Multiattribute Decisions in Marketing

Multiattribute Decisions in Marketing PDF Author: Paul E. Green
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 424

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Book Description

Multiattribute Decisions in Marketing

Multiattribute Decisions in Marketing PDF Author: Paul E. Green
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 424

Get Book Here

Book Description


Fuzzy Decision Analysis: Multi Attribute Decision Making Approach

Fuzzy Decision Analysis: Multi Attribute Decision Making Approach PDF Author: Farhad Hosseinzadeh Lotfi
Publisher: Springer Nature
ISBN: 3031447425
Category : Technology & Engineering
Languages : en
Pages : 362

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Book Description
Authored by a leading expert in the field, this book introduces an innovative methodology that harnesses the power of fuzzy logic to enhance decision-making in multi-attribute scenarios. In a world of complexity and uncertainty, effective decision-making is paramount. Springer proudly presents a cutting-edge publication that revolutionizes decision analysis: "Fuzzy Decision Analysis: Multi-attribute Decision-Making Approach." This book stands at the forefront of decision analysis, introducing the integration of fuzzy logic into multi-attribute decision-making. It is a transformative journey into the realm of advanced decision analysis. It book not only equips you with the knowledge to comprehend the theoretical underpinnings but also empowers you to apply these insights in practical scenarios. This book serves as your indispensable companion. Its comprehensive coverage serves as a beacon, guiding you through the intricate maze of fuzzy logic and multi-attribute decision-making, ultimately empowering you to embrace innovation and master the art of making well-informed decisions in an ever-changing world.

Embedded Case Study Methods

Embedded Case Study Methods PDF Author: Roland W. Scholz
Publisher: SAGE
ISBN: 9780761919469
Category : Business & Economics
Languages : en
Pages : 412

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Book Description
In an embedded case study, the starting and end point is the comprehension of the case as a whole in its real-world context. This book bridges the gap between quantitative and qualitative approaches to complex problems when using this methodology.

Multiple Attribute Decision Making

Multiple Attribute Decision Making PDF Author: Ching-Lai Hwang
Publisher: Springer Science & Business Media
ISBN: 3642483186
Category : Business & Economics
Languages : en
Pages : 274

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Book Description
This mono graph is intended for an advanced undergraduate or graduate course as weIl as for the researchers who want a compilation of developments in this rapidly growing field of operations research. This is a sequel to our previous work entitled "Multiple Objective Decision Making--Methods and Applications: A State-of-the-Art Survey," (No. 164 of the Lecture Notes). The literature on methods and applications of Multiple Attribute Decision Making (MADM) has been reviewed and classified systematically. This study provides readers with a capsule look into the existing methods, their char acteristics, and applicability to analysis of MADM problems. The basic MADM concepts are defined and a standard notation is introduced in Part 11. Also introduced are foundations such as models for MADM, trans formation of attributes, fuzzy decision rules, and methods for assessing weight. A system of classifying seventeen major MADM methods is presented. These methods have been proposed by researchers in diversified disciplines; half of them are classical ones, but the other half have appeared recently. The basic concept, the computational procedure, and the characteristics of each of these methods are presented concisely in Part 111. The computational procedure of each method is illustrated by solving a simple numerical example. Part IV of the survey deals with the applications of these MADM methods.

Theory and Practice in Policy Analysis

Theory and Practice in Policy Analysis PDF Author: M. Granger Morgan
Publisher: Cambridge University Press
ISBN: 1316886999
Category : Political Science
Languages : en
Pages : 608

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Book Description
Many books instruct readers on how to use the tools of policy analysis. This book is different. Its primary focus is on helping readers to look critically at the strengths, limitations, and the underlying assumptions analysts make when they use standard tools or problem framings. Using examples, many of which involve issues in science and technology, the book exposes readers to some of the critical issues of taste, professional responsibility, ethics, and values that are associated with policy analysis and research. Topics covered include policy problems formulated in terms of utility maximization such as benefit-cost, decision, and multi-attribute analysis, issues in the valuation of intangibles, uncertainty in policy analysis, selected topics in risk analysis and communication, limitations and alternatives to the paradigm of utility maximization, issues in behavioral decision theory, issues related to organizations and multiple agents, and selected topics in policy advice and policy analysis for government.

Diagrammatic Representation and Inference

Diagrammatic Representation and Inference PDF Author: Ahti-Veikko Pietarinen
Publisher: Springer Nature
ISBN: 3030542491
Category : Computers
Languages : en
Pages : 557

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Book Description
This book constitutes the refereed proceedings of the 11th International Conference on the Theory and Application of Diagrams, Diagrams 2020, held in Tallinn, Estonia, in August 2020.* The 20 full papers and 16 short papers presented together with 18 posters were carefully reviewed and selected from 82 submissions. The papers are organized in the following topical sections: diagrams in mathematics; diagram design, principles, and classification; reasoning with diagrams; Euler and Venn diagrams; empirical studies and cognition; logic and diagrams; and posters. *The conference was held virtually due to the COVID-19 pandemic. The chapters ‘Modality and Uncertainty in Data Visualization: A Corpus Approach to the Use of Connecting Lines,’ ‘On Effects of Changing Multi-Attribute Table Design on Decision Making: An Eye Tracking Study,’ ‘Truth Graph: A Novel Method for Minimizing Boolean Algebra Expressions by Using Graphs,’ ‘The DNA Framework of Visualization’ and ‘Visualizing Curricula’ are available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.

