The Art of Persuasion: From Ancient Greece to Modern Theory PDF Download
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Author: DOYLE ABRAHAM
Publisher: DOYLE ABRAHAM
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 188
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Book Description
This comprehensive exploration of rhetoric and persuasion spans from its early origins in ancient Greece to its modern-day applications in digital media and neuroscience. Beginning with the foundational contributions of Aristotle and the adaptation of Greek rhetoric by the Romans, the book traces the evolution of persuasive techniques through medieval education, Renaissance politics, Enlightenment philosophies, and the emergence of social psychology. It examines key theoretical frameworks such as the Elaboration Likelihood Model and Heuristics and Biases Approach, exploring their roles in cognitive shortcuts and influence theories. Contemporary issues including the impact of digital media, social influence online, and ethical considerations in persuasion are also critically analyzed, offering insights into emerging trends and interdisciplinary approaches shaping current persuasion research.
Author: Sara Marks
Publisher: Createspace Independent Publishing Platform
ISBN: 9781545527832
Category : Austen, Jane
Languages : en
Pages : 218
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Book Description
Which would you pick: the person you love or your own dreams? What would you do if given a second chance at that decision? Eight years ago Emma Shaw picked her career and family over the man she loved, Fredrick Wentworth. Since then she has built a career in publishing and spends her free time making sure her father and sisters are taken care of. Fredrick has spent the same years building his career as a screenwriter under increasing public scrutiny as a celebrity. When the editor of Fredrick's first book is injured, Emma is forced to travel with Fredrick on his book tour. Tension builds for the two former lovers over the course of the tour. Emma and Fredrick must face their emotional baggage and their misunderstanding about how their break-up impacted the other. Will they be able to find their way back together for a second chance at love?
Author: Donald J. Moine
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 210
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Book Description
Author: E. Lunbeck
Publisher: Princeton University Press
ISBN: 9780691025841
Category : History
Languages : en
Pages : 460
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Book Description
Deals largely with the Boston State Hospital Psychopathic Dept.
Author: DOYLE ABRAHAM
Publisher: DOYLE ABRAHAM
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 188
Get Book Here
Book Description
This comprehensive exploration of rhetoric and persuasion spans from its early origins in ancient Greece to its modern-day applications in digital media and neuroscience. Beginning with the foundational contributions of Aristotle and the adaptation of Greek rhetoric by the Romans, the book traces the evolution of persuasive techniques through medieval education, Renaissance politics, Enlightenment philosophies, and the emergence of social psychology. It examines key theoretical frameworks such as the Elaboration Likelihood Model and Heuristics and Biases Approach, exploring their roles in cognitive shortcuts and influence theories. Contemporary issues including the impact of digital media, social influence online, and ethical considerations in persuasion are also critically analyzed, offering insights into emerging trends and interdisciplinary approaches shaping current persuasion research.
Author: Troy Bruner
Publisher: John Hunt Publishing
ISBN: 1785356127
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
Modern Machiavelli will teach you smart, social tactics to advance your career and improve your relationships. This book explains how to successfully manage conflict, influence others, and understand the overt and covert dynamics of interpersonal power. It challenges false but commonly held beliefs that undermine personal and career success. Master the unwritten rules of the social game that few understand.
Author: Brian L. Porto
Publisher: Rowman & Littlefield
ISBN: 1498568920
Category : Law
Languages : en
Pages : 211
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Book Description
Classical rhetorical techniques can enhance the persuasiveness of Supreme Court opinions by making their language clear, lively, and memorable. This book focuses on three techniques—“invention” (creation of arguments), “arrangement” (organization), and “style” (word choice)—in the work of Oliver Wendell Holmes, Jr., Robert Jackson, Hugo Black, William Brennan, and Antonin Scalia, respectively. The justices featured here contributed to the Court’s rhetorical legacy in different ways, but all five rejected the magisterial opinion style of the eighteenth and nineteenth centuries in favor of a more personal and conversational format. As a result, their opinions have endured, and even modern readers who cannot recall the justices’ names understand and embrace the ideas expressed in their legal writings and apply those ideas to current debates. Practicing lawyers, professors, and students can use this book to study legal writing techniques and make their own writing more persuasive.
