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Author: Juliane House
Publisher: John Benjamins Publishing
ISBN: 9027219230
Category : Language Arts & Disciplines
Languages : en
Pages : 367
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Book Description
In a world of increasing migration and technological progress, multilingual communication has become the rule rather than the exception. This book reflects the growing interest in understanding communication between members of different linguistic groups and contains a collection of original papers by members of the German Science Foundation's research center on multilingualism at Hamburg University and by international experts, offering an overview of the most important research fields in multilingual communication. The book is divided into four sections dealing with interpreting and translation, code-switching in various institutional contexts, two important strands of multilingual communication: rapport and politeness, and contrastive studies of Japanese and German grammar and discourse. The editors' preface presents the relevant theoretical and methodological background to the issues discussed in this book and points to useful directions for future research.
Author: Juliane House
Publisher: John Benjamins Publishing
ISBN: 9027219230
Category : Language Arts & Disciplines
Languages : en
Pages : 367
Get Book Here
Book Description
In a world of increasing migration and technological progress, multilingual communication has become the rule rather than the exception. This book reflects the growing interest in understanding communication between members of different linguistic groups and contains a collection of original papers by members of the German Science Foundation's research center on multilingualism at Hamburg University and by international experts, offering an overview of the most important research fields in multilingual communication. The book is divided into four sections dealing with interpreting and translation, code-switching in various institutional contexts, two important strands of multilingual communication: rapport and politeness, and contrastive studies of Japanese and German grammar and discourse. The editors' preface presents the relevant theoretical and methodological background to the issues discussed in this book and points to useful directions for future research.
Author: Peter Auer
Publisher: Walter de Gruyter
ISBN: 311019855X
Category : Language Arts & Disciplines
Languages : en
Pages : 606
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Book Description
This volume is an up-to-date, concise introduction to bilingualism and multilingualism in schools, in the workplace, and in international institutions in a globalized world. The authors use a problem-solving approach and ask broad questions about bilingualism and multilingualism in society, including the question of language acquisition versus maintenance of bilingualism. Key features: provides a state-of-the-art description of different areas in the context of multilingualism and multilingual communication presents a critical appraisal of the relevance of the field, offers solutions of everyday language-related problems international handbook with contributions from renown experts in the field
Author: H. Kelly-Holmes
Publisher: Springer
ISBN: 0230503012
Category : Business & Economics
Languages : en
Pages : 221
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Book Description
Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
Author: Sarah E. Pasfield-Neofitou
Publisher: Multilingual Matters
ISBN: 1847698271
Category : Language Arts & Disciplines
Languages : en
Pages : 372
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Book Description
Online Communication in a Second Language examines the use of social computer mediated communication (CMC) with speakers of Japanese via longitudinal case studies of up to four years. Through the analysis of over 2000 blogs, emails, videos, messages, games, and websites, in addition to interviews with learners and their online contacts, the book explores language use and acquisition via contextual resources, repair, and peer feedback. The book provides insight into relationships online, and the influence of perceived 'ownership' of online spaces by specific cultural or linguistic groups. It not only increases our understanding of online interaction in a second language, but CMC in general. Based on empirical evidence, the study challenges traditional categorisations of CMC mediums, and provides important insights relating to turn-taking, code-switching, and language management online.
Author: Martin R. Gitterman
Publisher: Multilingual Matters
ISBN: 1847697542
Category : Language Arts & Disciplines
Languages : en
Pages : 340
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Book Description
This volume presents a broad overview of current research and thought on aphasia in individuals who speak more than one language. The range of topics covered, and their in-depth treatment, should be of interest to researchers, clinicians, and students.
Author: Minako O'Hagan
Publisher: Multilingual Matters
ISBN: 1847695582
Category : Language Arts & Disciplines
Languages : en
Pages : 196
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Book Description
The Internet is accelerating globalization by exposing organizations and individuals to global audiences. This in turn is driving teletranslation and teleinterpretation, new types of multilingual support, which are functional in digital communications environments. The book describes teletranslation and teleinterpretation by exploring a number of key emerging contexts for language professionals.
Author: Carmen Pérez-Llantada
Publisher: Cambridge University Press
ISBN: 1108834949
Category : Computers
Languages : en
Pages : 269
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Book Description
Essential reading for understanding genre innovation and evolution in relation to Web 2.0 technology and sociocultural diversity.
Author: Brenda Danet
Publisher: Oxford University Press
ISBN: 0195304802
Category : Computers
Languages : en
Pages : 460
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Book Description
Devoted to analysing internet related CMC in languages other than English, this volume collects 18 new articles on facets of language and internet use, all of which revolve around several central topics: writing systems, the structure and features of local languages and how they affect internet use, gender issues, and so on.
Author: Cecelia Cutler
Publisher: Cambridge University Press
ISBN: 9781107464544
Category : Language Arts & Disciplines
Languages : en
Pages : 272
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Book Description
With an eye to the playful, reflexive, self-conscious ways in which global youth engage with each other online, this volume analyzes user-generated data from these interactions to show how communication technologies and multilingual resources are deployed to project local as well as trans-local orientations. With examples from a range of multilingual settings, each author explores how youth exploit the creative, heteroglossic potential of their linguistic repertoires, from rudimentary attempts to engage with others in a second language to hybrid multilingual practices. Often, their linguistic, orthographic, and stylistic choices challenge linguistic purity and prescriptive correctness, yet, in other cases, their utterances constitute language policing, linking 'standardness' or 'correctness' to piety, trans-local affiliation, or national belonging. Written for advanced undergraduates, postgraduates and researchers in linguistics, applied linguistics, education and media and communication studies, this volume is a timely and readymade resource for researching online multilingualism with a range of methodologies and perspectives.
Author: Margaret R. Hawkins
Publisher: Multilingual Matters
ISBN: 1788926382
Category : Language Arts & Disciplines
Languages : en
Pages : 294
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Book Description
This book examines semiotics, meaning-making and the co-construction of relations in transmodal communications. Through the lens of transpositioning – the multiple and interwoven layers of emplacements and positionings that are entailed in communications which cross and transcend the boundaries that have historically shaped our thinking about the world and its inhabitants – the chapters interrogate digital languaging and literacies, and how transmodal communications shape identities, belongings and relationships, with particular attention paid to issues of equity and social justice. The chapter authors consider both transmodalities and critical cosmopolitanism as they analyze empirical data from youth, adults and researchers participating in a project that digitally connects youth to share their lives across diverse and under-resourced global communities. In offering this multi-perspectival, multi-voiced volume, the authors portray and address methodological issues in researching transglobal transmodal communications.
