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Author: Yamamoto, Gonca Telli
Publisher: IGI Global
ISBN: 1605669172
Category : Education
Languages : en
Pages : 292
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Book Description
"This book explores technological developments and widespread issues concerning the explosion of mobile devices in the information age"--Provided by publisher.
Author: Yamamoto, Gonca Telli
Publisher: IGI Global
ISBN: 1605669172
Category : Education
Languages : en
Pages : 292
Get Book Here
Book Description
"This book explores technological developments and widespread issues concerning the explosion of mobile devices in the information age"--Provided by publisher.
Author: Rodrigues, João M. F.
Publisher: IGI Global
ISBN: 1522529284
Category : Business & Economics
Languages : en
Pages : 564
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Book Description
Tourism is one of the most rapidly evolving industries of the 21st century. The integration of technological advancements plays a crucial role in the ability for many countries, all over the world, to attract visitors and maintain a distinct edge in a highly competitive market. The Handbook of Research on Technological Developments for Cultural Heritage and eTourism Applications is a pivotal reference source for the latest research findings on the utilization of information and communication technologies in tourism. Featuring extensive coverage on relevant areas such as smart tourism, user interfaces, and social media, this publication is an ideal resource for policy makers, academicians, researchers, advanced-level students, and technology developers seeking current research on new trends in ICT systems and application and tourism.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Goyal, Anita
Publisher: IGI Global
ISBN: 1466646721
Category : Business & Economics
Languages : en
Pages : 410
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Book Description
Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses. Innovations in Services Marketing and Management: Strategies for Emerging Economies presents insights into marketing strategies and tactical perspectives in both large and small enterprises. The chapters in this book explore case studies, contemporary research, and theoretical frameworks in effective business management, providing students, academicians, researchers, and managers with the resources and insight necessary to identify key trends in emerging economies and build the next generation of innovative services.
Author: Li, Eldon Y.
Publisher: IGI Global
ISBN: 1466640278
Category : Computers
Languages : en
Pages : 445
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Book Description
The modern business landscape demands that organizations maintain an online presence to network with their customers and investors. Therefore, understanding the link between social media and e-business is an important first step in cultivating these internet-based relationships. Organizations and Social Networking: Utilizing Social Media to Engage Consumers provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications. This book explores the opportunities and challenges brought about by the advent of various 21st century online business web tools and platforms, presenting professionals and researchers in e-business, social marketing, online collaborative communities, and social analytics with cutting-edge information and technological developments to implement in their own enterprises. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.
Author:
Publisher: Archers & Elevators Publishing House
ISBN: 9394958304
Category : Antiques & Collectibles
Languages : en
Pages : 228
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Book Description
Author: Per Andersson
Publisher: Emerald Group Publishing
ISBN: 1787549704
Category : Business & Economics
Languages : en
Pages : 363
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Book Description
Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1466615990
Category : Business & Economics
Languages : en
Pages : 1426
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Book Description
The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients. Keeping in contact with your customers no longer require an extended period of time but rather mere seconds.E-Marketing: Concepts, Methodologies, Tools, and Applications presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, relevant to researchers, academics, and practitioners alike. In order to stay abreast of the latest research, this book affords a vital look into electronic marketing research.
Author: Lin, Angela
Publisher: IGI Global
ISBN: 1466640839
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Businesses continue to design and implement a variety of information systems that facilitate the creation, aggregation, and provision of product-related information in order to increase the role that quality information is playing in consumers decision-making processes. Consumer Information Systems and Relationship Management: Design, Implementation, and Use highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer information systems. By covering consumer perceptions of practicality and ease of use, this book is essential for practitioners in business environments and strategic management, meeting consumer needs through the use of digital and Web-based technologies as well as recent empirical research findings and design and implementation of innovative information systems. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.
Author: Vanessa Casadella
Publisher: John Wiley & Sons
ISBN: 1394236492
Category : Technology & Engineering
Languages : en
Pages : 235
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Book Description
Innovation is a major challenge for economic development and social progress. Faced with the ecological and food problems that the world is currently experiencing, the legitimacy of innovation takes on its full meaning, particularly in developing countries. As emphasized by international organizations (UN, FAO), building skills and abilities in the agricultural and food sectors are necessary when launching innovation processes for the benefit of suffering populations. This book deals with different experiences launched in many developing countries in these sectors and shows how local initiatives can provide answers to the pessimism of experts and the media. Multidisciplinary analysis and practices explain how collective work creates value chains that can foster local and national economic development. The authors revisit the innovation agri-food models that contribute to economic development. Agri-Innovations and Development Challenges is composed of general presentations of innovations applied in developing countries, as well as specific studies on the joint valorization of knowledge and experience in agri-food engineering
