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Author: Felix Gluck
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 200
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Book Description
Author: Felix Gluck
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 200
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Book Description
Author:
Publisher:
ISBN:
Category : Economics
Languages : en
Pages : 540
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Book Description
Author: John Mraz
Publisher: Vanderbilt University Press
ISBN: 082650146X
Category : Photography
Languages : en
Pages : 430
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Book Description
In History and Modern Media, John Mraz largely focuses on Mexican photography and his innovative methodology that examines historical photographs by employing the concepts of genre and function. He developed this method in extensive work on photojournalism; it is tested here through examining two genres: Indianist imagery as an expression of imperial, neo-colonizing, and decolonizing photography, and progressive photography as embodied in worker and laborist imagery, as well as feminist and decolonizing visuality. The book interweaves an autobiographical narrative with concrete research. Mraz describes the resistance he encountered in US academia to this new way of showing and describing the past in films and photographs, as well as some illuminating experiences as a visiting professor at several US universities. More importantly, he reflects on what it has meant to move to Mexico and become a Mexican. Mexico is home to a thriving school of photohistorians perhaps unequaled in the world. Some were trained in art history, and a few continue to pursue that discipline. However, the great majority work from the discipline known as "photohistory" which focuses on vernacular photographs made outside of artistic intentions. A central premise of the book is that knowing the cultures of the past and of the other is crucial in societies dominated by short-term and parochial thinking, and that today's hyper-audiovisuality requires historians to use modern media to offer their knowledge as alternatives to the "perpetual present" in which we live.
Author: Public Affairs Information Service
Publisher:
ISBN:
Category : Economics
Languages : en
Pages : 476
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Book Description
Author: John A. Quelch
Publisher: Chinese University Press
ISBN: 9789629962791
Category : Business & Economics
Languages : en
Pages : 772
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Book Description
Readings in Modern Marketing is a collection of Professor Quelch's highly-praised scholarly articles previously published in leading business journals. Topics covered include marketing and business strategy, managing product lines, pricing, managing the point of sales, global marketing, building global brands, marketing and the new technologies, marketing and society, and so forth. Readings in Modern Marketing offers important theories as well as practical, insightful tactics. It is an indispensable source of reference.
Author: Mary Burnham
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 1612
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Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 848
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Author: Christopher Wixson
Publisher: Springer
ISBN: 3319786288
Category : Performing Arts
Languages : en
Pages : 187
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Book Description
This book charts how promotional campaigns in which Bernard Shaw participated were key crucibles within which agency and personality could re-negotiate their relationship to one another and to the consuming public. Concurrent with the rise of modern advertising, the creation of Shaw’s 'G.B.S.' public persona was achieved through masterful imitation of patent medicine marketing strategies and a shrewd understanding of the relationship between product and spokesman. Helping to enhance the visibility of his literary writing and dovetailing with his Fabian political activities, 'G.B.S.' also became a key figure in the evolution of testimonial endorsement and the professionalizing of modern advertising. The study analyzes multiple ad series in which Shaw was prominently featured that were occasions for self-promotion for both Shaw and the agencies, and presage the iconoclastic style of contemporary 'public personality' and techniques of celebrity marketing.
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Author:
Publisher:
ISBN:
Category : English literature
Languages : en
Pages : 428
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Book Description
Vols. for 1898-1968 include a directory of publishers.
Author: Hugh Mackay
Publisher: Indiana University Press
ISBN: 9781860205989
Category : Communities
Languages : en
Pages : 192
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Book Description
Modern Media in the Home is a readable and lively account of recent empirical research on media use in the home. It reports an important study of the use of the breadth of the mass media in Wales in the digital era. Examining the place of the media in everyday life and social relationships, Modern Media in the Home focuses on ten diverse households, and what emerges is a fascinating account of the diversity of contemporary media uses. Reporting the fine-grained detail of domestic interaction, it explores how the media are used and made sense of, and the sorts of experiences, interaction and identities that are sustained or developed through media use.
