Models and Managers: The Concept of a Decision Calculus PDF Download
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Author: John D. C. Little
Publisher: Palala Press
ISBN: 9781379109389
Category : Business & Economics
Languages : en
Pages : 70
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Book Description
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author: John D. C. Little
Publisher: Palala Press
ISBN: 9781379109389
Category : Business & Economics
Languages : en
Pages : 70
Get Book Here
Book Description
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author: Berend Wierenga
Publisher: Springer Science & Business Media
ISBN: 0387782125
Category : Business & Economics
Languages : en
Pages : 621
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Book Description
Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. The HANDBOOK OF MARKETING DECISION MODELS presents the state of the art in marketing decision models, dealing with new modeling areas such as customer relationship management, customer value and online marketing, but also describes recent developments in other areas. In the category of marketing mix models, the latest models for advertising, sales promotions, sales management, and competition are dealt with. New developments are presented in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets. Not only are the most recent models discussed, but the book also pays attention to the implementation of marketing models in companies and to applications in specific industries.
Author: Simon French
Publisher: Cambridge University Press
ISBN: 0521883342
Category : Business & Economics
Languages : en
Pages : 503
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Book Description
A multi-disciplinary exploration of how we can help decision makers to deliberate and make better decisions.
Author: Ursula H. Funke
Publisher: Springer Science & Business Media
ISBN: 3642515657
Category : Mathematics
Languages : en
Pages : 534
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Book Description
Mathematical models can be classified in a number of ways, e.g., static and dynamic; deterministic and stochastic; linear and nonlinear; individual and aggregate; descriptive, predictive, and normative; according to the mathematical technique applied or according to the problem area in which they are used. In marketing, the level of sophistication of the mathe matical models varies considerably, so that a nurnber of models will be meaningful to a marketing specialist without an extensive mathematical background. To make it easier for the nontechnical user we have chosen to classify the models included in this collection according to the major marketing problem areas in which they are applied. Since the emphasis lies on mathematical models, we shall not as a rule present statistical models, flow chart models, computer models, or the empirical testing aspects of these theories. We have also excluded competitive bidding, inventory and transportation models since these areas do not form the core of ·the marketing field.
Author: David Schuff
Publisher: Springer Science & Business Media
ISBN: 144196181X
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
This volume of Annals of Information Systems will acknowledge the twentieth anniversary of the founding of the International Society for Decision Support Systems (ISDSS) by documenting some of the current best practices in teaching and research and envisioning the next twenty years in the decision support systems field. The volume is intended to complement existing DSS literature by offering an outlet for thoughts and research particularly suited to the theme of describing the next twenty years in the area of decision support. Several subthemes are planned for the volume. One subtheme draws on the assessments of internationally known DSS researchers to evaluate where the field has been and what has been accomplished. A second subtheme of the volume will be describing the current best practices of DSS research and teaching efforts. A third subtheme will be an assessment by top DSS scholars on where the DSS discipline needs to focus in the future. The tone of this volume is one of enthusiasm for the potential contributions to come in the area of DSS; contributions that must incorporate an understanding of what has been accomplished in the past, build on the best practices of today, and be be integrated into future decision making practices. The primary questions raised by this volume are: What will information systems-based decision support entail in twenty years? What research is needed to realize the envisioned future of information systems-based decision support? How will the teaching of information systems-based decision support change over the next twenty years? What are the best practices of teaching in the decision support area that can be leveraged to best disseminate DSS knowledge advances to students and practitioners?
Author: Ping Zhang
Publisher: Routledge
ISBN: 1317468376
Category : Business & Economics
Languages : en
Pages : 568
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Book Description
"Human-Computer Interaction and Management Information Systems: Foundations" offers state-of-the-art research by a distinguished set of authors who span the MIS and HCI fields. The original chapters provide authoritative commentaries and in-depth descriptions of research programs that will guide 21st century scholars, graduate students, and industry professionals. Human-Computer Interaction (or Human Factors) in MIS is concerned with the ways humans interact with information, technologies, and tasks, especially in business, managerial, organizational, and cultural contexts. It is distinctive in many ways when compared with HCI studies in other disciplines. The MIS perspective affords special importance to managerial and organizational contexts by focusing on analysis of tasks and outcomes at a level that considers organizational effectiveness. With the recent advancement of technologies and development of many sophisticated applications, human-centeredness in MIS has become more critical than ever before. This book focuses on the basics of HCI, with emphasis on concepts, issues, theories, and models that are related to understanding human tasks, and the interactions among humans, tasks, information, and technologies in organizational contexts in general.
Author: Henk G. Sol
Publisher: Springer Science & Business Media
ISBN: 9400938055
Category : Computers
Languages : en
Pages : 326
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Book Description
In 1985 it was 20 years since Nobel Laureate Herbert A. Simon published: 'THE SHAPE OF AUTOMATION: For Men and Management'. This short but important and still topical book dwells on three subjects: - The Long-Range Economic Effects of Automation; - Will the Corporation be Managed by Machines? - The New Science of Management Decision. In contrast with George Orwell, who was a critic of contemporary political systems rather than a prophet, Simon portrays a far more rosy picture of our 'brave new world'. Simon's work breathes optimism. First, computer technology; looking back it is aoubtful whether even the professor expected the hardware development ~e have wittnessed. Secondly, our ability to 'tame the beast'; there is now not much reason for complacency and satisfaction. Offices and factories can by no means be called automated, at most semi-automated. Thirdly the organizational and social implications of these rapid technological developments; referring to what he then called: 'The Computer and the new decision making techniques ..• ' Concerning this last point, there is little need to emphasize that had been less practical application in organizations than the often impressive theoretical developments would lead one to believe. In Europe this situation is even more accute than in the USA and Japan. The ESPRIT programme of the ECC and many similar national programs intend to bridge the gap.
Author: Meta Systems Inc
Publisher:
ISBN:
Category : Coastal zone management
Languages : en
Pages : 294
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Book Description
Author: Chiang Jao
Publisher: BoD – Books on Demand
ISBN: 9535107992
Category : Computers
Languages : en
Pages : 286
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Book Description
Pacing through second decade of the 21th century, more computer users are widely adopting technology-based tools and information-enriched databases to focus on supporting managerial decision making, reducing preventable faults and improving outcome forecasting. The goal of decision support systems (DSS) is to develop and deploy information technology-based systems in supporting efficient practice in multidiscipline domains. This book aims to portray a pragmatic perspective of applying DSS in the 21th century. It covers diverse applications of DSS, primarily focusing on the resource management and outcome forecast. Our goal was to provide the broad understanding of DSS and illustrate their practical applications in a variety of fields related to real life.
Author: Syed, Mahbubur Rahman
Publisher: IGI Global
ISBN: 1599048884
Category : Computers
Languages : en
Pages : 697
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Book Description
"This book provides a compendium of terms, definitions, and explanations of concepts in various areas of systems and design, as well as a vast collection of cutting-edge research articles from the field's leading experts"--Provided by publisher.
