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More Than A Name

More Than A Name PDF Author: Melissa Davis
Publisher: AVA Publishing
ISBN: 2940373000
Category : Business & Economics
Languages : en
Pages : 243

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Book Description
Annotation. Branding today is a carefully orchestrated experience, supported by complex marketing strategies and sophisticated psychology. 'More Than A Name: An Introduction to Branding' is a modern, visually-instructive textbook offering a comprehensive introduction to the world of branding, from the theory to the practice of brand implementation. This book is a prerequisite for visual arts students, copywriters, brand strategists and marketers. Book jacket.