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Author: Klaus Backhaus
Publisher: Springer Nature
ISBN: 3658325895
Category : Business & Economics
Languages : en
Pages : 614
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Book Description
Data can be extremely valuable if we are able to extract information from them. This is why multivariate data analysis is essential for business and science. This book offers an easy-to-understand introduction to the most relevant methods of multivariate data analysis. It is strictly application-oriented, requires little knowledge of mathematics and statistics, demonstrates the procedures with numerical examples and illustrates each method via a case study solved with IBM’s statistical software package SPSS. Extensions of the methods and links to other procedures are discussed and recommendations for application are given. An introductory chapter presents the basic ideas of the multivariate methods covered in the book and refreshes statistical basics which are relevant to all methods. Contents Introduction to empirical data analysis Regression analysis Analysis of variance Discriminant analysis Logistic regression Contingency analysis Factor analysis Cluster analysis Conjoint analysis The original German version is now available in its 16th edition. In 2015, this book was honored by the Federal Association of German Market and Social Researchers as “the textbook that has shaped market research and practice in German-speaking countries”. A Chinese version is available in its 3rd edition. On the website www.multivariate-methods.info, the authors further analyze the data with Excel and R and provide additional material to facilitate the understanding of the different multivariate methods. In addition, interactive flashcards are available to the reader for reviewing selected focal points. Download the Springer Nature Flashcards App and use exclusive content to test your knowledge.
Author: Klaus Backhaus
Publisher: Springer Nature
ISBN: 3658325895
Category : Business & Economics
Languages : en
Pages : 614
Get Book Here
Book Description
Data can be extremely valuable if we are able to extract information from them. This is why multivariate data analysis is essential for business and science. This book offers an easy-to-understand introduction to the most relevant methods of multivariate data analysis. It is strictly application-oriented, requires little knowledge of mathematics and statistics, demonstrates the procedures with numerical examples and illustrates each method via a case study solved with IBM’s statistical software package SPSS. Extensions of the methods and links to other procedures are discussed and recommendations for application are given. An introductory chapter presents the basic ideas of the multivariate methods covered in the book and refreshes statistical basics which are relevant to all methods. Contents Introduction to empirical data analysis Regression analysis Analysis of variance Discriminant analysis Logistic regression Contingency analysis Factor analysis Cluster analysis Conjoint analysis The original German version is now available in its 16th edition. In 2015, this book was honored by the Federal Association of German Market and Social Researchers as “the textbook that has shaped market research and practice in German-speaking countries”. A Chinese version is available in its 3rd edition. On the website www.multivariate-methods.info, the authors further analyze the data with Excel and R and provide additional material to facilitate the understanding of the different multivariate methods. In addition, interactive flashcards are available to the reader for reviewing selected focal points. Download the Springer Nature Flashcards App and use exclusive content to test your knowledge.
Author: Francois Husson
Publisher: CRC Press
ISBN: 1315301865
Category : Mathematics
Languages : en
Pages : 263
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Book Description
Full of real-world case studies and practical advice, Exploratory Multivariate Analysis by Example Using R, Second Edition focuses on four fundamental methods of multivariate exploratory data analysis that are most suitable for applications. It covers principal component analysis (PCA) when variables are quantitative, correspondence analysis (CA) a
Author: Joseph Hair
Publisher: Pearson Higher Ed
ISBN: 0133792684
Category : Business & Economics
Languages : en
Pages : 816
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Book Description
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For graduate and upper-level undergraduate marketing research courses. For over 30 years, Multivariate Data Analysis has provided readers with the information they need to understand and apply multivariate data analysis. Hair et. al provides an applications-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to readers how to understand and make use of the results of specific statistical techniques. In this Seventh Edition, the organization of the chapters has been greatly simplified. New chapters have been added on structural equations modeling, and all sections have been updated to reflect advances in technology, capability, and mathematical techniques.
Author: Mario Mazzocchi
Publisher: SAGE
ISBN: 1446204014
Category : Business & Economics
Languages : en
Pages : 433
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Book Description
Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including: - 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots) - 136 multiple choice questions for tests This is augmented by in-depth discussion of topics including: - Sampling - Data management and statistical packages - Hypothesis testing - Cluster analysis - Structural equation modelling
Author: John G. Myers
Publisher: Marketing Classics Press
ISBN: 1613111770
Category : Business & Economics
Languages : en
Pages : 32
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Book Description
Author: John Spicer
Publisher: SAGE
ISBN: 9781412904018
Category : Mathematics
Languages : en
Pages : 256
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Book Description
A short introduction to the subject, this text is aimed at students & practitioners in the behavioural & social sciences. It offers a conceptual overview of the foundations of MDA & of a range of specific techniques including multiple regression, logistic regression & log-linear analysis.
Author: Thomas Cleff
Publisher: Springer
ISBN: 303017767X
Category : Business & Economics
Languages : en
Pages : 488
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Book Description
This textbook will familiarize students in economics and business, as well as practitioners, with the basic principles, techniques, and applications of applied statistics, statistical testing, and multivariate data analysis. Drawing on practical examples from the business world, it demonstrates the methods of univariate, bivariate, and multivariate statistical analysis. The textbook covers a range of topics, from data collection and scaling to the presentation and simple univariate analysis of quantitative data, while also providing advanced analytical procedures for assessing multivariate relationships. Accordingly, it addresses all topics typically covered in university courses on statistics and advanced applied data analysis. In addition, it does not limit itself to presenting applied methods, but also discusses the related use of Excel, SPSS, and Stata.
Author: Inge Koch
Publisher: Cambridge University Press
ISBN: 0521887933
Category : Business & Economics
Languages : en
Pages : 531
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Book Description
This modern approach integrates classical and contemporary methods, fusing theory and practice and bridging the gap to statistical learning.
Author: T. W. Anderson
Publisher: Wiley-Interscience
ISBN: 9780471360919
Category : Business & Economics
Languages : en
Pages : 721
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Book Description
Perfected over three editions and more than forty years, this field- and classroom-tested reference: * Uses the method of maximum likelihood to a large extent to ensure reasonable, and in some cases optimal procedures. * Treats all the basic and important topics in multivariate statistics. * Adds two new chapters, along with a number of new sections. * Provides the most methodical, up-to-date information on MV statistics available.
Author: Abdelmonem Afifi
Publisher: CRC Press
ISBN: 1351788906
Category : Mathematics
Languages : en
Pages : 534
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Book Description
This is the sixth edition of a popular textbook on multivariate analysis. Well-regarded for its practical and accessible approach, with excellent examples and good guidance on computing, the book is particularly popular for teaching outside statistics, i.e. in epidemiology, social science, business, etc. The sixth edition has been updated with a new chapter on data visualization, a distinction made between exploratory and confirmatory analyses and a new section on generalized estimating equations and many new updates throughout. This new edition will enable the book to continue as one of the leading textbooks in the area, particularly for non-statisticians. Key Features: Provides a comprehensive, practical and accessible introduction to multivariate analysis. Keeps mathematical details to a minimum, so particularly geared toward a non-statistical audience. Includes lots of detailed worked examples, guidance on computing, and exercises. Updated with a new chapter on data visualization.
