Building Models for Marketing Decisions

Building Models for Marketing Decisions PDF Author: P. S. H. Leeflang
Publisher: Springer Science & Business Media
ISBN: 9780792377726
Category : Business & Economics
Languages : en
Pages : 682

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Book Description
With advances in information technology and expertise in modeling, IRI introduced model-based services in the US that explain and predict essential parts of the marketplace. ACNielsen followed, and marketing researchers have been developing increasingly valid, useful and relevant models of marketplace behavior ever since. Models that provide information about the sensitivity of market behavior to marketing activities such as advertising, pricing, promotions and distribution are now routinely used by managers for the identification of changes in marketing programs that can improve brand performances. Building Models for Marketing Decisions, Second Edition describes up-dated marketing models that managers can use as an aid in decision making.

Building Models for Marketing Decisions

Building Models for Marketing Decisions PDF Author: P. S. H. Leeflang
Publisher: Springer Science & Business Media
ISBN: 9780792377726
Category : Business & Economics
Languages : en
Pages : 682

Get Book Here

Book Description
With advances in information technology and expertise in modeling, IRI introduced model-based services in the US that explain and predict essential parts of the marketplace. ACNielsen followed, and marketing researchers have been developing increasingly valid, useful and relevant models of marketplace behavior ever since. Models that provide information about the sensitivity of market behavior to marketing activities such as advertising, pricing, promotions and distribution are now routinely used by managers for the identification of changes in marketing programs that can improve brand performances. Building Models for Marketing Decisions, Second Edition describes up-dated marketing models that managers can use as an aid in decision making.

Finite Mixture Models

Finite Mixture Models PDF Author: Geoffrey McLachlan
Publisher: John Wiley & Sons
ISBN: 047165406X
Category : Mathematics
Languages : en
Pages : 419

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Book Description
An up-to-date, comprehensive account of major issues in finitemixture modeling This volume provides an up-to-date account of the theory andapplications of modeling via finite mixture distributions. With anemphasis on the applications of mixture models in both mainstreamanalysis and other areas such as unsupervised pattern recognition,speech recognition, and medical imaging, the book describes theformulations of the finite mixture approach, details itsmethodology, discusses aspects of its implementation, andillustrates its application in many common statisticalcontexts. Major issues discussed in this book include identifiabilityproblems, actual fitting of finite mixtures through use of the EMalgorithm, properties of the maximum likelihood estimators soobtained, assessment of the number of components to be used in themixture, and the applicability of asymptotic theory in providing abasis for the solutions to some of these problems. The author alsoconsiders how the EM algorithm can be scaled to handle the fittingof mixture models to very large databases, as in data miningapplications. This comprehensive, practical guide: * Provides more than 800 references-40% published since 1995 * Includes an appendix listing available mixture software * Links statistical literature with machine learning and patternrecognition literature * Contains more than 100 helpful graphs, charts, and tables Finite Mixture Models is an important resource for both applied andtheoretical statisticians as well as for researchers in the manyareas in which finite mixture models can be used to analyze data.

Models of Innovation

Models of Innovation PDF Author: Benoit Godin
Publisher: MIT Press
ISBN: 0262035898
Category : Technology & Engineering
Languages : en
Pages : 340

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Book Description
Benoît Godin is a Professor at the Institut national de la recherche scientifique, Montreal. Models abound in science, technology, and society (STS) studies and in science, technology, and innovation (STI) studies. They are continually being invented, with one author developing many versions of the same model over time. At the same time, models are regularly criticized. Such is the case with the most influential model in STS-STI: the linear model of innovation. In this book, Benoît Godin examines the emergence and diffusion of the three most important conceptual models of innovation from the early twentieth century to the late 1980s: stage models, linear models, and holistic models. Godin first traces the history of the models of innovation constructed during this period, considering why these particular models came into being and what use was made of them. He then rethinks and debunks the historical narratives of models developed by theorists of innovation. Godin documents a greater diversity of thinkers and schools than in the conventional account, tracing a genealogy of models beginning with anthropologists, industrialists, and practitioners in the first half of the twentieth century to their later formalization in STS-STI. Godin suggests that a model is a conceptualization, which could be narrative, or a set of conceptualizations, or a paradigmatic perspective, often in pictorial form and reduced discursively to a simplified representation of reality. Why are so many things called models? Godin claims that model has a rhetorical function. First, a model is a symbol of “scientificity.” Second, a model travels easily among scholars and policy makers. Calling a conceptualization or narrative or perspective a model facilitates its propagation.

