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Author: Jason Rodriguez
Publisher: Litmus Software Incorporated
ISBN: 9781910144671
Category : Business & Economics
Languages : en
Pages : 140
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Book Description
Despite its professed death, email remains one of the most valuable marketing channels. It is also one of the most challenging digital mediums. Between permissions, unsubscribes, email design, and buggy email clients, there are seemingly endless hurdles between the modern marketer and a successful campaign. Modern HTML Email is an introduction to the world of email marketing and design which teaches you how to overcome these hurdles and make your email campaigns better. It dives into the theory behind email marketing, guides you through designing and coding a responsive email template, and shows you how to use testing and tracking tools to improve your future campaigns. This revised and extended second edition includes additional information on permissions and legal considerations, more commentary on how to be successful in email marketing, entirely revised code examples, and even more resources for improving your skills."
Author: Jason Rodriguez
Publisher: Litmus Software Incorporated
ISBN: 9781910144671
Category : Business & Economics
Languages : en
Pages : 140
Get Book Here
Book Description
Despite its professed death, email remains one of the most valuable marketing channels. It is also one of the most challenging digital mediums. Between permissions, unsubscribes, email design, and buggy email clients, there are seemingly endless hurdles between the modern marketer and a successful campaign. Modern HTML Email is an introduction to the world of email marketing and design which teaches you how to overcome these hurdles and make your email campaigns better. It dives into the theory behind email marketing, guides you through designing and coding a responsive email template, and shows you how to use testing and tracking tools to improve your future campaigns. This revised and extended second edition includes additional information on permissions and legal considerations, more commentary on how to be successful in email marketing, entirely revised code examples, and even more resources for improving your skills."
Author: Jason Rodriguez
Publisher:
ISBN: 9780615863627
Category : Electronic mail messages
Languages : en
Pages : 112
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Book Description
Email marketing has always been one of the most valuable digital marketing solutions. However, building an email that performs well in a multi-device, multi-client world is a lost art to many young designers and marketers.Modern HTML Email is a new guide that takes the mystery out of designing and coding HTML emails from the ground up. It takes you on a tour of the mechanics of email campaigns and coding reliable and responsive HTML emails. It even offers some tips for optimizing your campaigns and provides you with resources to further your skills.
Author: SUSAN. HUBER HOLMES (WOLFGANG.)
Publisher: Cambridge University Press
ISBN: 1108427022
Category : Biometry
Languages : en
Pages : 407
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Book Description
Author: Amy Sutherland
Publisher: Random House
ISBN: 1588366901
Category : Self-Help
Languages : en
Pages : 194
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Book Description
While observing exotic animal trainers for her acclaimed book Kicked, Bitten, and Scratched, journalist Amy Sutherland had an epiphany: What if she used these training techniques with the human animals in her own life–namely her dear husband, Scott? In this lively and perceptive book, Sutherland tells how she took the trainers’ lessons home. The next time her forgetful husband stomped through the house in search of his mislaid car keys, she asked herself, “What would a dolphin trainer do?” The answer was: nothing. Trainers reward the behavior they want and, just as important, ignore the behavior they don’t. Rather than appease her mate’s rising temper by joining in the search, or fuel his temper by nagging him to keep better track of his things in the first place, Sutherland kept her mouth shut and her eyes on the dishes she was washing. In short order, Scott found his keys and regained his cool. “I felt like I should throw him a mackerel,” she writes. In time, as she put more training principles into action, she noticed that she became more optimistic and less judgmental, and their twelve-year marriage was better than ever. What started as a goofy experiment had such good results that Sutherland began using the training techniques with all the people in her life, including her mother, her friends, her students, even the clerk at the post office. In the end, the biggest lesson she learned is that the only animal you can truly change is yourself. Full of fun facts, fascinating insights, hilarious anecdotes, and practical tips, What Shamu Taught Me About Life, Love, and Marriage describes Sutherland’s Alice-in-Wonderland experience of stumbling into a world where cheetahs walk nicely on leashes and elephants paint with watercolors, and of leaving a new, improved Homo sapiens.
