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Author: Kate Hunter
Publisher: Univ. of Queensland Press
ISBN: 0702248274
Category : Australian fiction
Languages : en
Pages : 162
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Book Description
Mosquito Advertising is home from New York when the shocking news breaks: the government is banning advertising for soft drinks. All the work they've done to save Parfizz has been for nothing! Katie is furious. Bans don't work, everyone knows that, and while the other soft drink companies weasel their way around the new rules, Mosquito Advertising plots to re-write them. Katie reckons the key is to make ads for fruit as cool as ads for fizzy drinks. It's a great ideaall they have to do is convince the Prime Minister. But great ideas aren't always enough, especially when you're also dealing with paying clients, a missing kid, moody friends, shadowy enemies and a family set to triple in size. In this new adventure, the world's first kid-run advertising agency discovers that sometimes the most important thing to sell isn't a thing, it's an idea.
Author: Kate Hunter
Publisher: Univ. of Queensland Press
ISBN: 0702248274
Category : Australian fiction
Languages : en
Pages : 162
Get Book Here
Book Description
Mosquito Advertising is home from New York when the shocking news breaks: the government is banning advertising for soft drinks. All the work they've done to save Parfizz has been for nothing! Katie is furious. Bans don't work, everyone knows that, and while the other soft drink companies weasel their way around the new rules, Mosquito Advertising plots to re-write them. Katie reckons the key is to make ads for fruit as cool as ads for fizzy drinks. It's a great ideaall they have to do is convince the Prime Minister. But great ideas aren't always enough, especially when you're also dealing with paying clients, a missing kid, moody friends, shadowy enemies and a family set to triple in size. In this new adventure, the world's first kid-run advertising agency discovers that sometimes the most important thing to sell isn't a thing, it's an idea.
Author: Kate Hunter
Publisher: Univ. of Queensland Press
ISBN: 0702250848
Category : Juvenile Fiction
Languages : en
Pages : 169
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Book Description
An exciting new middle-reader adventure ?a modern neighbourhood gang with all the charm of the Famous Five. Katie Crisp has talent, it? just that the report card hidden in her room doesn? show it. School? out for another year and Katie is set to spend the summer lazing under the sausage tree in the backyard of the only home she? ever known. So, when she discovers that Parfitt? Family Soft Drink Company is about to be taken over by a corporate giant, leaving her mum out of a job and them both out of a home, it? time to finally show everyone what she? made of.With her nose for trouble and her eye for advertising, and a little help from some neighbourhood friends, Katie declares Mosquito Advertising open for business. Pocket money and creative thinking can stretch a long way when everything that means anything to you is about to be destroyed.
Author: Timothy C. Winegard
Publisher: Penguin
ISBN: 1524743437
Category : History
Languages : en
Pages : 639
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Book Description
**The instant New York Times bestseller.** *An international bestseller.* Finalist for the Lane Anderson Award Finalist for the RBC Taylor Award “Hugely impressive, a major work.”—NPR A pioneering and groundbreaking work of narrative nonfiction that offers a dramatic new perspective on the history of humankind, showing how through millennia, the mosquito has been the single most powerful force in determining humanity’s fate Why was gin and tonic the cocktail of choice for British colonists in India and Africa? What does Starbucks have to thank for its global domination? What has protected the lives of popes for millennia? Why did Scotland surrender its sovereignty to England? What was George Washington's secret weapon during the American Revolution? The answer to all these questions, and many more, is the mosquito. Across our planet since the dawn of humankind, this nefarious pest, roughly the size and weight of a grape seed, has been at the frontlines of history as the grim reaper, the harvester of human populations, and the ultimate agent of historical change. As the mosquito transformed the landscapes of civilization, humans were unwittingly required to respond to its piercing impact and universal projection of power. The mosquito has determined the fates of empires and nations, razed and crippled economies, and decided the outcome of pivotal wars, killing nearly half of humanity along the way. She (only females bite) has dispatched an estimated 52 billion people from a total of 108 billion throughout our relatively brief existence. As the greatest purveyor of extermination we have ever known, she has played a greater role in shaping our human story than any other living thing with which we share our global village. Imagine for a moment a world without deadly mosquitoes, or any mosquitoes, for that matter? Our history and the world we know, or think we know, would be completely unrecognizable. Driven by surprising insights and fast-paced storytelling, The Mosquito is the extraordinary untold story of the mosquito’s reign through human history and her indelible impact on our modern world order.
Author: Rohan Deb Roy
Publisher: Cambridge University Press
ISBN: 1107172365
Category : History
Languages : en
Pages : 349
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Book Description
This book examines how and why British imperial rule shaped scientific knowledge about malaria and its cures in nineteenth-century India. This title is also available as Open Access.
Author: Georgia-Zozeta Miliopoulou
Publisher: Taylor & Francis
ISBN: 1003858627
Category : Business & Economics
Languages : en
Pages : 218
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Book Description
Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye. Drawing from diverse subject areas including Social Anthropology, Narrative Theory, Consumer Psychology, Semiotics and Cultural Studies, Creative Advertising Concept and Copy provides a solid grounding in advertising education away from the traditional business and marketing literature. Notwithstanding the need for independent inspiration and originality, the author guides readers through the entire process of campaign planning, moving from strategy to creative idea to finished piece whilst employing concepts and principles relevant to ‘design thinking’. Taking into account ethics and regulations, the use of text and images, and storytelling across radio, TV and video platforms, readers will come to a holistic understanding of what advertising can (and cannot) do, and how to achieve the best results. Written for students involved in creative advertising as an area of academic research and professional practice, this book will also be of interest to early-career advertising professionals seeking a fresh perspective on their work.
Author: David Robinson
Publisher: Lulu.com
ISBN: 0244996938
Category : Reference
Languages : en
Pages : 602
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Book Description
Number 14 in the Aviation Ancestry catalogue of British Aviation Advertisements (1909-1980) this volume covers the listings for The De Havilland Aircraft Company from 1940-1950. This catalogue also includes listings for Engines & Propellers in addition to their Aircraft. Each item is listed at one image per page and includes the source title and original date of publication.
Author:
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ISBN:
Category : Advertising
Languages : en
Pages : 636
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Book Description
Author: New Jersey Mosquito Extermination Association
Publisher:
ISBN:
Category : Mosquitoes
Languages : en
Pages : 702
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Book Description
Author:
Publisher:
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Category : Science
Languages : en
Pages : 780
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Book Description
Author: Jay Liebowitz
Publisher: CRC Press
ISBN: 1351764403
Category : Computers
Languages : en
Pages : 290
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Book Description
In order to make informed decisions, there are three important elements: intuition, trust, and analytics. Intuition is based on experiential learning and recent research has shown that those who rely on their “gut feelings” may do better than those who don’t. Analytics, however, are important in a data-driven environment to also inform decision making. The third element, trust, is critical for knowledge sharing to take place. These three elements—intuition, analytics, and trust—make a perfect combination for decision making. This book gathers leading researchers who explore the role of these three elements in the process of decision-making.
