Model Workers in China, 1949-1965 PDF Download

Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Model Workers in China, 1949-1965 PDF full book. Access full book title Model Workers in China, 1949-1965 by James Farley. Download full books in PDF and EPUB format.

Model Workers in China, 1949-1965

Model Workers in China, 1949-1965 PDF Author: James Farley
Publisher: Routledge
ISBN: 1351578367
Category : History
Languages : en
Pages : 272

Get Book Here

Book Description
Seismic changes in ideology and economic policy in China followed the death of Mao Zedong but one aspect of culture has remained constant: the use of ‘Model Workers’ for the purposes of propaganda and more recent public relations campaigns. In both a political and commercial context, the use of these individuals continues to thrive, and although the messages they promote have largely changed, their continued use indicates the extent to which they are believed to be an effective form of persuasion. Model Workers were deployed at key points in China’s recent history and served to embody the Party’s vision of the ideal Chinese citizen as they attempted to reshape the nation following a ‘Century of Humiliation,’ a ruinous war with Japan and a divisive civil war. This volume utilises the detailed analysis of posters, cinema and translations of related propaganda material to explore the extent of the influence of the Model Worker as a concept, on both propaganda and national policy.