Author: Vaclav Smil
Publisher: John Wiley & Sons
ISBN: 1119942535
Category : Technology & Engineering
Languages : en
Pages : 263
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Book Description
How much further should the affluent world push its material consumption? Does relative dematerialization lead to absolute decline in demand for materials? These and many other questions are discussed and answered in Making the Modern World: Materials and Dematerialization. Over the course of time, the modern world has become dependent on unprecedented flows of materials. Now even the most efficient production processes and the highest practical rates of recycling may not be enough to result in dematerialization rates that would be high enough to negate the rising demand for materials generated by continuing population growth and rising standards of living. This book explores the costs of this dependence and the potential for substantial dematerialization of modern economies. Making the Modern World: Materials and Dematerialization considers the principal materials used throughout history, from wood and stone, through to metals, alloys, plastics and silicon, describing their extraction and production as well as their dominant applications. The evolving productivities of material extraction, processing, synthesis, finishing and distribution, and the energy costs and environmental impact of rising material consumption are examined in detail. The book concludes with an outlook for the future, discussing the prospects for dematerialization and potential constrains on materials. This interdisciplinary text provides useful perspectives for readers with backgrounds including resource economics, environmental studies, energy analysis, mineral geology, industrial organization, manufacturing and material science.
Author: Larry Ullman
Publisher: Peachpit Press
ISBN: 0132905876
Category : Computers
Languages : en
Pages : 624
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Book Description
It’s time for a current, definitive JavaScript book, and in this comprehensive beginner’s guide, bestselling author Larry Ullman teaches the language as it is implemented today. Larry demonstrates how to build upon JavaScript’s ease of use, while demystifying its often-cryptic syntax, especially for those who have not programmed before. This book enforces modern JavaScript’s best practices and embraces key Web development approaches such as progressive enhancement and unobtrusive scripting. The author demonstrates loads of real-world code and makes it available for download. You’ll learn about JavaScript itself and the relationship between JavaScript and HTML. Next you’ll explore variables, common operators, and control structures. Then you’ll create functions, handle events, and do more with HTML forms. You’ll master Ajax, work with frameworks, and use JavaScript with PHP to create a complete example. The result is a book that helps you not just tinker with JavaScript but to thoroughly comprehend it. This book includes: Easy step-by-step instruction, ample illustrations, and clear examples Real-world techniques to build your skills Insight into best practices from a veteran Web expert Emphasis on strategies for creating reliable code that will work on all of today’s browsers and devices, even those without JavaScript
Author: Jennifer Robbins
Publisher: "O'Reilly Media, Inc."
ISBN: 1491960159
Category :
Languages : en
Pages : 1096
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Book Description
Do you want to build web pages but have no prior experience? This friendly guide is the perfect place to start. You’ll begin at square one, learning how the web and web pages work, and then steadily build from there. By the end of the book, you’ll have the skills to create a simple site with multicolumn pages that adapt for mobile devices. Each chapter provides exercises to help you learn various techniques and short quizzes to make sure you understand key concepts. This thoroughly revised edition is ideal for students and professionals of all backgrounds and skill levels. It is simple and clear enough for beginners, yet thorough enough to be a useful reference for experienced developers keeping their skills up to date. Build HTML pages with text, links, images, tables, and forms Use style sheets (CSS) for colors, backgrounds, formatting text, page layout, and even simple animation effects Learn how JavaScript works and why the language is so important in web design Create and optimize web images so they’ll download as quickly as possible NEW! Use CSS Flexbox and Grid for sophisticated and flexible page layout NEW! Learn the ins and outs of Responsive Web Design to make web pages look great on all devices NEW! Become familiar with the command line, Git, and other tools in the modern web developer’s toolkit NEW! Get to know the super-powers of SVG graphics
Author: Jay Nans & Roger Beans-Rivet
Publisher: John Nunez
ISBN:
Category : Computers
Languages : en
Pages : 218
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Book Description
