2008, Stengel designed a new study, in collaboration with global research firm Millward Brown Optimor. This study tracked the connection over a ten year period between financial performance and customer engagement, loyalty and advocacy. Then, in a further investigation of what goes on in the “black box” of the consumer’s mind, Stengel and his team tapped into neuroscience research to look at customer engagement and measure subconscious attitudes to determine whether the top businesses in the Stengel Study were more associated with higher ideals than were others. Grow thus deftly blends timeless truths about human behavior and values into an action framework – how you discover, build, communicate, deliver and evaluate your ideal. Through colorful stories drawn from his fascinating personal experiences and “deep dives” that bring out the true reasons for such successes as the Pampers, HP, Discovery Channel, Jack Daniels and Zappos, Grow unlocks the code for twenty-first century business success.
Author: Afdhel Aziz
Publisher: Simon and Schuster
ISBN: 1682450473
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
“We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.
Author: Karen Walrond
Publisher: Broadleaf Books
ISBN: 1506469957
Category : Self-Help
Languages : en
Pages : 245
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Book Description
"Karen Walrond shines her light so we can find our own." —Brené Brown Many of us have strong convictions. We want to advocate for causes we care about--but which ones? We want to work for change--but will the emotional toll lead to burn out? Leadership coach, lawyer, photographer, and activist Karen Walrond knows that when you care deeply about the world, light can seem hard to find. But when your activism grows out of your joy--and vice versa--you begin to see light everywhere. In The Lightmaker's Manifesto, Walrond helps us name the skills, values, and actions that bring us joy; identify the causes that spark our empathy and concern; and then put it all together to change the world. Creative and practical exercises, including journaling, daily intention-setting, and mindful self-compassion, are complemented by lively conversations with activists and thought leaders such as Valarie Kaur, Brené Brown, Tarana Burke, and Zuri Adele. With stories from around the world and wisdom from those leading movements for change, Walrond beckons readers toward lives of integrity, advocacy, conviction, and joy. By unearthing our passions and gifts, we learn how to joyfully advocate for justice, peace, and liberation. We learn how to become makers of light.
Author: Leila Janah
Publisher: Penguin
ISBN: 0735211906
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
Want to end poverty for good? Entrepreneur and Samasource founder Leila Janah has the solution—give work, not aid. “An audacious, inspiring, and practical book. Leila shows how it’s possible to build a successful business that lifts people out of poverty—not by giving them money but by giving them work. It’s required reading for anyone who’s passionate about solving real problems.” —Adam Grant, author of Give and Take and Originals Despite trillions of dollars in Western aid, 2.8 billion people worldwide still struggle in abject poverty. Yet the world’s richest countries continue to send money—mostly to governments—targeting the symptoms, rather than the root causes of poverty. We need a better solution. In Give Work, Leila Janah offers a much-needed solution to solving poverty: incentivize everyone from entrepreneurs to big companies to give dignified, steady, fair-wage work to low-income people. Her social business, Samasource, connects people living below the poverty line—on roughly $2 a day—to digital work for major tech companies. To date, the organization has provided over $10 million in direct income to tens of thousands of people the world had written off, dramatically altering the trajectory of entire communities for the better. Janah and her team go into the world’s poorest regions—from refugee camps in Kenya to the Mississippi Delta in Arkansas—and train people to do digital work for companies like Google, Walmart, and Microsoft. Janah has tested various Give Work business models in all corners of the world. She shares poignant stories of people who have benefited from Samasource’s work, where and why it hasn’t worked, and offers a blueprint to fight poverty with an evidence-based, economically sustainable model. We can end extreme poverty in our lifetimes. Give work, and you give the poorest people on the planet a chance at happiness. Give work, and you give people the freedom to choose how to develop their own communities. Give work, and you create infinite possibilities.
Author: Laura Busche
Publisher:
ISBN: 9781545567449
Category :
Languages : en
Pages : 92
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Book Description
This workbook will guide you on the journey of building a genuine personal brand that moves audiences. It includes exercises, templates, and helpful advice to navigate everything from shaping a personal brand story, to designing symbols that represent you in the marketplace. Among many others, you'll find a month's worth of personal brand journal pages, a worksheet to create your manifesto, and a complete personal branding plan. Branding yourself and your dream can be a form of therapy. This hyper-digital world of ours has a funny way of amplifying mistakes. Accentuating faults. Introducing doubt. Without strong convictions and self-esteem, our lives can slowly turn into a "me too" song where all we are trying to do every morning is keep up, comply, and fit in. Branding is a cure against all of that.
Author: Laura Busche
Publisher: O'Reilly Media
ISBN: 1492054178
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help. This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You’ll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology’s Build-Measure-Learn loop. Learn exactly what a brand is—and what it isn’t Build a minimal set of brand ingredients that are viable in the marketplace: brand story, brand symbols, and brand strategy Measure your brand ingredients by using meaningful metrics to see if they meet your conversion goals Pivot your brand ingredients in new directions based on what you’ve learned—by optimizing rather than trashing Focus specifically on brand story, symbols, or strategy by following the Build-Measure-Learn chapters that apply