Encyclopedia of Quality of Life and Well-Being Research

Encyclopedia of Quality of Life and Well-Being Research PDF Author: Alex C. Michalos
Publisher: Springer
ISBN: 9789400707528
Category : Social Science
Languages : en
Pages : 7347

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Book Description
The aim of this encyclopedia is to provide a comprehensive reference work on scientific and other scholarly research on the quality of life, including health-related quality of life research or also called patient-reported outcomes research. Since the 1960s two overlapping but fairly distinct research communities and traditions have developed concerning ideas about the quality of life, individually and collectively, one with a fairly narrow focus on health-related issues and one with a quite broad focus. In many ways, the central issues of these fields have roots extending to the observations and speculations of ancient philosophers, creating a continuous exploration by diverse explorers in diverse historic and cultural circumstances over several centuries of the qualities of human existence. What we have not had so far is a single, multidimensional reference work connecting the most salient and important contributions to the relevant fields. Entries are organized alphabetically and cover basic concepts, relatively well established facts, lawlike and causal relations, theories, methods, standardized tests, biographic entries on significant figures, organizational profiles, indicators and indexes of qualities of individuals and of communities of diverse sizes, including rural areas, towns, cities, counties, provinces, states, regions, countries and groups of countries.

Conflict and Tradeoffs in Decision Making

Conflict and Tradeoffs in Decision Making PDF Author: Elke U. Weber
Publisher: Cambridge University Press
ISBN: 9780521772389
Category : Business & Economics
Languages : en
Pages : 370

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Book Description
The essays in this book address questions about the causes of conflict and its effects.

A Handbook on Multi-Attribute Decision-Making Methods

A Handbook on Multi-Attribute Decision-Making Methods PDF Author: Omid Bozorg-Haddad
Publisher: John Wiley & Sons
ISBN: 111956347X
Category : Business & Economics
Languages : en
Pages : 195

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Book Description
Clear and effective instruction on MADM methods for students, researchers, and practitioners. A Handbook on Multi-Attribute Decision-Making Methods describes multi-attribute decision-making (MADM) methods and provides step-by-step guidelines for applying them. The authors describe the most important MADM methods and provide an assessment of their performance in solving problems across disciplines. After offering an overview of decision-making and its fundamental concepts, this book covers 20 leading MADM methods and contains an appendix on weight assignment methods. Chapters are arranged with optimal learning in mind, so you can easily engage with the content found in each chapter. Dedicated readers may go through the entire book to gain a deep understanding of MADM methods and their theoretical foundation, and others may choose to review only specific chapters. Each standalone chapter contains a brief description of prerequisite materials, methods, and mathematical concepts needed to cover its content, so you will not face any difficulty understanding single chapters. Each chapter: Describes, step-by-step, a specific MADM method, or in some cases a family of methods Contains a thorough literature review for each MADM method, supported with numerous examples of the method's implementation in various fields Provides a detailed yet concise description of each method's theoretical foundation Maps each method's philosophical basis to its corresponding mathematical framework Demonstrates how to implement each MADM method to real-world problems in a variety of disciplines In MADM methods, stakeholders' objectives are expressible through a set of often conflicting criteria, making this family of decision-making approaches relevant to a wide range of situations. A Handbook on Multi-Attribute Decision-Making Methods compiles and explains the most important methodologies in a clear and systematic manner, perfect for students and professionals whose work involves operations research and decision making.

Behavioral Decision Theory

Behavioral Decision Theory PDF Author: Kazuhisa Takemura
Publisher: Springer Nature
ISBN: 9811654530
Category : Business & Economics
Languages : en
Pages : 389

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Book Description
This book is the second edition of Behavioral Decision Theory, published in 2014. The main approach and structure of this book have been retained in the new edition. However, this second edition provides a fresh overview of the idea of behavioral decision theory and related research findings such as theoretical and empirical discoveries of preference formation, time discounting, social interaction, and social decision making. The book covers a wide range from classical to relatively recent major studies concerning behavioral decision theory, which, in brief, is a general term for descriptive theories to explain the psychological knowledge related to people’s decision-making behavior. It is called a theory but is actually a combination of various psychological theories, for which no axiomatic systems—such as those associated with the utility theory widely used in economics—have been established. The utility theory is often limited to qualitative knowledge; however, as the studies of Nobel laureates H. A. Simon, D. Kahneman, and R. Thaler have suggested, the psychological methodology and knowledge of behavioral decision theory have been applied widely in such fields as economics, business administration, and engineering and are expected to become even more useful in the future. Research into people’s decision making represents an important part in those fields, various aspects of which overlap with the scope of behavioral decision theory. This theory is closely related to behavioral economics and behavioral finance, which have come into greater use in recent years. This book will appeal especially to graduate students, advanced undergraduate students, and researchers who are interested in decision-making phenomena.