THIS IS THE FIRST AND LAST BOOK ABOUT JAVASCRIPT YOU'LL EVER NEED! Uncover the power of modern web development with Modern JavaScript: Coding for Today and Tomorrow, a comprehensive guide designed for developers of all levels. Whether you're a beginner looking to master the fundamentals of JavaScript or an experienced coder aiming to stay ahead of the curve, this ebook offers everything you need to excel in today’s ever-evolving programming landscape. What You’ll Learn: * JavaScript Fundamentals: Dive deep into core concepts, including variables, data types, operators, and control structures. Perfect for those new to the language. * DOM Manipulation: Discover how to make websites interactive by selecting, modifying, and handling DOM elements. * Client-Side vs. Server-Side JavaScript: Understand the role JavaScript plays in both browser and server environments using frameworks like Node.js. * Advanced Techniques: Explore cutting-edge topics such as closures, modules, asynchronous programming, and event-driven design to build scalable, efficient applications. * Performance Optimization: Learn best practices for debouncing, lazy loading, and reducing reflows and repaints to ensure your code runs smoothly. * Error Handling and Debugging: Sharpen your debugging skills with techniques like error handling and testing using frameworks like Jest. Key Features: * Hands-on Examples: Includes real-world code samples, step-by-step tutorials, and challenges that solidify your learning and ensure you can apply what you’ve learned. * Intermediate to Advanced Topics: Topics such as JSON, AJAX, Fetch API, Promises, and async/await give you the tools to handle complex tasks with ease. * Modern JavaScript Standards: Stay updated with ECMAScript features, including ES6 and beyond, that define the future of JavaScript development. Ideal For: * Aspiring Web Developers: Build a strong foundation in JavaScript, the most popular language for web development. * Experienced Programmers: Level up your skills with advanced features and techniques that make your code cleaner and more efficient. * Project-Based Learning: Apply what you learn immediately to your projects, whether for personal development, work, or freelance opportunities. With Modern JavaScript: Coding for Today and Tomorrow, you’ll bridge the gap between basic coding principles and cutting-edge techniques, empowering you to create dynamic, interactive websites and applications. Start your journey into the future of web development today with this essential JavaScript guide!
Author: Jacquie Gering
Publisher: Penguin
ISBN: 1620331535
Category : Crafts & Hobbies
Languages : en
Pages : 177
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Book Description
From two pioneers of today's modern quilting movement, Quilting Modern teaches quilters how to use improvisational techniques to make graphic, contemporary quilts and quilted projects. Explore seven core techniques and multiple projects using each technique--all presented with detailed instructions. Also included is step-by-step direction from Jacquie Gering and Katie Pedersen on tools, materials, and quilting basics, as well as expert advice on color and design. New and seasoned quilting artists will love making stunning bed, wall hanging, pillowcase, and table accessory quilts with this must-have resource. Quilting Modern is a field guide for quilters who strive to break free from tradition and yearn to explore improvisational work. Quilters can make the 21 projects in the book, but will also come away with the new knowledge and skills to apply to their own unique designs. In Quilting Modern, quilters will find the support, structure, and encouragement they need to explore their own creativity and artistic vision.
Author: Josh Lockhart
Publisher: "O'Reilly Media, Inc."
ISBN: 1491904992
Category : Computers
Languages : en
Pages : 251
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Book Description
PHP is experiencing a renaissance, though it may be difficult to tell with all of the outdated PHP tutorials online. With this practical guide, you’ll learn how PHP has become a full-featured, mature language with object-orientation, namespaces, and a growing collection of reusable component libraries. Author Josh Lockhart—creator of PHP The Right Way, a popular initiative to encourage PHP best practices—reveals these new language features in action. You’ll learn best practices for application architecture and planning, databases, security, testing, debugging, and deployment. If you have a basic understanding of PHP and want to bolster your skills, this is your book. Learn modern PHP features, such as namespaces, traits, generators, and closures Discover how to find, use, and create PHP components Follow best practices for application security, working with databases, errors and exceptions, and more Learn tools and techniques for deploying, tuning, testing, and profiling your PHP applications Explore Facebook’s HVVM and Hack language implementations—and how they affect modern PHP Build a local development environment that closely matches your production server