Author: Jocelyn Harris
Publisher: University of Delaware Press
ISBN: 9780874139662
Category : Literary Criticism
Languages : en
Pages : 288
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Book Description
Origins for Persuasion -- The reviser at work : MS chapter 10 to chapters X-XI (1818) -- At the White Hart : MS chapter 11 to chapter XII (1818) -- The history of Buonaparte -- Domestic virtues and national importance -- A critique on Walter Scott -- Prejudice on the side of ancestry -- The worth of Lyme -- The white glare of Bath -- Conclusion: Meaning to have spring again.
Author: Marcia McClintock Folsom
Publisher: Modern Language Association
ISBN: 1603294791
Category : Language Arts & Disciplines
Languages : en
Pages : 233
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Book Description
Jane Austen is a favorite with many students, whether they've read her novels or viewed popular film adaptations. But Persuasion, completed at the end of her life, can be challenging for students to approach. They are surprised to meet a heroine so subdued and self-sacrificing, and the novel's setting during the Napoleonic wars may be unfamiliar. This volume provides teachers with avenues to explore the depths and richness of the novel with both Austen fans and newcomers. Part 1, "Materials," suggests editions for classroom use, criticism, and multimedia resources. Part 2, "Approaches," presents strategies for teaching the literary, contextual, and philosophical dimensions of the novel. Essays address topics such as free indirect discourse and other narrative techniques; social class in Austen's England; the role of the navy during war and peacetime; key locations in the novel, including Lyme Regis and Bath; and health, illness, and the ethics of care.
Author: Helena Halmari
Publisher: John Benjamins Publishing
ISBN: 9789027253736
Category : Language Arts & Disciplines
Languages : en
Pages : 280
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Book Description
Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers try to bend our tastes toward buying their products. Persuasion goes on in courtrooms, universities, and the business world. Persuasion pervades interpersonal relations in all social spheres, public and private. And persuasion reaches us via a large number of genres and their intricate interplay.This volume brings together nine chapters which investigate some of the typical genres of modern persuasion. Using both quantitative and qualitative methods, the authors explore the linguistic features of successful (and unsuccessful) persuasion and the reasons for the variation of persuasive choices as realized in various genres: business negotiations, judicial argumentation, political speech, advertising, newspaper editorials, and news writing. In the final chapter, the editors tie together the two themes persuasion and genres by proposing an Intergenre Model. This model assumes that a powerful force behind generic evolution is the perennial need for implicit persuasion.
Author: Erin Gargan
Publisher: Lioncrest Publishing
ISBN: 9781619618251
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
Today's buyer fields an average of three hundred digital messages every single day. In just seconds, recipients decide whether to answer or ignore your outreach online. With digital communication now a requisite to earning those critical in-person interactions, how can you attract attention, increase influence, and sell smarter in the modern marketplace? Welcome to the art of Digital Persuasion. Erin Gargan's sales messaging formula has been leveraged by some of the world's biggest brands to open more opportunities, ignite profitable relationships, and inspire action from behind the screen. Learn how to - Persuade prospects to engage with you in just 2.5 seconds - Understand the psychology behind "must-answer" digital messaging - Craft the perfect personal, useful, and brief sales message every time - Translate your offline personality to be more effective in the online space - Differentiate yourself with language that triggers an emotional response - Leverage social and digital platforms for maximum impact Standing out from behind the screen isn't easy, but with a more strategically persuasive approach you can inspire action every time you touch your keyboard. Demolish your assumptions about social media, and start selling smarter in the modern marketplace. Are you ready to master the art of Digital Persuasion?
