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Author: Yanwu Yang
Publisher: Elsevier
ISBN: 0124115047
Category : Computers
Languages : en
Pages : 213
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Book Description
The Intelligent Systems Series publishes reference works and handbooks in three core sub-topic areas: Intelligent Automation, Intelligent Transportation Systems, and Intelligent Computing. They include theoretical studies, design methods, and real-world implementations and applications. The series' readership is broad, but focuses on engineering, electronics, and computer science. Budget constraints and optimization in sponsored search auctions takes into account consideration of the entire life cycle of campaigns for researchers and developers working on search systems and ROI maximization. The highly experienced authors compiled their knowledge and experience to provide insight, algorithms and development techniques for successful optimized/constrained systems. The book presents a cutting-edge budget optimization approach that embraces three-level budget decisions in the life cycle of search auctions: allocation across markets at the system level, distribution over temporal slots at the campaign level, and real-time adjustment at the keyword level. - Delivers a systematic overview and technique for understanding budget constraints and ROI optimization in sponsored search auction systems, including algorithms and developer guides for a range of scenarios - Explores effects of constraints on mechanisms, bidding and keyword strategies, and the strategies for budget optimization that developers can employ - An informative reference source for both software and systems developers working in the search auctions, marketing and sales strategy optimization, services development for online marketing and advertisement, e-commerce, social and economic networking
Author: Yanwu Yang
Publisher: Elsevier
ISBN: 0124115047
Category : Computers
Languages : en
Pages : 213
Get Book Here
Book Description
The Intelligent Systems Series publishes reference works and handbooks in three core sub-topic areas: Intelligent Automation, Intelligent Transportation Systems, and Intelligent Computing. They include theoretical studies, design methods, and real-world implementations and applications. The series' readership is broad, but focuses on engineering, electronics, and computer science. Budget constraints and optimization in sponsored search auctions takes into account consideration of the entire life cycle of campaigns for researchers and developers working on search systems and ROI maximization. The highly experienced authors compiled their knowledge and experience to provide insight, algorithms and development techniques for successful optimized/constrained systems. The book presents a cutting-edge budget optimization approach that embraces three-level budget decisions in the life cycle of search auctions: allocation across markets at the system level, distribution over temporal slots at the campaign level, and real-time adjustment at the keyword level. - Delivers a systematic overview and technique for understanding budget constraints and ROI optimization in sponsored search auction systems, including algorithms and developer guides for a range of scenarios - Explores effects of constraints on mechanisms, bidding and keyword strategies, and the strategies for budget optimization that developers can employ - An informative reference source for both software and systems developers working in the search auctions, marketing and sales strategy optimization, services development for online marketing and advertisement, e-commerce, social and economic networking
Author: Paul Milgrom
Publisher: Cambridge University Press
ISBN: 1139449168
Category : Business & Economics
Languages : en
Pages : 378
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Book Description
This book provides a comprehensive introduction to modern auction theory and its important new applications. It is written by a leading economic theorist whose suggestions guided the creation of the new spectrum auction designs. Aimed at graduate students and professionals in economics, the book gives the most up-to-date treatments of both traditional theories of 'optimal auctions' and newer theories of multi-unit auctions and package auctions, and shows by example how these theories are used. The analysis explores the limitations of prominent older designs, such as the Vickrey auction design, and evaluates the practical responses to those limitations. It explores the tension between the traditional theory of auctions with a fixed set of bidders, in which the seller seeks to squeeze as much revenue as possible from the fixed set, and the theory of auctions with endogenous entry, in which bidder profits must be respected to encourage participation.
Author: Peter C. Cramton
Publisher: MIT Press (MA)
ISBN:
Category : Business & Economics
Languages : en
Pages : 678
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Book Description
A synthesis of theoretical and practical research on combinatorial auctions from the perspectives of economics, operations research, and computer science.
Author: Marios Mavronicolas
Publisher: Springer Science & Business Media
ISBN: 3642046444
Category : Computers
Languages : en
Pages : 369
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Book Description
This volume contains the papers presented at the Second International Sym- sium on Algorithmic Game Theory (SAGT 2009), which was held on October 18–20, 2009, in Paphos, Cyprus. This event followed the ?rst, very successful SAGT symposium, which took place in Paderborn, Germany, last year. The purpose of SAGT is to bring together researchers from computer s- ence, economics and mathematics to present and discuss originalresearchat the intersection of algorithms and game theory. It has been intended to cover all important areas such as solution concepts, game classes,computation of equil- riaandmarketequilibria,algorithmicmechanismdesign, automatedmechanism design,convergenceandlearningingames,complexityclassesingametheory,- gorithmicaspectsof?xed-pointtheorems,mechanisms,incentivesandcoalitions, cost-sharing algorithms, computational problems in economics, ?nance, decision theory and pricing, computational social choice, auction algorithms, price of - archyand its relatives, representationsof games and their complexity, economic aspects of distributed computing and the internet, congestion, routing and n- work design and formation games and game-theoretic approaches to networking problems. Approximately55submissionstoSAGT2009 werereceived.Eachsubmission was reviewed by at least three Program Committee members. The Program Committee decided to accept 29 papers. Out of these, a small number will be invited to a Special Issue of the Theory of Computing Systems journal with selected papers from SAGT 2009. The program of SAGT 2009 featured three invited talks from three outstanding researchers in algorithmic game theory: Elias Koutsoupias, Dov Monderer and Mihalis Yannakakis. We are very grateful toElias,DovandMihalisforjoiningusinPaphosandfortheirexcellentlectures.
