Paul Rand

Paul Rand PDF Author: Franc Nunoo-Quarcoo
Publisher: Center for Art and Visual Culture, University of Maryland
ISBN:
Category : Architecture
Languages : en
Pages : 400

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Book Description
Edited by Franc Nunoo-Quarcoo. Texts by Derek Birdsall, Ivan Chermayeff, Shigeo Fukuda, Milton Glaser, Diane Gromeala, Jessica Helfand, Steven Heller, Armin Hoffmann, Takenobu Igharashi, John Meada, Richard Sapper, Wolfgang Weingart and Massimo Vignelli.

Shell Art & Advertising

Shell Art & Advertising PDF Author: Scott Anthony
Publisher: Lund Humphries Publishers Limited
ISBN: 9781848223783
Category : Advertising
Languages : en
Pages : 0

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Book Description
Exploring Shell's remarkable advertising archive, which includes an extensive poster collection, as well as film, cartoon graphics and guidebooks, this book is the first to present a comprehensive overview of the company's artistic heritage. The key contributions made by some major artists and designers including Paul Nash, Graham Sutherland, Ben Nicholson and Edward McKnight Kauffer are highlighted and beautifully reproduced from original archive material, and broader questions are explored, such as Shell's position within contemporary debates regarding the aesthetics of 'Commercial Art'. By delving into the ways in which Shell's publicity was conceived, commissioned and disseminated in the 20th century, the authors examine the historical and social contexts of Shell?s advertising and assess the work's broader cultural significance in shaping an era defined by travel, prosperity and mass democracy.

The Art of Advertising

The Art of Advertising PDF Author: Julie Anne Lambert
Publisher:
ISBN: 9781851245383
Category : Antiques & Collectibles
Languages : en
Pages : 0

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Book Description
Exploring the developing practice of advertising in the nineteenth and early twentieth centuries, The Art of Advertising presents illuminating essays alongside striking illustrations from the John Johnson Collection of Printed Ephemera. Featuring rarely-seen images from the 1700s to the 1900s by a wide range of artists, including influential illustrators such as John Hassall and Dudley Hardy, this attractive book invites us to consider both the intended and unintended messages of the advertisements of the past. During this period, advertisers pushed the boundaries of a new medium by exploring innovative printing techniques, manipulating language, inspiring new art forms, and introducing advertising to unexpected formats such as calendars, bookmarks, and games. This collection of essays examines the extent to which these standalone advertisements--which have survived by chance and are now divorced from their original purpose--provide information not just on the sometimes bizarre products being sold, but also on class, gender, Britishness, war, fashion, and shopping. Starting with the genesis of an advertisement through the creation of text, image, print and format, the authors go on to examine the changing profile of the consumer, notably the rise of the middle classes, and the way in which manufacturers and retailers identified and targeted their markets. Finally, they look at advertisements as documents that both reveal and conceal details about society, politics, and local history. With contributions from Michael Twyman, Lynda Mugglestone, Helen Clifford, Ashley Jackson, and David Tomkins, The Art of Advertising is a richly informative assessment of the role advertising plays in our culture.

The Fine Art of Advertising

The Fine Art of Advertising PDF Author: Barry Hoffman
Publisher:
ISBN:
Category : Design
Languages : en
Pages : 152

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Book Description
Two great traditions--fine art and American advertising--intersect, interact, and explode off the page as ad man Hoffman examines the 20th century's appropriation of highbrow art to sell the products consumers love. 150 photos.

Artists, Advertising, and the Borders of Art

Artists, Advertising, and the Borders of Art PDF Author: Michele H. Bogart
Publisher: University of Chicago Press
ISBN: 9780226063072
Category : Art
Languages : en
Pages : 460

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Book Description
Leyendecker and Georgia O'Keeffe, the Metropolitan Museum of Art and Pepsi-Cola, the avant garde and the Famous Artists Schools, Inc.

