Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era PDF Download
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Author: Keikhosrokiani, Pantea
Publisher: IGI Global
ISBN: 1668441705
Category : Business & Economics
Languages : en
Pages : 484
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Book Description
The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting data on customer needs, behaviors, and preferences for driving effective customer engagement and product development, as well as for crucial decision making. However, the ever-shifting behaviors of consumers provide many challenges for businesses to pinpoint the wants and needs of their audience. The Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era focuses on the concepts, theories, and analytical techniques to track consumer behavior change. It provides multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behavior shifts and improve decision making among businesses. Covering topics such as consumer sentiment analysis, emotional intelligence, and online purchase decision making, this premier reference source is a timely resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, libraries, students and educators of higher education, researchers, and academicians.
Author: Kunal Gaurav
Publisher: GRIN Verlag
ISBN: 3668537240
Category : Business & Economics
Languages : en
Pages : 69
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Book Description
Research Paper (postgraduate) from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, Institute of Computers and Business Management –School of Business Excellence, language: English, abstract: In today’s life mobile phone usage has become an important necessity of our life. The cell phone industry is one of the fastest-growing ones besides the Internet. Cell phones have gone through a huge change and the market has expanded globally. Cell phone users today use cell phones for more than just talking; the mobile services consumer wireless usage study found that 56 percent of customers used their cell phones as cameras, clocks, calendars, music players, and other non-talk functions. The purpose of this study is to understand the Mobile usage behavior by young customers in India. India is currently the world’s second-largest telecommunications market and has registered strong growth in the past decade and a half. The Indian mobile economy is growing rapidly and will contribute substantially to India’s gross domestic product (GDP), according to a report prepared by the GSM Association (GSMA) in collaboration with the Boston Consulting Group (BCG). The cell phone industry is in the Mature Life Cycle Stage, where nearly all potential customers are already users of the industry’s product.
Author: Keikhosrokiani, Pantea
Publisher: IGI Global
ISBN: 1668441705
Category : Business & Economics
Languages : en
Pages : 484
Get Book Here
Book Description
The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting data on customer needs, behaviors, and preferences for driving effective customer engagement and product development, as well as for crucial decision making. However, the ever-shifting behaviors of consumers provide many challenges for businesses to pinpoint the wants and needs of their audience. The Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era focuses on the concepts, theories, and analytical techniques to track consumer behavior change. It provides multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behavior shifts and improve decision making among businesses. Covering topics such as consumer sentiment analysis, emotional intelligence, and online purchase decision making, this premier reference source is a timely resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, libraries, students and educators of higher education, researchers, and academicians.
Author: Jacqueline Nesi
Publisher: Cambridge University Press
ISBN: 1108838723
Category : Business & Economics
Languages : en
Pages : 455
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Book Description
An accessible overview of the mental health effects of adolescent digital media use, for researchers, policymakers and parents.
Author: Xu, Xiaoge
Publisher: IGI Global
ISBN: 1522578862
Category : Computers
Languages : en
Pages : 397
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Book Description
As a popular and powerful medium, mobile use has increased significantly across the world. The effects of these communication devices have not only transformed how we communicate but also how we gather and distribute information in a variety of industries including healthcare, business, and education. Impacts of Mobile Use and Experience on Contemporary Society provides cross-disciplinary research that ties together use and experience examining the transformative influence of mobile technology and how it is reshaping who we are and what we do. Featuring research that investigates the impacts on both actors and activities with topic coverage that includes academic application, economic value, and mobile learning, scholars from different disciplines from all over the world identify the crucial implications behind mobile technology. Included amongst the targeted audience are educators, policymakers, healthcare professionals, managers, academicians, researchers, and practitioners.
Author: María Carmen Martínez Monteagudo
Publisher: Frontiers Media SA
ISBN: 2832501338
Category : Science
Languages : en
Pages : 110
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Book Description
Author: United States. Congress. House. Committee on Education and Labor
Publisher:
ISBN:
Category : Educational law and legislation
Languages : en
Pages : 1980
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Book Description
Author:
Publisher:
ISBN:
Category : Public health
Languages : en
Pages : 740
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Book Description
Author: Pradeep Kumar Singh
Publisher: Springer Nature
ISBN: 3030662187
Category : Business & Economics
Languages : en
Pages : 474
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Book Description
This edited book is comprised of original research that focuses on technological advancements for effective teaching with an emphasis on learning outcomes, ICT trends in higher education, sustainable developments and digital ecosystem in education, management and industries. The contents of the book are classified as; (i) Emerging ICT Trends in Education, Management and Innovations (ii) Digital Technologies for advancements in education, management and IT (iii) Emerging Technologies for Industries and Education, and (iv) ICT Technologies for Intelligent Applications. The book represents a useful tool for academics, researchers, industry professionals and policymakers to share and learn about the latest teaching and learning practices supported by ICT. It also covers innovative concepts applied in education, management and industries using ICT tools.
Author: Benson, Vladlena
Publisher: IGI Global
ISBN: 1466674024
Category : Computers
Languages : en
Pages : 382
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Book Description
Social technology is quickly becoming a vital tool in our personal, educational, and professional lives. However, while social networking helps the world stay connected, its use must be further examined in order to determine any possible pitfalls associated with the use of this technology. Implications of Social Media Use in Personal and Professional Settings investigates the paradoxical nature of social networking in our personal lives and in the workplace. Highlighting emergent research and psychological impacts, this publication is an indispensable reference source for academics, researchers, and professionals interested in the application of social media, as well as the positive aspects and detrimental effects of the usage of these technologies.
Author: Duane Champagne
Publisher: Rowman Altamira
ISBN: 0585201269
Category : Social Science
Languages : en
Pages : 330
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Book Description
Duane Champagne has assembled a volume of top scholarship reflecting the complexity and diversity of Native American cultural life. Introductions to each topical section provide background and integrated analyses of the issues at hand. The informative and critical studies that follow offer experiences and perspectives from a variety of Native settings. Topics include identity, gender, the powwow, mass media, health and environmental issues. This book and its companion volume, Contemporary Native American Political Issues, edited by Troy R. Johnson, are ideal teaching tools for instructors in Native American studies, ethnic studies, and anthropology, and important resources for anyone working in or with Native communities.