Author: Martin Bichler
Publisher: Cambridge University Press
ISBN: 1107135346
Category : Business & Economics
Languages : en
Pages : 935
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Book Description
An international team of experts covers the pros and cons of different auction formats and lessons learned in the field.
Author: Stasinos Konstantopoulos
Publisher: Springer Science & Business Media
ISBN: 3642128416
Category : Computers
Languages : en
Pages : 433
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Book Description
This volume constitutes the refereed proceedings of the 6th Hellenic Conference on Artificial Intelligence, SETN 2010, held in Athens, Greece, in May 2010. The 28 revised full papers and 22 revised short papers presented were carefully reviewed and selected from 83 submissions. The topics include but are not restricted to adaptive systems; AI and creativity; AI architectures; artificial life; autonomous systems; data mining and knowledge discovery; hybrid intelligent systems & methods; intelligent agents, multi-agent systems; intelligent distributed systems; intelligent information retrieval; intelligent/natural interactivity, intelligent virtual environments; knowledge representation and reasoning, logic programming; knowledge-based systems; machine learning, neural nets, genetic algorithms; natural language processing; planning and scheduling; problem solving, constraint satisfaction; robotics, machine vision, machine sensing.
Author: Noam Nisan
Publisher: Cambridge University Press
ISBN: 1139466542
Category : Computers
Languages : en
Pages : 928
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Book Description
In recent years game theory has had a substantial impact on computer science, especially on Internet- and e-commerce-related issues. Algorithmic Game Theory, first published in 2007, develops the central ideas and results of this exciting area in a clear and succinct manner. More than 40 of the top researchers in this field have written chapters that go from the foundations to the state of the art. Basic chapters on algorithmic methods for equilibria, mechanism design and combinatorial auctions are followed by chapters on important game theory applications such as incentives and pricing, cost sharing, information markets and cryptography and security. This definitive work will set the tone of research for the next few years and beyond. Students, researchers, and practitioners alike need to learn more about these fascinating theoretical developments and their widespread practical application.
Author: Yuexian Hou
Publisher: Springer Science & Business Media
ISBN: 364235341X
Category : Computers
Languages : en
Pages : 557
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Book Description
This book constitutes the refereed proceedings of the 8th Information Retrieval Societies Conference, AIRS 2012, held in Tianjin, China, in December 2012. The 22 full papers and 26 poster presentations included in this volume were carefully reviewed and selected from 77 submissions. They are organized in topical sections named: IR models; evaluation and user studies; NLP for IR; machine learning and data mining; social media; IR applications; multimedia IT and indexing; collaborative and federated search; and the poster session.
Author: Takayuki Ito
Publisher: Springer
ISBN: 3642031900
Category : Computers
Languages : en
Pages : 220
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Book Description
Complex Automated Negotiations have been widely studied and are becoming an important, emerging area in the field of Autonomous Agents and Multi-Agent Systems. In general, automated negotiations can be complex, since there are a lot of factors that characterize such negotiations. These factors include the number of issues, dependency between issues, representation of utility, negotiation protocol, negotiation form (bilateral or multi-party), time constraints, etc. Software agents can support automation or simulation of such complex negotiations on the behalf of their owners, and can provide them with adequate bargaining strategies. In many multi-issue bargaining settings, negotiation becomes more than a zero-sum game, so bargaining agents have an incentive to cooperate in order to achieve efficient win-win agreements. Also, in a complex negotiation, there could be multiple issues that are interdependent. Thus, agent’s utility will become more complex than simple utility functions. Further, negotiation forms and protocols could be different between bilateral situations and multi-party situations. To realize such a complex automated negotiati on, we have to incorporate advanced Artificial Intelligence technologies includes search, CSP, graphical utility models, Bays nets, auctions, utility graphs, predicting and learning methods. Applications could include e-commerce tools, decisionmaking support tools, negotiation support tools, collaboration tools, etc. These issues are explored by researchers from different communities in Autonomous Agents and Multi-Agent systems. They are, for instance, being studied in agent negotiation, multi-issue negotiations, auctions, mechanism design, electronic commerce, voting, secure protocols, matchmaking & brokering, argumentation, and co-operation mechanisms. This book is also edited from some aspects of negotiation researches including theoretical mechanism design of trading based on auctions, allocation mechanism based on negotiation among multi-agent, case-study and analysis of automated negotiations, data engineering issues in negotiations, and so on.
Author: George Christodoulou
Publisher: Springer
ISBN: 3030046125
Category : Computers
Languages : en
Pages : 462
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Book Description
This book constitutes the thoroughly refereed proceedings of the 14th International Conference on Web and Internet Economics, WINE 2018, held in Oxford, UK, in December 2018. The 28 full papers presented were carefully reviewed and selected from 119 submissions. The papers reflect the work of researchers in theoretical computer science, artificial intelligence, and microeconomics who have joined forces to tackle problems at the intersection of computation, game theory and economics.