Autodesk Revit 2021 Cloud Models

Autodesk Revit 2021 Cloud Models PDF Author: Serdar Hakan DÜZGÖREN
Publisher: Serdar Hakan DÜZGÖREN
ISBN:
Category : Computers
Languages : en
Pages : 17

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Book Description
About BIM 360 Document Management To use Cloud Models for Revit, you must subscribe to BIM 360 Document Management or be invited to a BIM 360 Document Management project. A subscription to Revit Cloud Worksharing includes access to BIM 360 Document Management. You can host cloud models on US or Europe data centers. See the section on Hosting Data on Europe Data Centers in Administrative FAQs. BIM 360 Document Management associates people, projects, and data. A BIM 360 project is a unique location where a team keeps all related information in one shared place. When you subscribe to Revit Cloud Worksharing, your organization gets an account for BIM 360 Document Management. BIM 360 Document Management has two levels of administration: Account administrators create BIM 360 Document Management projects and assign project administrators to each project. Project administrators invite users to a project and set permissions for the project and related content. See About Account Administration. Team members can see information for the projects for which they have access. They can share and access design data, discuss challenges and successes, and stay current with project activities. When you upload a Revit model to BIM 360 Document Management, worksharing is enabled for the model, and it is added to the selected project in BIM 360 Document Management. The project administrator can then invite team members to participate, and team members can access the project and related content based on their permissions.

Operational Urban Models

Operational Urban Models PDF Author: David Foot
Publisher: Routledge
ISBN: 1351600710
Category : Social Science
Languages : en
Pages : 201

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Book Description
First published in 1981. Urban modelling techniques are an established tool in assessing the possible repercussions of major changes in land use. This book is an introductory guide to the various models that have been developed and to how they can be applied in planning practice, particularly with relation to land use activities such as residential, industrial and retail development, and changes in the transport network. The author has provided a coherent and reliable introductory text which will be welcomed by students and teachers in search of a guide to current methods in the field of urban modelling.

A Catalogue of the Machines, Models, and Other Articles, in the Repository of the Society Instituted for the Encouragement of Arts, Manufactures, and Commerce, John-Street, Adelphi, which May be Viewed Any Day, Sundays and Wednesdays Excepted, ...

A Catalogue of the Machines, Models, and Other Articles, in the Repository of the Society Instituted for the Encouragement of Arts, Manufactures, and Commerce, John-Street, Adelphi, which May be Viewed Any Day, Sundays and Wednesdays Excepted, ... PDF Author: Society for the encouragement of arts, manufactures and commerce
Publisher:
ISBN:
Category :
Languages : en
Pages : 76

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Book Description


Introduction to Mathematical Models in Operations Planning

Introduction to Mathematical Models in Operations Planning PDF Author: Halit Alper Tayalı
Publisher: CRC Press
ISBN: 100382885X
Category : Mathematics
Languages : en
Pages : 122

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Book Description
Discover the intricate nature of a company's production function and the comprehensive principles of planning operations in this book. Through practical applications and enriched by numerical examples, readers gain essential knowledge of elementary mathematical methods in operations planning. The inclusion of the powerful R programming language, accompanied by code scripts and real-world examples, enhances the learning experience. Blending theory with practice, this resource equips readers with the tools necessary to optimize production systems, make informed decisions, and gain a competitive edge in today's dynamic business landscape.

Bayesian Networks for Managing Learner Models in Adaptive Hypermedia Systems: Emerging Research and Opportunities

Bayesian Networks for Managing Learner Models in Adaptive Hypermedia Systems: Emerging Research and Opportunities PDF Author: Tadlaoui, Mouenis Anouar
Publisher: IGI Global
ISBN: 152257414X
Category : Education
Languages : en
Pages : 216

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Book Description
Teachers use e-learning systems to develop course notes and web-based activities to communicate with learners on one side and monitor and classify their progress on the other. Learners use it for learning, communication, and collaboration. Adaptive e-learning systems often employ learner models, and the behavior of an adaptive system varies depending on the data from the learner model and the learner's profile. Without knowing anything about the learner who uses the system, a system would behave in exactly the same way for all learners. Bayesian Networks for Managing Learner Models in Adaptive Hypermedia Systems: Emerging Research and Opportunities is a collection of research on the use of Bayesian networks and methods as a probabilistic formalism for the management of the learner model in adaptive hypermedia. It specifically discusses comparative studies, transformation rules, and case diagrams that support all phases of the learner model and the use of Bayesian networks and multi-entity Bayesian networks to manage dynamic aspects of this model. While highlighting topics such as developing the learner model, learning management systems, and modeling techniques, this book is ideally designed for instructional designers, course administrators, educators, researchers, and professionals.

Significant Dust Dipsersion Models for Mining Operations

Significant Dust Dipsersion Models for Mining Operations PDF Author: William Robert Reed
Publisher:
ISBN:
Category : Coal mines and mining
Languages : en
Pages : 32

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Book Description


Geochemical Rate Models

Geochemical Rate Models PDF Author: J. Donald Rimstidt
Publisher: Cambridge University Press
ISBN: 110702997X
Category : Science
Languages : en
Pages : 243

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Book Description
An accessible overview of rate models and fundamental kinetic theory, with real-world application examples, for graduate students and professional geochemists.