Author:
Publisher:
ISBN:
Category : Phrenology
Languages : en
Pages : 618
Book Description
The Phrenological Journal and Life Illustrated
Author:
Publisher:
ISBN:
Category : Phrenology
Languages : en
Pages : 618
Book Description
Publisher:
ISBN:
Category : Phrenology
Languages : en
Pages : 618
Book Description
The Congregational Review
Author:
Publisher:
ISBN:
Category : Congregationalism
Languages : en
Pages : 614
Book Description
Publisher:
ISBN:
Category : Congregationalism
Languages : en
Pages : 614
Book Description
Testimonial Advertising in the American Marketplace
Author: M. Moskowitz
Publisher: Springer
ISBN: 0230101712
Category : History
Languages : en
Pages : 243
Book Description
This book explores the history and practice of testimonial advertising in the United States from the mid-nineteenth century to the present day, addressing a surprising lack of scholarship on this enduring and pervasive marketing tool. Treating consumers as neither the victims nor the empowered foes of corporate practices, the authors gathered here contribute to new scholarship at the intersection of cultural and business history by examining how testimonials mediate negotiations between producers and consumers and shape modern cultural attitudes about social identity, advice, community, celebrity, and the consumption of brand-name goods and services.
Publisher: Springer
ISBN: 0230101712
Category : History
Languages : en
Pages : 243
Book Description
This book explores the history and practice of testimonial advertising in the United States from the mid-nineteenth century to the present day, addressing a surprising lack of scholarship on this enduring and pervasive marketing tool. Treating consumers as neither the victims nor the empowered foes of corporate practices, the authors gathered here contribute to new scholarship at the intersection of cultural and business history by examining how testimonials mediate negotiations between producers and consumers and shape modern cultural attitudes about social identity, advice, community, celebrity, and the consumption of brand-name goods and services.
Catalogue of the Brooklyn Library
Author: Brooklyn Public Library
Publisher:
ISBN:
Category : Classified catalogs
Languages : en
Pages : 1276
Book Description
Publisher:
ISBN:
Category : Classified catalogs
Languages : en
Pages : 1276
Book Description
The Gardeners' Chronicle
Author:
Publisher:
ISBN:
Category : Gardening
Languages : en
Pages : 862
Book Description
Publisher:
ISBN:
Category : Gardening
Languages : en
Pages : 862
Book Description
Prairie Farmer
Author:
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 906
Book Description
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 906
Book Description
Gardeners' Chronicle and Agricultural Gazette
Author:
Publisher:
ISBN:
Category : Gardening
Languages : en
Pages : 1616
Book Description
Publisher:
ISBN:
Category : Gardening
Languages : en
Pages : 1616
Book Description
Gardeners' Chronicle
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 1056
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 1056
Book Description
Union Agriculturist and Western Prairie Farmer
Author:
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 440
Book Description
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 440
Book Description
Guide and Index to the Pre-1870 American Seed Trade Catalogs of the National Agricultural Library
Author:
Publisher:
ISBN:
Category : Science
Languages : en
Pages : 116
Book Description
Publisher:
ISBN:
Category : Science
Languages : en
Pages : 116
Book Description