The Art of Looking

The Art of Looking PDF Author: Lance Esplund
Publisher: Basic Books
ISBN: 0465094678
Category : Art
Languages : en
Pages : 252

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Book Description
A veteran art critic helps us make sense of modern and contemporary art The landscape of contemporary art has changed dramatically during the last hundred years: from Malevich's 1915 painting of a single black square and Duchamp's 1917 signed porcelain urinal to Jackson Pollock's midcentury "drip" paintings; Chris Burden's "Shoot" (1971), in which the artist was voluntarily shot in the arm with a rifle; Urs Fischer's "You" (2007), a giant hole dug in the floor of a New York gallery; and the conceptual and performance art of today's Ai Weiwei and Marina Abramovic. The shifts have left the art-viewing public (understandably) perplexed. In The Art of Looking, renowned art critic Lance Esplund demonstrates that works of modern and contemporary art are not as indecipherable as they might seem. With patience, insight, and wit, Esplund guides us through the last century of art and empowers us to approach and appreciate it with new eyes. Eager to democratize genres that can feel inaccessible, Esplund encourages viewers to trust their own taste, guts, and common sense. The Art of Looking will open the eyes of viewers who think that recent art is obtuse, nonsensical, and irrelevant, as well as the eyes of those who believe that the art of the past has nothing to say to our present.

The Poster

The Poster PDF Author: Ruth E. Iskin
Publisher: Dartmouth College Press
ISBN: 1611686164
Category : Art
Languages : en
Pages : 465

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Book Description
The Poster: Art, Advertising, Design, and Collecting, 1860sÐ1900s is a cultural history that situates the poster at the crossroads of art, design, advertising, and collecting. Though international in scope, the book focuses especially on France and England. Ruth E. Iskin argues that the avant-garde poster and the original art print played an important role in the development of a modernist language of art in the 1890s, as well as in the adaptation of art to an era of mass media. She moreover contends that this new form of visual communication fundamentally redefined relations between word and image: poster designers embedded words within the graphic, rather than using images to illustrate a text. Posters had to function as effective advertising in the hectic environment of the urban street. Even though initially commissioned as advertisements, they were soon coveted by collectors. Iskin introduces readers to the late nineteenth-century ÒiconophileÓÑa new type of collector/curator/archivist who discovered in poster collecting an ephemeral archaeology of modernity. Bridging the separation between the fields of art, design, advertising, and collecting, IskinÕs insightful study proposes that the poster played a constitutive role in the modern culture of spectacle. This stunningly illustrated book will appeal to art historians and students of visual culture, as well as social and cultural history, media, design, and advertising.

Art in Advertising

Art in Advertising PDF Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 592

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Book Description


Modern Art Desserts

Modern Art Desserts PDF Author: Caitlin Freeman
Publisher: Ten Speed Press
ISBN: 1607743906
Category : Cooking
Languages : en
Pages : 226

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Book Description
Taking cues from works by Andy Warhol, Frida Kahlo, and Matisse, pastry chef Caitlin Freeman, of Miette bakery and Blue Bottle Coffee fame, creates a collection of uniquely delicious dessert recipes (with step-by-step assembly guides) that give readers all they need to make their own edible masterpieces. From a fudge pop based on an Ellsworth Kelly sculpture to a pristinely segmented cake fashioned after Mondrian’s well-known composition, this collection of uniquely delicious recipes for cookies, parfait, gelées, ice pops, ice cream, cakes, and inventive drinks has everything you need to astound friends, family, and guests with your own edible masterpieces. Taking cues from modern art’s most revered artists, these twenty-seven showstopping desserts exhibit the charm and sophistication of works by Andy Warhol, Cindy Sherman, Henri Matisse, Jeff Koons, Roy Lichtenstein, Richard Avedon, Wayne Thiebaud, and more. Featuring an image of the original artwork alongside a museum curator’s perspective on the original piece and detailed, easy-to-follow directions (with step-by-step assembly guides adapted for home bakers), Modern Art Desserts will inspire a kitchen gallery of stunning treats.

Chinese Art: The Impossible Collection

Chinese Art: The Impossible Collection PDF Author: Adrian Cheng
Publisher: Assouline Publishing
ISBN: 1614288844
Category : Travel
Languages : en
Pages : 6

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Book Description
While readers will come away from Chinese Art with a nuanced understanding of Chinese culture, the volume is also a work of art in its own right—a must-have collectible for any devotee of Chinese art and culture. Assouline’s Ultimate Collection is an homage to the art of luxury bookmaking—the oversized volume is hand-bound using traditional techniques, with several of the plates hand-tipped on art-quality paper and housed in a luxury silk clamshell.