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Author: Edward Denison
Publisher: Rotovision
ISBN: 9782940361373
Category : Design
Languages : en
Pages : 159
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Book Description
A follow-up to the successful Packaging Prototypes, More Packaging Prototypes acts a visual catalyst in the creation and production of exciting and innovative design. It is an invaluable tool for anyone working in packaging design. The diverse range of carton templates demonstrates the huge variety of packaging possibilities, and the beautifully photographed examples of the finished models inspire the imagination. Each design is accompanied by detailed notes that list its product suitability and distinguishing features. A system of icons provides quickly accessed information on a multiplicity of areas, from the design's ecological implications to its material suitability. Introductory text reviews the principles behind packaging, explores the concerns of packaging designers, and examines what makes a classic package. The various types of carton closure are detailed, and common materials listed.
Author: Edward Denison
Publisher: Rotovision
ISBN: 9782940361373
Category : Design
Languages : en
Pages : 159
Get Book Here
Book Description
A follow-up to the successful Packaging Prototypes, More Packaging Prototypes acts a visual catalyst in the creation and production of exciting and innovative design. It is an invaluable tool for anyone working in packaging design. The diverse range of carton templates demonstrates the huge variety of packaging possibilities, and the beautifully photographed examples of the finished models inspire the imagination. Each design is accompanied by detailed notes that list its product suitability and distinguishing features. A system of icons provides quickly accessed information on a multiplicity of areas, from the design's ecological implications to its material suitability. Introductory text reviews the principles behind packaging, explores the concerns of packaging designers, and examines what makes a classic package. The various types of carton closure are detailed, and common materials listed.
Author: Jinming Chen
Publisher:
ISBN: 9781584232681
Category : Box Design
Languages : en
Pages : 0
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Book Description
Chosen according to their uniqueness, practicality and feasibility, all of the featured patterns in this volume are presented to the reader as both realised prototypes complete with graphics and as blank design templates to give a full understanding of the design concept. From these pages, the reader is encouraged to give their own flourish to the designs and put them into service: The design templates are collected on the included CD-Rom and ready for use and experimentation, making this book an ideal addition to the library of anyone looking for either inspiration or a practical starting point in the creation of a packaging structure.
Author: Marianne R. Klimchuk
Publisher: John Wiley & Sons
ISBN: 111802706X
Category : Design
Languages : en
Pages : 256
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Book Description
The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the process of marketing consumer products. To address the most current packaging design objectives, this new edition offers: Fully updated coverage (35 percent new or updated) of the entire packaging design process, including the business of packaging design, terminology, design principles, the creative process, and pre-production and production issues A new chapter that puts packaging design in the context of brand and business strategies A new chapter on social responsibility and sustainability All new case studies and examples that illustrate every phase of the packaging design process A history of packaging design covered in brief to provide a context and framework for today's business Useful appendices on portfolio preparation for the student and the professional, along with general legal and regulatory issues and professional practice guidelines
Author: Edward Denison
Publisher: Rotovision
ISBN: 2888930986
Category : Crafts & Hobbies
Languages : en
Pages : 274
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Book Description
Provides a visual catalyst for the creation of packaging designs. This book demonstrates the huge variety of packaging possibilities. It includes photographed finished models. It details the principles of packaging, along with the issues and challenges faced by contemporary packaging designers.
Author: Edward Denison
Publisher: Rotovision
ISBN: 2940361983
Category : Finishes and finishing
Languages : en
Pages : 190
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Book Description
Print and Production Finishes for Sustainable Design is an indispensable ideas sourcebook and practical guide to what has become an important consideration for many designers: sustainability. The book shows examples of environmentally friendly inks, varnishes, pigments, and finishes that can be used in a wide range of standard printed media. Printing innovations and specialized printing techniques using environmentally friendly ingredients are also included. The book provides an overview of different printable materials available to both 2-D and 3-D designers, including recyclable paper, paper substitutes, and biodegradable plastics. Innovative 3-D designs that demonstrate clear environmental benefits derived from the application of printing, types of manufacturing techniques or use of specific materials are showcased and explained. Environmentally sound printing and production finishes are often one of the outcomes of a lengthy design process by companies dedicated to reducing their impact on the environment. Print and Production Finishes for Sustainable Design includes case studies of companies where the entire organizational objective is based on achieving organizational sustainability (i.e. zero net impact) and where printing and production processes have been integral to achieving this.
Author: Scott Boylston
Publisher: Laurence King Publishing
ISBN: 9781856695978
Category : Design
Languages : en
Pages : 0
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Book Description
This is a practical book on creating packaging prototypes that reflect sustainable and ecologically sound principles. It challenges the next generation of graphic designers to re-envision packaging design as a less environmentally destructive practice than it presently is, and examines an array of techniques and methodologies for creating innovative and sustainable packaging designs, from first concept to final production. The book is organized into two distinct sections embracing first the theory, including many case studies, and then the practice of eco-friendly packaging design. In the first part of the book, after introducing the student to the background of packaging design and its purpose, the author focuses on issues of sustainability. Through a series of case studies and interviews he looks at some of the companies that are leading the way in sustainable packaging. The second part of the book provides practical information on creating eco-friendly packaging and follows various projects through, step by step.
Author: Marianne R. Klimchuk
Publisher: John Wiley & Sons
ISBN: 1118501802
Category : Design
Languages : en
Pages : 274
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Book Description
How to create packaging designs for consumer brands that effectively communicate in the retail environment Packaging Design: Successful Product Branding from Concept to Shelf is the most comprehensive resource of practical and professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with real-world advice, step-by-step descriptions of the creative process, and all-important insights into the stakeholders, the design process, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the packaging design process. In one convenient book, you'll find: * Insightful images of the design process, design concepts, three-dimensional models, and prototypes * A wealth of case studies showcasing how superior packaging designs were created * A framework for today's packaging design business * Environmental considerations, along with legal and regulatory issues * Useful appendices with advice on portfolio development and professional practice guidelines
Author: Carlos Velasco
Publisher: Springer
ISBN: 3319949772
Category : Business & Economics
Languages : en
Pages : 381
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Book Description
This edited collection presents state-of-the-art reviews of the latest developments in multisensory packaging design. Bringing together leading researchers and practitioners working in the field, the contributions consider how our growing understanding of the human senses, as well as new technologies, will transform the way in which we design, interact with, and experience food and beverage, home and personal care, and fast-moving consumer products packaging. Spanning all of the senses from colour meaning, imagery and font, touch and sonic packaging, a new framework for multisensory packaging analysis is outlined. Including a number of case studies and examples, this book provides both practical application and theoretical discussion to appeal to students, researchers, and practitioners alike.
Author: C. Shaw
Publisher: Springer
ISBN: 0230291775
Category : Business & Economics
Languages : en
Pages : 215
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Book Description
Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.
Author: Mike Michalowicz
Publisher: Penguin
ISBN: 0593330633
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market. Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win. In his new marketing book, Mike Michalowicz offers a proven, no-bullsh*t method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Told with the same humor and straight-talk that's gained Michalowicz an army of ardent followers, with actionable insights drawn from stories of real life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing: 1. Does it differentiate? 2. Does it attract? 3. Does it direct? Get Different is a game-changer for everyone who struggles to grow because their brand, message, product or service doesn't stand out and connect with customers--the long-anticipated answer to the defining business challenge of our time.
